Criminal Minds Audience in United States

Criminal Minds logo

Criminal Minds has an estimated audience of 7,474,962 people in United States. 65.7% are female, 34.3% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Blue Bloods, Shemar Moore, Matthew Gray Gubler, NCIS (franchise), Scooby-Doo.

The average Criminal Minds fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Blue Bloods, Shemar Moore, Matthew Gray Gubler, with strongest over-indexing on Blue Bloods (18.17× the country average). Demographically, the Criminal Minds audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Criminal Minds fans

Demographic split for Criminal Minds audience in United States
MetricValue
Female65.7%
Male34.3%
Average age39.8
Estimated audience size7,474,962

Audience persona

The typical Criminal Minds fan in United States is more female, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Blue Bloods.

Top regions in United States

Top regions ranked by reach for Criminal Minds in United States
RegionReachAffinity
California709,6290.86×
Texas680,1351.06×
Florida452,2240.89×
New York353,6430.85×
Ohio252,7481.1×
Pennsylvania252,4641×
Illinois249,5751×
North Carolina242,2721.08×
Georgia235,9341.02×
Michigan216,3191.11×
Tennessee176,6921.18×
Virginia168,0310.92×
Indiana162,7141.19×
Arizona156,4561.03×
New Jersey147,9820.78×
Washington146,2820.98×
Missouri144,3671.2×
Massachusetts127,1600.86×
Wisconsin122,3771.09×
Kentucky122,2511.3×
South Carolina122,0161.08×
Alabama118,3341.13×
Maryland113,5630.88×
Minnesota110,7601.03×
Oklahoma109,8611.32×
Louisiana107,1741.11×
Colorado102,6050.87×
Oregon86,3061.01×
Arkansas78,9331.28×
Utah69,0841.03×
Mississippi67,6231.1×
Kansas66,3631.13×
Nevada66,1920.92×
Iowa66,0751.07×
Connecticut65,4440.87×
Idaho40,6871.09×
West Virginia40,0541.15×
Nebraska39,1851.05×
New Mexico33,6560.9×
New Hampshire26,5060.9×
Maine26,3750.99×
Rhode Island21,1130.89×
Hawaii21,0900.66×
Montana19,2730.93×
Delaware18,7290.91×
South Dakota16,1220.93×
North Dakota15,0690.98×
Washington, District of Columbia14,5530.65×
Alaska13,9150.87×
Wyoming10,6720.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Criminal Minds audience
BrandAffinityCategory
Blue Bloods18.17×Movies & TV
Shemar Moore15.34×Movies & TV
Matthew Gray Gubler18.09×Fashion & Accessoires
NCIS (franchise)9.94×Movies & TV
Scooby-Doo3.62×Movies & TV
Harry Potter2.36×Movies & TV
Friends2×Movies & TV
Friendship2.07×Kids & Family
Panda Express2.77×Food & Beverages
Comedy movies1.68×Movies & TV
Mariska Hargitay6.91×Movies & TV
Law & Order: Special Victims Unit7.71×Movies & TV
Pop music1.75×Music & Radio
Rock music1.63×Music & Radio
Fox News Channel1.55×Movies & TV
NCIS: Los Angeles11.95×Movies & TV
Quiz3.28×Games
CSI (franchise)12.16×Movies & TV
Joe Mantegna17.15×Movies & TV
Amazon.com2×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Criminal Minds audience
TraitClusterScore
ExtroversionTHRILL1.36
Community OrientationOPEN1.18
MindfulnessBALANCE1.17
CreativityOPEN1.13
Social Media UsageJOY1.13
TraditionCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Criminal Minds
CountryShare
United States40.2%
United Kingdom7.4%
Germany6.4%

See Criminal Minds audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Criminal Minds have in United States?

Criminal Minds has an estimated audience of 7,474,962 people in United States, concentrated in California and Texas.

What is the gender split and age of Criminal Minds fans?

65.7% of Criminal Minds fans are female, 34.3% are male, with an average age of 39.8 years.

Which brands do Criminal Minds fans like most?

Criminal Minds fans show strongest brand affinity for Blue Bloods (18.17×), Shemar Moore (15.34×), and Matthew Gray Gubler (18.09×) over the country average.

Where do Criminal Minds fans live in United States?

Criminal Minds fans in United States are most concentrated in California (reach 709,629), Texas (reach 680,135), and Florida (reach 452,224). These three regions account for the largest share of the active audience.

What other brands do Criminal Minds fans also like?

Beyond Criminal Minds itself, the audience over-indexes on Shemar Moore (15.34×), Matthew Gray Gubler (18.09×), NCIS (franchise) (9.94×), and Scooby-Doo (3.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Criminal Minds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.