Rascasse Audience Intelligence

NCIS (franchise) Audience in United States

A data profile of the people who buy, follow and care about NCIS (franchise) in United States — modelled from more than twelve digital signal sources. NCIS (franchise) has an estimated audience of 5,143,068 people in United States.

#191among Movie / TV Show / Series in United States#643in Movies & TV

The average NCIS (franchise) fan in United States is 48.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Military press, Dwight Yoakam, Chicago Med, with strongest over-indexing on Military press (59.23× the country average).

Demographically, the NCIS (franchise) audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NCIS (franchise) fan in United States is balanced, around 48.9 years old, with strong Patriotism tendencies and a notable affinity for Military press.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NCIS (franchise) profile in United States.

Audience size
5.1M
in United States
Gender
50.5%♀
49.5% male
Age
48.9
average years
Country rank
#6513
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NCIS (franchise) viewers

50.5% are female, 49.5% are male, average age 48.9.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for NCIS (franchise) audience in United States
MetricValue
Female50.5%
Male49.5%
Average age48.9
Estimated audience size5,143,068
Fig. 03

Age distribution

Ø 48.9
average years
Age distribution of the NCIS (franchise) audience in United States
Age bracketShare%
16-196%
20-299%
30-3914%
40-4923%
50+48%
Fig. 04

Worldwide distribution

50.7%

of the worldwide NCIS (franchise) audience comes from United States.

Worldwide audience distribution share by country for NCIS (franchise)
CountryShare
United States50.7%
United Kingdom6.4%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NCIS (franchise) audience in United States is strongest.

Fig. 05

Top regions by affinity

NCIS (franchise) fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~100K1.54×
02Alabama~100K1.42×
03West Virginia~30K1.33×
04Maine~20K1.27×
05Minnesota~90K1.20×
06Oklahoma~70K1.20×
07Kentucky~80K1.17×
08Alaska~10K1.17×
09Kansas~50K1.16×
10Iowa~50K1.15×
11Wyoming~9K1.15×
12Arkansas~50K1.14×
13Montana~20K1.12×
14Arizona~100K1.11×
15Idaho~30K1.11×
16Ohio~200K1.10×
17Tennessee~100K1.10×
18Indiana~100K1.10×
19Mississippi~50K1.10×
20Nebraska~30K1.09×
21Michigan~100K1.07×
22South Dakota~10K1.07×
23North Dakota~10K1.06×
24Wisconsin~80K1.05×
25South Carolina~80K1.04×
26Louisiana~70K1.03×
27North Carolina~200K1.00×
28Pennsylvania~200K0.99×
29Oregon~60K0.99×
30New Hampshire~20K0.99×
31Delaware~10K0.94×
32Virginia~100K0.93×
33Washington~100K0.93×
34New Mexico~20K0.92×
35Georgia~100K0.87×
36Maryland~80K0.85×
37Utah~40K0.85×
38Hawaii~20K0.85×
39Rhode Island~10K0.84×
40Florida~300K0.82×
41Connecticut~40K0.82×
42Illinois~100K0.80×
43Colorado~60K0.79×
44Texas~300K0.77×
45Massachusetts~80K0.75×
46Nevada~40K0.73×
47New Jersey~90K0.69×
48New York~200K0.68×
49California~400K0.66×
50Washington, District of Columbia~10K0.62×
Fig. 06

Affinity by region

Affinity by region — NCIS (franchise), United States
0.62×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NCIS (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NCIS (franchise) audience
#·InterestCategoryAffinity×
01Military pressSports59.23×
02Hawaii Five-0Movies & TV51.61×
03Chicago MedMovies & TV36.03×
04Dwight YoakamMusic & Radio35.31×
05MacGyverMovies & TV34.70×
06The EqualizerMovies & TV28.85×
07The Goldbergs (TV series)Movies & TV26.08×
08New AmsterdamMovies & TV25.36×
09Oblivion (2013 film)Movies & TV25.03×
10Last Man Standing (U.S. TV series)Movies & TV24.66×
11Hank WilliamsMusic & Radio22.23×
12Blue Bloods (TV series)Movies & TV21.08×
13Kris KristoffersonMusic & Radio18.61×
14Beverly Hills, 90210Movies & TV17.41×
15True DetectiveMovies & TV11.34×
16Willie NelsonMusic & Radio10.74×
17Criminal MindsMovies & TV9.94×
18Weather forecastingHome & Garden8.74×
19QVCMovies & TV8.33×
20FedExBusiness & Career6.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NCIS (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NCIS (franchise) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.48×
Convenience OrientationPREMIUM2.25×
Family OrientationCONSERVATISM2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NCIS (franchise) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Design AffinityPREMIUM0.64×
Healthy LifestyleBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NCIS (franchise) have in United States?

NCIS (franchise) has an estimated audience of 5,143,068 people in United States, concentrated in California and Texas.

02

What is the gender split and age of NCIS (franchise) viewers?

50.5% of NCIS (franchise) fans are female, 49.5% are male, with an average age of 48.9 years.

03

Which brands do NCIS (franchise) fans like most?

NCIS (franchise) fans show strongest brand affinity for Military press (59.23×), Dwight Yoakam (35.31×), and Chicago Med (36.03×) over the country average.

04

Where do NCIS (franchise) fans live in United States?

NCIS (franchise) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do NCIS (franchise) fans also like?

Beyond NCIS (franchise) itself, the audience over-indexes on Dwight Yoakam (35.31×), Chicago Med (36.03×), True Detective (11.34×), and Hawaii Five-0 (51.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for NCIS (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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