Lilies Audience in United States
Lilies has an estimated audience of 311,255 people in United States. 64.4% are female, 35.6% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Vocal harmony, Grinch, Goop, 3D printing.
The average Lilies fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Vocal harmony, Grinch, with strongest over-indexing on Historic site (15.66× the country average). Demographically, the Lilies audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Lilies fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 38.2 |
| Estimated audience size | 311,255 |
Audience persona
The typical Lilies fan in United States is more female, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 49,963 | 1.46× |
| Texas | 33,104 | 1.24× |
| Florida | 20,551 | 0.98× |
| New York | 19,975 | 1.15× |
| Illinois | 10,920 | 1.05× |
| Georgia | 10,857 | 1.13× |
| Pennsylvania | 10,607 | 1.01× |
| North Carolina | 10,472 | 1.12× |
| Ohio | 9,592 | 1× |
| Virginia | 7,917 | 1.04× |
| Michigan | 7,855 | 0.97× |
| New Jersey | 7,416 | 0.94× |
| Washington | 7,371 | 1.18× |
| Arizona | 6,542 | 1.03× |
| Tennessee | 6,148 | 0.98× |
| Massachusetts | 5,938 | 0.97× |
| Indiana | 5,655 | 0.99× |
| Colorado | 5,342 | 1.09× |
| Maryland | 5,059 | 0.95× |
| Missouri | 4,929 | 0.98× |
| Wisconsin | 4,416 | 0.94× |
| Minnesota | 4,255 | 0.95× |
| South Carolina | 4,227 | 0.9× |
| Oregon | 4,117 | 1.15× |
| Louisiana | 4,054 | 1.01× |
| Kentucky | 3,930 | 1.01× |
| Oklahoma | 3,747 | 1.08× |
| Alabama | 3,671 | 0.84× |
| Utah | 3,516 | 1.26× |
| Nevada | 3,224 | 1.07× |
| Connecticut | 3,156 | 1.01× |
| Kansas | 2,582 | 1.05× |
| Arkansas | 2,547 | 0.99× |
| Iowa | 2,469 | 0.96× |
| Mississippi | 2,039 | 0.8× |
| Idaho | 1,799 | 1.15× |
| New Mexico | 1,744 | 1.12× |
| Hawaii | 1,719 | 1.28× |
| Nebraska | 1,547 | 0.99× |
| West Virginia | 1,214 | 0.84× |
| New Hampshire | 970 | 0.79× |
| Maine | 926 | 0.83× |
| Rhode Island | 800 | 0.81× |
| Montana | 792 | 0.92× |
| Washington, District of Columbia | 749 | 0.8× |
| Delaware | 735 | 0.86× |
| South Dakota | 627 | 0.87× |
| Alaska | 608 | 0.91× |
| North Dakota | 550 | 0.86× |
| Wyoming | 421 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 15.66× | Arts & Culture |
| Vocal harmony | 12.33× | Music & Radio |
| Grinch | 10.33× | Movies & TV |
| Goop | 13.19× | Internet & Social Media |
| 3D printing | 6.15× | Technology & Electronics |
| No Escape (1994 film) | 23.26× | Movies & TV |
| Governor of Michigan | 14.97× | Politics & Society |
| Fairy godmother | 14.71× | Literature |
| Hibachi | 13.78× | Food & Beverages |
| Mathcore | 12.36× | Music & Radio |
| Dog breed | 1.74× | Pets & Animals |
| Grace Slick | 10.5× | Music & Radio |
| Google Home | 7.54× | Technology & Electronics |
| Collectable | 1.84× | Kids & Family |
| Hipster | 10.72× | Politics & Society |
| Elsword | 17.55× | Games |
| Natural rubber | 2.17× | Cars & Mobility |
| Whataburger | 1.76× | Food & Beverages |
| Nationality | 2.11× | Politics & Society |
| Gift registry | 12.57× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.17 |
| Individualism | JOY | 1.67 |
| Spirituality | BALANCE | 1.61 |
| Urban Lifestyle | OPEN | 1.59 |
| Early Adopter Mentality | POWER | 1.55 |
| Indulgence | JOY | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.8% |
| Italy | 9.1% |
| Brazil | 6.8% |
See Lilies audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Lilies have in United States?
Lilies has an estimated audience of 311,255 people in United States, concentrated in California and Texas.
What is the gender split and age of Lilies fans?
64.4% of Lilies fans are female, 35.6% are male, with an average age of 38.2 years.
Which brands do Lilies fans like most?
Lilies fans show strongest brand affinity for Historic site (15.66×), Vocal harmony (12.33×), and Grinch (10.33×) over the country average.
Where do Lilies fans live in United States?
Lilies fans in United States are most concentrated in California (reach 49,963), Texas (reach 33,104), and Florida (reach 20,551). These three regions account for the largest share of the active audience.
What other brands do Lilies fans also like?
Beyond Lilies itself, the audience over-indexes on Vocal harmony (12.33×), Grinch (10.33×), Goop (13.19×), and 3D printing (6.15×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lilies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.