Rascasse Audience Intelligence

Lilies Audience in United States

A data profile of the people who buy, follow and care about Lilies in United States — modelled from more than twelve digital signal sources. Lilies has an estimated audience of 311,255 people in United States.

#13310among Topic in United States#1672in Home & Garden

The average Lilies fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Smallville, Aidan Gillen, From You Flowers, with strongest over-indexing on Smallville (106.37× the country average).

Demographically, the Lilies audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lilies fan in United States is more female, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Smallville.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lilies profile in United States.

Audience size
311K
in United States
Gender
64.4%♀
35.6% male
Age
38.2
average years
Country rank
#47422
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lilies fans

64.4% are female, 35.6% are male, average age 38.2.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Lilies audience in United States
MetricValue
Female64.4%
Male35.6%
Average age38.2
Estimated audience size311,255
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Lilies audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3922%
40-4921%
50+16%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Lilies audience comes from United States.

Worldwide audience distribution share by country for Lilies
CountryShare
United States12.7%
Italy9.0%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lilies audience in United States is strongest.

Fig. 05

Top regions by affinity

Lilies fans by region: top regions in United States
#RegionReachAffinity×
01California~50K1.51×
02Hawaii~2K1.30×
03Texas~30K1.29×
04Utah~3K1.25×
05Idaho~2K1.17×
06Washington~7K1.14×
07New Mexico~2K1.14×
08Oregon~4K1.12×
09Arizona~7K1.11×
10Georgia~10K1.10×
11Nevada~3K1.10×
12New York~20K1.09×
13North Carolina~10K1.07×
14Oklahoma~4K1.07×
15Kansas~3K1.07×
16Kentucky~4K1.04×
17Illinois~10K1.03×
18Louisiana~4K1.03×
19Indiana~6K1.02×
20Colorado~5K1.02×
21Arkansas~3K1.02×
22Virginia~8K1.01×
23Connecticut~3K1.01×
24Nebraska~2K1.01×
25Alaska<1K1.01×
26Pennsylvania~10K0.99×
27Wisconsin~5K0.98×
28Wyoming<1K0.98×
29Missouri~5K0.96×
30Iowa~2K0.96×
31Maryland~5K0.95×
32Florida~20K0.94×
33Ohio~9K0.94×
34Minnesota~4K0.94×
35New Jersey~7K0.93×
36South Dakota<1K0.93×
37North Dakota<1K0.93×
38Michigan~7K0.92×
39Tennessee~6K0.92×
40Massachusetts~6K0.92×
41Delaware<1K0.92×
42Montana<1K0.91×
43South Carolina~4K0.89×
44Alabama~4K0.87×
45West Virginia~1K0.84×
46Maine<1K0.84×
47Rhode Island<1K0.83×
48Mississippi~2K0.82×
49New Hampshire<1K0.77×
50Washington, District of Columbia<1K0.77×
Fig. 06

Affinity by region

Affinity by region — Lilies, United States
0.77×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lilies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lilies audience
#·InterestCategoryAffinity×
01SmallvilleMovies & TV106.37×
02From You FlowersHome & Garden55.77×
03Campeonato PaulistaSports39.14×
04Aidan GillenMovies & TV36.68×
05Michael ShannonMovies & TV20.00×
06CR FlamengoSports15.42×
07PepcoFashion & Accessoires14.68×
08Chicago MarathonSports9.74×
09Elijah WoodMovies & TV9.16×
10Sustainable energyHome & Garden7.59×
11Jon BernthalMovies & TV7.48×
12Renewable energyBusiness & Career6.18×
13Non-alcoholic beverageFood & Beverages3.87×
14Weather forecastingHome & Garden3.77×
15InnovationBusiness & Career2.80×
16Discount storesShopping2.79×
17AirbnbTravel & Leisure2.13×
18IKEAHome & Garden2.08×
19Organic foodFood & Beverages2.06×
20PinterestInternet & Social Media1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lilies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lilies audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.47×
Convenience OrientationPREMIUM1.94×
IndividualismJOY1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lilies audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
Need for SecurityCONSERVATISM0.89×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lilies have in United States?

Lilies has an estimated audience of 311,255 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lilies fans?

64.4% of Lilies fans are female, 35.6% are male, with an average age of 38.2 years.

03

Which brands do Lilies fans like most?

Lilies fans show strongest brand affinity for Smallville (106.37×), Aidan Gillen (36.68×), and From You Flowers (55.77×) over the country average.

04

Where do Lilies fans live in United States?

Lilies fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Lilies fans also like?

Beyond Lilies itself, the audience over-indexes on Aidan Gillen (36.68×), From You Flowers (55.77×), Sustainable energy (7.59×), and Renewable energy (6.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Lilies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lilies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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