Hawaii Five-0 Audience in United States

Hawaii Five-0 logo

Hawaii Five-0 has an estimated audience of 688,816 people in United States. 50.1% are female, 49.9% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: NCIS (franchise), Dianne Wiest, Matlock (TV series), MacGyver, Animal Kingdom (TV series).

The average Hawaii Five-0 fan in United States is 44.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NCIS (franchise), Dianne Wiest, Matlock (TV series), with strongest over-indexing on NCIS (franchise) (51.61× the country average). Demographically, the Hawaii Five-0 audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Hawaii Five-0 fans

Demographic split for Hawaii Five-0 audience in United States
MetricValue
Female50.1%
Male49.9%
Average age44.8
Estimated audience size688,816

Audience persona

The typical Hawaii Five-0 fan in United States is balanced, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for NCIS (franchise).

Top regions in United States

Top regions ranked by reach for Hawaii Five-0 in United States
RegionReachAffinity
California54,6070.72×
Texas52,4010.88×
Florida36,4740.78×
New York28,4600.74×
North Carolina23,1171.12×
Pennsylvania20,7560.89×
Ohio18,5410.87×
Illinois17,4000.76×
Michigan16,3070.91×
Georgia16,1210.76×
South Carolina14,1161.36×
Arkansas13,9922.47×
Missouri13,5221.22×
Tennessee13,2820.96×
Virginia13,0670.78×
Arizona12,4070.88×
Washington12,0310.87×
Indiana12,0130.95×
New Jersey11,7000.67×
Louisiana10,5331.19×
Massachusetts9,5860.71×
Maryland9,1550.77×
Alabama9,0490.94×
Wisconsin9,0040.87×
Kentucky8,5090.99×
Hawaii8,4112.84×
Colorado8,3280.77×
Oklahoma8,0711.06×
Minnesota8,0160.81×
Oregon7,0250.89×
Mississippi7,0071.23×
Iowa6,9071.22×
Nevada6,4070.96×
Utah5,8140.94×
Connecticut5,2220.76×
Kansas5,1340.95×
West Virginia4,7861.49×
Idaho3,8801.12×
Nebraska3,3140.96×
New Mexico3,0550.88×
Maine2,6971.09×
New Hampshire2,4380.9×
Wyoming1,8291.79×
Rhode Island1,7090.78×
Montana1,6720.87×
South Dakota1,5861×
Delaware1,3560.71×
Alaska1,2790.87×
North Dakota1,1030.78×
Washington, District of Columbia1,0370.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hawaii Five-0 audience
BrandAffinityCategory
NCIS (franchise)51.61×Movies & TV
Dianne Wiest79.01×Movies & TV
Matlock (TV series)51.14×Movies & TV
MacGyver70.29×Movies & TV
Animal Kingdom (TV series)29.64×Movies & TV
Chicago Fire (TV series)37.32×Movies & TV
Aidan Gillen73.97×Movies & TV
Military press41.97×Sports
Jeremy Renner28.05×Movies & TV
Frasier51.28×Movies & TV
Georgie & Mandy's First Marriage12.13×Movies & TV
Mad Men31.2×Movies & TV
Dwight Yoakam33.1×Music & Radio
Charlize Theron21.37×Movies & TV
Kris Kristofferson33.63×Music & Radio
Blue Bloods28.59×Movies & TV
American folk music8.94×Music & Radio
90210 (TV series)36.34×Movies & TV
Monarch21.65×Politics & Society
Nathalie Emmanuel43.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hawaii Five-0 audience
TraitClusterScore
PatriotismCONSERVATISM1.29
Price SensitivityPREMIUM1.15
Pet OwnershipJOY1.07
Community OrientationOPEN1.06
TravellingTHRILL1.06
Convenience OrientationPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Hawaii Five-0
CountryShare
United States26.7%
Germany11.7%
Brazil6.7%

See Hawaii Five-0 audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Hawaii Five-0 have in United States?

Hawaii Five-0 has an estimated audience of 688,816 people in United States, concentrated in California and Texas.

What is the gender split and age of Hawaii Five-0 fans?

50.1% of Hawaii Five-0 fans are female, 49.9% are male, with an average age of 44.8 years.

Which brands do Hawaii Five-0 fans like most?

Hawaii Five-0 fans show strongest brand affinity for NCIS (franchise) (51.61×), Dianne Wiest (79.01×), and Matlock (TV series) (51.14×) over the country average.

Where do Hawaii Five-0 fans live in United States?

Hawaii Five-0 fans in United States are most concentrated in California (reach 54,607), Texas (reach 52,401), and Florida (reach 36,474). These three regions account for the largest share of the active audience.

What other brands do Hawaii Five-0 fans also like?

Beyond Hawaii Five-0 itself, the audience over-indexes on Dianne Wiest (79.01×), Matlock (TV series) (51.14×), MacGyver (70.29×), and Animal Kingdom (TV series) (29.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hawaii Five-0. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.