Rascasse Audience Intelligence

Smallville Audience in United States

A data profile of the people who buy, follow and care about Smallville in United States — modelled from more than twelve digital signal sources. Smallville has an estimated audience of 4,313,256 people in United States.

#110among TV series in United States#263among Movie / TV Show / Series in United States#816in Movies & TV

The average Smallville fan in United States is 38.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lilies, Naomi Wolf, Milo Ventimiglia, with strongest over-indexing on Lilies (106.37× the country average).

Demographically, the Smallville audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smallville fan in United States is balanced, around 38.0 years old, with strong Mindfulness tendencies and a notable affinity for Lilies.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smallville profile in United States.

Audience size
4.3M
in United States
Gender
49.4%♀
50.6% male
Age
38.0
average years
Country rank
#7545
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smallville viewers

49.4% are female, 50.6% are male, average age 38.0.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Smallville audience in United States
MetricValue
Female49.4%
Male50.6%
Average age38.0
Estimated audience size4,313,256
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Smallville audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Smallville audience comes from United States.

Worldwide audience distribution share by country for Smallville
CountryShare
United States23.8%
Brazil12.1%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smallville audience in United States is strongest.

Fig. 05

Top regions by affinity

Smallville fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~40K1.28×
02Oklahoma~50K1.25×
03Texas~400K1.20×
04Missouri~80K1.19×
05Kentucky~60K1.18×
06Utah~40K1.18×
07Tennessee~90K1.14×
08Mississippi~40K1.14×
09Kansas~40K1.13×
10California~500K1.11×
11Alabama~60K1.11×
12Indiana~80K1.09×
13Louisiana~50K1.07×
14Idaho~20K1.07×
15Georgia~100K1.05×
16Arizona~90K1.05×
17Illinois~100K1.03×
18New Jersey~100K1.03×
19Iowa~30K1.03×
20Florida~300K1.02×
21North Carolina~100K1.02×
22Ohio~100K1.00×
23Michigan~100K1.00×
24Virginia~100K1.00×
25Washington~80K1.00×
26New York~200K0.99×
27South Carolina~60K0.99×
28West Virginia~20K0.99×
29Massachusetts~80K0.98×
30Oregon~40K0.98×
31Connecticut~40K0.98×
32Nebraska~20K0.97×
33North Dakota~8K0.97×
34Alaska~8K0.96×
35Pennsylvania~100K0.95×
36Nevada~40K0.94×
37Hawaii~20K0.92×
38Rhode Island~10K0.92×
39New Mexico~20K0.91×
40Maryland~60K0.90×
41Wisconsin~50K0.90×
42Minnesota~50K0.90×
43South Dakota~8K0.90×
44New Hampshire~10K0.89×
45Maine~10K0.88×
46Montana~10K0.86×
47Delaware~9K0.85×
48Colorado~50K0.83×
49Vermont~6K0.83×
50Washington, District of Columbia~9K0.73×
Fig. 06

Affinity by region

Affinity by region — Smallville, United States
0.73×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smallville audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smallville audience
#·InterestCategoryAffinity×
01Naomi WolfLiterature139.16×
02La Cage aux Folles (film)Movies & TV121.13×
03LiliesHome & Garden106.37×
04La Cage aux Folles (musical)Movies & TV105.52×
05Simone de BeauvoirLiterature100.65×
06The Normal Heart (film)Movies & TV97.95×
07Young Justice (TV series)Movies & TV48.32×
08Dark Angel (TV series)Movies & TV41.22×
09The BirdcageMovies & TV40.68×
10Sin CityLiterature29.16×
11Milo VentimigliaMovies & TV27.56×
12Hancock (film)Movies & TV27.55×
1390210 (TV series)Movies & TV26.93×
14Moonlight (TV series)Movies & TV23.10×
15Tom WellingMovies & TV22.09×
16Captain America (1990 film)Movies & TV18.86×
17Jensen AcklesMovies & TV14.38×
18Heroes (TV series)Movies & TV11.70×
19PeacemakerMovies & TV5.62×
20SupermanMovies & TV3.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smallville audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smallville audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.16×
Pet OwnershipJOY1.15×
SpiritualityBALANCE1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smallville audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.66×
Need for SecurityCONSERVATISM0.70×
Quality AwarenessPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smallville have in United States?

Smallville has an estimated audience of 4,313,256 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Smallville viewers?

49.4% of Smallville fans are female, 50.6% are male, with an average age of 38.0 years.

03

Which brands do Smallville fans like most?

Smallville fans show strongest brand affinity for Lilies (106.37×), Naomi Wolf (139.16×), and Milo Ventimiglia (27.56×) over the country average.

04

Where do Smallville fans live in United States?

Smallville fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Smallville fans also like?

Beyond Smallville itself, the audience over-indexes on Naomi Wolf (139.16×), Milo Ventimiglia (27.56×), Tom Welling (22.09×), and Simone de Beauvoir (100.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Smallville audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smallville. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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