Blue Bloods Audience in United States

Blue Bloods logo

Blue Bloods has an estimated audience of 3,426,188 people in United States. 64.5% are female, 35.5% are male, average age 41.1. Top regions: Texas, California, Florida. Top brand affinities: Non-celiac gluten sensitivity, Suhr Guitars, Whataburger, Israel, The Halal Guys.

The average Blue Bloods fan in United States is 41.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Non-celiac gluten sensitivity, Suhr Guitars, Whataburger, with strongest over-indexing on Non-celiac gluten sensitivity (29.23× the country average). Demographically, the Blue Bloods audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Blue Bloods fans

Demographic split for Blue Bloods audience in United States
MetricValue
Female64.5%
Male35.5%
Average age41.1
Estimated audience size3,426,188

Audience persona

The typical Blue Bloods fan in United States is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Non-celiac gluten sensitivity.

Top regions in United States

Top regions ranked by reach for Blue Bloods in United States
RegionReachAffinity
Texas266,6770.9×
California257,7870.68×
Florida222,6090.95×
New York219,7171.14×
Pennsylvania135,2461.16×
Ohio123,0951.16×
Illinois113,6060.99×
North Carolina107,8751.04×
Michigan100,1881.11×
Georgia94,0110.89×
New Jersey92,4571.05×
Arizona87,0591.24×
Tennessee82,1451.19×
Virginia76,7070.91×
Indiana72,1581.15×
Missouri71,2191.28×
Massachusetts67,6451×
Alabama60,0461.25×
Wisconsin59,2131.14×
South Carolina57,5281.11×
Washington56,4930.82×
Maryland54,2430.91×
Minnesota52,7501.07×
Kentucky50,6701.17×
Colorado43,4120.8×
Louisiana43,1790.97×
Oklahoma42,7391.12×
Connecticut38,5341.11×
Oregon36,0550.91×
Iowa31,6561.11×
Kansas29,9971.1×
Arkansas28,9971.02×
Mississippi27,8960.98×
Utah26,0090.84×
Nevada25,6710.77×
Idaho18,6321.08×
West Virginia17,7451.11×
Nebraska16,7700.97×
New Mexico14,6210.85×
New Hampshire14,5571.07×
Maine14,1551.15×
Rhode Island10,9771×
Hawaii10,7380.72×
Montana9,6061×
Delaware9,3380.98×
South Dakota7,1240.89×
North Dakota6,6150.93×
Alaska6,5650.89×
Vermont5,4100.89×
Washington, District of Columbia5,1460.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue Bloods audience
BrandAffinityCategory
Non-celiac gluten sensitivity29.23×Health
Suhr Guitars21.14×Music & Radio
Whataburger1.7×Food & Beverages
Israel2.01×Travel & Leisure
The Halal Guys5.91×Food & Beverages
Elsword13.07×Games
Google Photos1.9×Technology & Electronics
Home staging3.98×Home & Garden
The Nice Guys4.5×Movies & TV
Personalised Gifts2.4×Home & Garden
Sussex County, New Jersey5.28×Travel & Leisure
Loincloth12.29×Fashion & Accessoires
Jesse Plemons1.67×Movies & TV
Nebraska Cornhuskers football1.66×Sports
Jeep Wagoneer2.45×Cars & Mobility
Howard Gardner10.88×Literature
Jeep Grand Cherokee (WJ)2.52×Cars & Mobility
Mortgage insurance1.81×Business & Career
Hocus Pocus1.89×Movies & TV
Strategic human resource planning3.59×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue Bloods audience
TraitClusterScore
ExtroversionTHRILL1.22
Community OrientationOPEN1.18
PatriotismCONSERVATISM1.12
Family OrientationCONSERVATISM1.1
Social Media UsageJOY1.08
TraditionCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Blue Bloods
CountryShare
United States44.6%
United Kingdom9.1%
Germany8.7%

See Blue Bloods audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Blue Bloods have in United States?

Blue Bloods has an estimated audience of 3,426,188 people in United States, concentrated in Texas and California.

What is the gender split and age of Blue Bloods fans?

64.5% of Blue Bloods fans are female, 35.5% are male, with an average age of 41.1 years.

Which brands do Blue Bloods fans like most?

Blue Bloods fans show strongest brand affinity for Non-celiac gluten sensitivity (29.23×), Suhr Guitars (21.14×), and Whataburger (1.7×) over the country average.

Where do Blue Bloods fans live in United States?

Blue Bloods fans in United States are most concentrated in Texas (reach 266,677), California (reach 257,787), and Florida (reach 222,609). These three regions account for the largest share of the active audience.

What other brands do Blue Bloods fans also like?

Beyond Blue Bloods itself, the audience over-indexes on Suhr Guitars (21.14×), Whataburger (1.7×), Israel (2.01×), and The Halal Guys (5.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Bloods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.