Smallville Audience in United States

Smallville logo

Smallville has an estimated audience of 3,964,985 people in United States. 49.4% are female, 50.6% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Lilies, Naomi Wolf, Sonic the Hedgehog (comics), Simone de Beauvoir, Tom Welling.

The average Smallville fan in United States is 38.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lilies, Naomi Wolf, Sonic the Hedgehog (comics), with strongest over-indexing on Lilies (106.37× the country average). Demographically, the Smallville audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Smallville fans

Demographic split for Smallville audience in United States
MetricValue
Female49.4%
Male50.6%
Average age38.0
Estimated audience size3,964,985

Audience persona

The typical Smallville fan in United States is balanced, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lilies.

Top regions in United States

Top regions ranked by reach for Smallville in United States
RegionReachAffinity
California457,5631.05×
Texas429,5711.26×
Florida279,5551.04×
New York219,8840.99×
Illinois139,3721.06×
Georgia133,1331.09×
Ohio129,3721.06×
North Carolina128,0991.07×
Pennsylvania124,8690.94×
Michigan108,6731.05×
New Jersey99,8640.99×
Virginia95,5980.99×
Tennessee95,0301.19×
Indiana80,9541.12×
Arizona78,5580.97×
Washington78,4900.99×
Missouri77,1511.21×
Massachusetts74,7530.96×
South Carolina62,8121.05×
Maryland62,1460.91×
Kentucky60,2111.21×
Alabama59,8221.08×
Oklahoma56,9151.29×
Louisiana56,4411.1×
Wisconsin54,6980.92×
Minnesota52,5730.93×
Colorado52,1810.83×
Oregon45,3631×
Arkansas41,6561.28×
Utah41,1431.16×
Connecticut39,1780.99×
Mississippi38,0871.17×
Kansas36,1421.16×
Iowa34,9241.07×
Nevada34,3230.9×
Idaho21,6801.09×
Nebraska18,6040.94×
New Mexico17,8340.9×
West Virginia17,6920.96×
Hawaii14,7680.87×
New Hampshire13,7940.88×
Maine12,7560.9×
Rhode Island11,1410.88×
Montana9,3730.85×
Delaware8,5830.78×
Washington, District of Columbia8,2970.7×
Alaska7,7120.91×
South Dakota7,6680.84×
North Dakota7,5470.93×
Vermont5,3690.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smallville audience
BrandAffinityCategory
Lilies106.37×Home & Garden
Naomi Wolf139.16×Literature
Sonic the Hedgehog (comics)22.38×Literature
Simone de Beauvoir100.65×Literature
Tom Welling22.09×Movies & TV
Milo Ventimiglia27.56×Movies & TV
Peacemaker5.62×Movies & TV
The Birdcage40.68×Movies & TV
La Cage aux Folles (film)121.13×Movies & TV
Young Justice (TV series)48.32×Movies & TV
90210 (TV series)26.93×Movies & TV
Moonlight (TV series)23.1×Movies & TV
Captain America (1990 film)18.86×Movies & TV
The Normal Heart (film)97.95×Movies & TV
La Cage aux Folles (musical)105.52×Movies & TV
Superman3.02×Movies & TV
Jensen Ackles14.38×Movies & TV
Heroes (TV series)11.7×Movies & TV
Superman (TV series)7.25×Movies & TV
Dark Angel (TV series)41.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smallville audience
TraitClusterScore
Early Adopter MentalityPOWER1.64
ExtroversionTHRILL1.51
LGBTQ+ IdentityOPEN1.42
MindfulnessBALANCE1.2
Social Media UsageJOY1.16
SpiritualityBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Smallville
CountryShare
United States25.1%
Brazil10.8%
Germany6.4%

See Smallville audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Smallville have in United States?

Smallville has an estimated audience of 3,964,985 people in United States, concentrated in California and Texas.

What is the gender split and age of Smallville fans?

49.4% of Smallville fans are female, 50.6% are male, with an average age of 38.0 years.

Which brands do Smallville fans like most?

Smallville fans show strongest brand affinity for Lilies (106.37×), Naomi Wolf (139.16×), and Sonic the Hedgehog (comics) (22.38×) over the country average.

Where do Smallville fans live in United States?

Smallville fans in United States are most concentrated in California (reach 457,563), Texas (reach 429,571), and Florida (reach 279,555). These three regions account for the largest share of the active audience.

What other brands do Smallville fans also like?

Beyond Smallville itself, the audience over-indexes on Naomi Wolf (139.16×), Sonic the Hedgehog (comics) (22.38×), Simone de Beauvoir (100.65×), and Tom Welling (22.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smallville. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.