Rascasse Audience Intelligence

Criminal Minds Audience in United States

A data profile of the people who buy, follow and care about Criminal Minds in United States — modelled from more than twelve digital signal sources. Criminal Minds has an estimated audience of 7,324,329 people in United States.

#61among TV series in United States#113among Movie / TV Show / Series in United States#411in Movies & TV

The average Criminal Minds fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Blue Bloods, Shemar Moore, Dick Van Dyke, with strongest over-indexing on Blue Bloods (18.17× the country average).

Demographically, the Criminal Minds audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Criminal Minds fan in United States is more female, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for Blue Bloods.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Criminal Minds profile in United States.

Audience size
7.3M
in United States
Gender
65.7%♀
34.3% male
Age
39.8
average years
Country rank
#4836
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Criminal Minds viewers

65.7% are female, 34.3% are male, average age 39.8.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Criminal Minds audience in United States
MetricValue
Female65.7%
Male34.3%
Average age39.8
Estimated audience size7,324,329
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Criminal Minds audience in United States
Age bracketShare%
16-1923%
20-2916%
30-3916%
40-4919%
50+26%
Fig. 04

Worldwide distribution

37.5%

of the worldwide Criminal Minds audience comes from United States.

Worldwide audience distribution share by country for Criminal Minds
CountryShare
United States37.5%
United Kingdom6.9%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Criminal Minds audience in United States is strongest.

Fig. 05

Top regions by affinity

Criminal Minds fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~80K1.31×
02Oklahoma~100K1.30×
03Kentucky~100K1.28×
04West Virginia~40K1.25×
05Missouri~100K1.19×
06Mississippi~70K1.18×
07Indiana~200K1.16×
08Tennessee~200K1.15×
09Alabama~100K1.13×
10Iowa~70K1.13×
11Kansas~70K1.13×
12Louisiana~100K1.09×
13Ohio~200K1.08×
14Wisconsin~100K1.08×
15South Carolina~100K1.08×
16North Dakota~20K1.08×
17Michigan~200K1.07×
18Idaho~40K1.07×
19Nebraska~40K1.07×
20North Carolina~200K1.04×
21Minnesota~100K1.02×
22Maine~30K1.01×
23Utah~70K1.00×
24South Dakota~20K1.00×
25Texas~600K0.99×
26Pennsylvania~200K0.99×
27Arizona~200K0.99×
28Oregon~80K0.99×
29Georgia~200K0.97×
30Montana~20K0.97×
31Illinois~200K0.94×
32Alaska~20K0.94×
33Washington~100K0.93×
34New Hampshire~30K0.93×
35Delaware~20K0.92×
36New Mexico~30K0.91×
37Nevada~60K0.90×
38Virginia~200K0.89×
39Rhode Island~20K0.89×
40Vermont~10K0.88×
41Maryland~100K0.87×
42Connecticut~70K0.87×
43Florida~400K0.85×
44Massachusetts~100K0.85×
45Colorado~100K0.85×
46California~700K0.81×
47New York~300K0.80×
48New Jersey~100K0.77×
49Hawaii~20K0.68×
50Washington, District of Columbia~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Criminal Minds, United States
0.65×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Criminal Minds audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Criminal Minds audience
#·InterestCategoryAffinity×
01Blue BloodsMovies & TV18.17×
02Matthew Gray GublerFashion & Accessoires18.09×
03Joe MantegnaMovies & TV17.15×
04Shemar MooreMovies & TV15.34×
05CSI (franchise)Movies & TV12.16×
06NCIS: Los AngelesMovies & TV11.95×
07NCIS (franchise)Movies & TV9.94×
08Law & Order: Special Victims UnitMovies & TV7.71×
09Mariska HargitayMovies & TV6.91×
10Jensen AcklesMovies & TV6.12×
11Dick Van DykeMovies & TV3.93×
12Scooby-DooMovies & TV3.62×
13QuizGames3.28×
14Panda ExpressFood & Beverages2.77×
15Harry PotterMovies & TV2.36×
16FriendshipKids & Family2.07×
17Mitch McConnellPolitics & Society1.79×
18Pop musicMusic & Radio1.75×
19Comedy moviesMovies & TV1.68×
20Rock musicMusic & Radio1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Criminal Minds audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Criminal Minds audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.26×
Community OrientationOPEN1.25×
SpiritualityBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Criminal Minds audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.42×
Design AffinityPREMIUM0.57×
Early Adopter MentalityPOWER0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Criminal Minds have in United States?

Criminal Minds has an estimated audience of 7,324,329 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Criminal Minds viewers?

65.7% of Criminal Minds fans are female, 34.3% are male, with an average age of 39.8 years.

03

Which brands do Criminal Minds fans like most?

Criminal Minds fans show strongest brand affinity for Blue Bloods (18.17×), Shemar Moore (15.34×), and Dick Van Dyke (3.93×) over the country average.

04

Where do Criminal Minds fans live in United States?

Criminal Minds fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Criminal Minds fans also like?

Beyond Criminal Minds itself, the audience over-indexes on Shemar Moore (15.34×), Dick Van Dyke (3.93×), Matthew Gray Gubler (18.09×), and NCIS (franchise) (9.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Criminal Minds audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Criminal Minds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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