Rascasse Audience Intelligence

90210 (TV series) Audience in United States

A data profile of the people who buy, follow and care about 90210 (TV series) in United States — modelled from more than twelve digital signal sources. 90210 (TV series) has an estimated audience of 1,785,096 people in United States.

#269among TV series in United States#983among Movie / TV Show / Series in United States#2473in Movies & TV

The average 90210 (TV series) fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Teyana Taylor, Military press, Beverly Hills, 90210, with strongest over-indexing on Teyana Taylor (25.1× the country average).

Demographically, the 90210 (TV series) audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 90210 (TV series) fan in United States is more female, around 43.3 years old, with strong Tradition tendencies and a notable affinity for Teyana Taylor.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 90210 (TV series) profile in United States.

Audience size
1.8M
in United States
Gender
67.9%♀
32.1% male
Age
43.3
average years
Country rank
#15563
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 90210 (TV series) viewers

67.9% are female, 32.1% are male, average age 43.3.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for 90210 (TV series) audience in United States
MetricValue
Female67.9%
Male32.1%
Average age43.3
Estimated audience size1,785,096
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the 90210 (TV series) audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3919%
40-4924%
50+29%
Fig. 04

Worldwide distribution

44.2%

of the worldwide 90210 (TV series) audience comes from United States.

Worldwide audience distribution share by country for 90210 (TV series)
CountryShare
United States44.2%
United Kingdom6.4%
France6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 90210 (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

90210 (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.33×
02Texas~200K1.12×
03Oklahoma~20K1.12×
04Arizona~40K1.11×
05Idaho~10K1.11×
06Massachusetts~40K1.10×
07Rhode Island~7K1.10×
08Connecticut~20K1.09×
09New York~100K1.08×
10South Carolina~30K1.08×
11Pennsylvania~70K1.07×
12New Jersey~50K1.07×
13Georgia~60K1.06×
14Kentucky~30K1.06×
15Ohio~60K1.05×
16Alabama~30K1.05×
17North Carolina~60K1.04×
18Indiana~40K1.04×
19Missouri~30K1.04×
20Louisiana~30K1.04×
21Michigan~50K1.03×
22Washington~40K1.03×
23Illinois~60K1.02×
24Tennessee~40K1.02×
25Minnesota~30K1.02×
26Mississippi~20K1.02×
27West Virginia~9K1.02×
28Florida~100K1.01×
29North Dakota~4K1.01×
30Arkansas~20K1.00×
31New Hampshire~7K1.00×
32Maryland~30K0.99×
33Kansas~10K0.98×
34Nebraska~9K0.98×
35Virginia~40K0.97×
36Nevada~20K0.96×
37Iowa~10K0.96×
38Maine~7K0.96×
39Delaware~5K0.96×
40Utah~20K0.95×
41South Dakota~4K0.95×
42Wisconsin~30K0.94×
43Oregon~20K0.94×
44Colorado~30K0.87×
45New Mexico~8K0.86×
46Washington, District of Columbia~5K0.86×
47Montana~5K0.86×
48Vermont~3K0.86×
49Hawaii~7K0.85×
50Alaska~3K0.82×
Fig. 06

Affinity by region

Affinity by region — 90210 (TV series), United States
0.82×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 90210 (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 90210 (TV series) audience
#·InterestCategoryAffinity×
01Military pressSports51.11×
02Hawaii Five-0Movies & TV36.34×
03Dwight YoakamMusic & Radio34.97×
04Beverly Hills, 90210Movies & TV30.90×
05SmallvilleMovies & TV26.93×
06The Goldbergs (TV series)Movies & TV25.44×
07Teyana TaylorMovies & TV25.10×
08The EqualizerMovies & TV23.51×
09Hank WilliamsMusic & Radio19.05×
10Blue Bloods (TV series)Movies & TV19.04×
11The O.C.Movies & TV18.09×
12BoJack HorsemanMovies & TV14.89×
13Kris KristoffersonMusic & Radio14.33×
14SnappedMovies & TV13.62×
15Once Upon a Time (TV series)Movies & TV12.55×
16Alan JacksonMusic & Radio10.16×
17Willie NelsonMusic & Radio9.31×
18Jason MomoaMovies & TV8.99×
19Cats (musical)Music & Radio8.80×
20Zac EfronMovies & TV7.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 90210 (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 90210 (TV series) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.66×
Family OrientationCONSERVATISM1.59×
Urban LifestyleOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 90210 (TV series) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Luxury OrientationPREMIUM0.79×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 90210 (TV series) have in United States?

90210 (TV series) has an estimated audience of 1,785,096 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 90210 (TV series) viewers?

67.9% of 90210 (TV series) fans are female, 32.1% are male, with an average age of 43.3 years.

03

Which brands do 90210 (TV series) fans like most?

90210 (TV series) fans show strongest brand affinity for Teyana Taylor (25.1×), Military press (51.11×), and Beverly Hills, 90210 (30.9×) over the country average.

04

Where do 90210 (TV series) fans live in United States?

90210 (TV series) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do 90210 (TV series) fans also like?

Beyond 90210 (TV series) itself, the audience over-indexes on Military press (51.11×), Beverly Hills, 90210 (30.9×), Smallville (26.93×), and Dwight Yoakam (34.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for 90210 (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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