Rascasse Audience Intelligence

Blue Bloods Audience in United States

A data profile of the people who buy, follow and care about Blue Bloods in United States — modelled from more than twelve digital signal sources. Blue Bloods has an estimated audience of 3,571,743 people in United States.

#135among TV series in United States#347among Movie / TV Show / Series in United States#1055in Movies & TV

The average Blue Bloods fan in United States is 43.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Criminal Minds, Law & Order: Special Victims Unit, Beverly Hills, 90210, with strongest over-indexing on Criminal Minds (18.17× the country average).

Demographically, the Blue Bloods audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blue Bloods fan in United States is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Criminal Minds.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blue Bloods profile in United States.

Audience size
3.6M
in United States
Gender
59.8%♀
40.2% male
Age
43.7
average years
Country rank
#8864
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blue Bloods viewers

59.8% are female, 40.2% are male, average age 43.7.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Blue Bloods audience in United States
MetricValue
Female59.8%
Male40.2%
Average age43.7
Estimated audience size3,571,743
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Blue Bloods audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3917%
40-4922%
50+33%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Blue Bloods audience comes from United States.

Worldwide audience distribution share by country for Blue Bloods
CountryShare
United States44.8%
United Kingdom9.3%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blue Bloods audience in United States is strongest.

Fig. 05

Top regions by affinity

Blue Bloods fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~60K1.27×
02Missouri~70K1.25×
03Arizona~90K1.22×
04West Virginia~20K1.19×
05Maine~20K1.18×
06Tennessee~80K1.16×
07Kentucky~50K1.16×
08Pennsylvania~100K1.12×
09Ohio~100K1.12×
10New Hampshire~20K1.12×
11Indiana~70K1.11×
12Wisconsin~60K1.11×
13Oklahoma~40K1.11×
14Iowa~30K1.11×
15Connecticut~40K1.10×
16South Carolina~60K1.09×
17Kansas~30K1.09×
18Michigan~100K1.08×
19Idaho~20K1.08×
20New York~200K1.07×
21Arkansas~30K1.05×
22Mississippi~30K1.04×
23Rhode Island~10K1.04×
24Montana~10K1.04×
25Minnesota~50K1.03×
26Delaware~10K1.02×
27New Jersey~90K1.01×
28North Dakota~7K1.00×
29North Carolina~100K0.99×
30Massachusetts~70K0.98×
31Louisiana~50K0.98×
32Nebraska~20K0.97×
33Alaska~8K0.97×
34South Dakota~8K0.95×
35Illinois~100K0.93×
36Vermont~6K0.93×
37Florida~200K0.92×
38Maryland~60K0.91×
39Oregon~40K0.90×
40Virginia~80K0.89×
41New Mexico~20K0.88×
42Texas~300K0.86×
43Georgia~100K0.86×
44Utah~30K0.85×
45Washington~60K0.80×
46Nevada~30K0.78×
47Colorado~40K0.77×
48Hawaii~10K0.75×
49California~300K0.65×
50Washington, District of Columbia~6K0.52×
Fig. 06

Affinity by region

Affinity by region — Blue Bloods, United States
0.52×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blue Bloods audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blue Bloods audience
#·InterestCategoryAffinity×
01Monk (TV series)Movies & TV31.50×
02Hawaii Five-0Movies & TV28.59×
03Criminal MindsMovies & TV18.17×
04Military pressSports16.80×
05Law & Order: Special Victims UnitMovies & TV16.12×
06Dwight YoakamMusic & Radio13.55×
07New AmsterdamMovies & TV13.36×
08Beverly Hills, 90210Movies & TV12.72×
09Last Man Standing (U.S. TV series)Movies & TV11.90×
10Blue Bloods (TV series)Movies & TV11.56×
11CSI (franchise)Movies & TV11.33×
12The EqualizerMovies & TV11.03×
13Chicago Fire (TV series)Movies & TV7.34×
14SnappedMovies & TV7.07×
15Mariska HargitayMovies & TV5.88×
16Jason MomoaMovies & TV4.60×
17Twin PeaksMovies & TV4.04×
18Diane KeatonMovies & TV3.59×
19SubwayFood & Beverages2.11×
20Pizza HutFood & Beverages2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blue Bloods audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blue Bloods audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Convenience OrientationPREMIUM1.47×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blue Bloods audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blue Bloods have in United States?

Blue Bloods has an estimated audience of 3,571,743 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Blue Bloods viewers?

59.8% of Blue Bloods fans are female, 40.2% are male, with an average age of 43.7 years.

03

Which brands do Blue Bloods fans like most?

Blue Bloods fans show strongest brand affinity for Criminal Minds (18.17×), Law & Order: Special Victims Unit (16.12×), and Beverly Hills, 90210 (12.72×) over the country average.

04

Where do Blue Bloods fans live in United States?

Blue Bloods fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Blue Bloods fans also like?

Beyond Blue Bloods itself, the audience over-indexes on Law & Order: Special Victims Unit (16.12×), Beverly Hills, 90210 (12.72×), Military press (16.8×), and Hawaii Five-0 (28.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Blue Bloods audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Bloods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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