Blue Bloods Audience in United States

Blue Bloods has an estimated audience of 3,426,188 people in United States. 64.5% are female, 35.5% are male, average age 41.1. Top regions: Texas, California, Florida. Top brand affinities: Snapped, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging.

The average Blue Bloods fan in United States is 41.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Snapped, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Snapped (13.17× the country average). Demographically, the Blue Bloods audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Blue Bloods fans

Demographic split for Blue Bloods audience in United States
MetricValue
Female64.5%
Male35.5%
Average age41.1
Estimated audience size3,426,188

Audience persona

The typical Blue Bloods fan in United States is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Snapped.

Top regions in United States

Top regions ranked by reach for Blue Bloods in United States
RegionReachAffinity
Texas266,6770.9×
California257,7870.68×
Florida222,6090.95×
New York219,7171.14×
Pennsylvania135,2461.16×
Ohio123,0951.16×
Illinois113,6060.99×
North Carolina107,8751.04×
Michigan100,1881.11×
Georgia94,0110.89×
New Jersey92,4571.05×
Arizona87,0591.24×
Tennessee82,1451.19×
Virginia76,7070.91×
Indiana72,1581.15×
Missouri71,2191.28×
Massachusetts67,6451×
Alabama60,0461.25×
Wisconsin59,2131.14×
South Carolina57,5281.11×
Washington56,4930.82×
Maryland54,2430.91×
Minnesota52,7501.07×
Kentucky50,6701.17×
Colorado43,4120.8×
Louisiana43,1790.97×
Oklahoma42,7391.12×
Connecticut38,5341.11×
Oregon36,0550.91×
Iowa31,6561.11×
Kansas29,9971.1×
Arkansas28,9971.02×
Mississippi27,8960.98×
Utah26,0090.84×
Nevada25,6710.77×
Idaho18,6321.08×
West Virginia17,7451.11×
Nebraska16,7700.97×
New Mexico14,6210.85×
New Hampshire14,5571.07×
Maine14,1551.15×
Rhode Island10,9771×
Hawaii10,7380.72×
Montana9,6061×
Delaware9,3380.98×
South Dakota7,1240.89×
North Dakota6,6150.93×
Alaska6,5650.89×
Vermont5,4100.89×
Washington, District of Columbia5,1460.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue Bloods audience
BrandAffinityCategory
Snapped13.17×Movies & TV
Autism Awareness10.18×Health
Diabetes mellitus awareness6.81×Health
Singer-songwriter3.41×Music & Radio
Microblogging6.97×Technology & Electronics
MSN2.84×News
Blue Bloods (TV series)11.32×Movies & TV
Criminal Minds7.77×Movies & TV
Military press14.2×Sports
Kia Sportage13.07×Cars & Mobility
Mariska Hargitay7.74×Movies & TV
Income tax7.16×Business & Career
Monk (TV series)29.23×Movies & TV
Hawaii Five-021.14×Movies & TV
Chicago Med11.75×Movies & TV
Beverly Hills, 9021013.37×Movies & TV
Dylan O'Brien6.1×Movies & TV
Planet Fitness1.88×Sports
Last Man Standing (U.S. TV series)11.09×Movies & TV
The Nanny10.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue Bloods audience
TraitClusterScore
ExtroversionTHRILL1.22
Community OrientationOPEN1.18
PatriotismCONSERVATISM1.12
Family OrientationCONSERVATISM1.1
Social Media UsageJOY1.08
TraditionCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Blue Bloods
CountryShare
United States44.6%
United Kingdom9.1%
Germany8.7%

See Blue Bloods audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Blue Bloods have in United States?

Blue Bloods has an estimated audience of 3,426,188 people in United States, concentrated in Texas and California.

What is the gender split and age of Blue Bloods fans?

64.5% of Blue Bloods fans are female, 35.5% are male, with an average age of 41.1 years.

Which brands do Blue Bloods fans like most?

Blue Bloods fans show strongest brand affinity for Snapped (13.17×), Autism Awareness (10.18×), and Diabetes mellitus awareness (6.81×) over the country average.

Where do Blue Bloods fans live in United States?

Blue Bloods fans in United States are most concentrated in Texas (reach 266,677), California (reach 257,787), and Florida (reach 222,609). These three regions account for the largest share of the active audience.

What other brands do Blue Bloods fans also like?

Beyond Blue Bloods itself, the audience over-indexes on Autism Awareness (10.18×), Diabetes mellitus awareness (6.81×), Singer-songwriter (3.41×), and Microblogging (6.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Bloods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.