NCIS (franchise) Audience in United States

NCIS (franchise) has an estimated audience of 5,180,282 people in United States. 50.5% are female, 49.5% are male, average age 48.9. Top regions: California, Texas, Florida. Top brand affinities: Chicago Med, MacGyver, Military press, Kenny Rogers, Snapped.

The average NCIS (franchise) fan in United States is 48.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chicago Med, MacGyver, Military press, with strongest over-indexing on Chicago Med (87.21× the country average). Demographically, the NCIS (franchise) audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of NCIS (franchise) fans

Demographic split for NCIS (franchise) audience in United States
MetricValue
Female50.5%
Male49.5%
Average age48.9
Estimated audience size5,180,282

Audience persona

The typical NCIS (franchise) fan in United States is balanced, around 48.9 years old, with strong Patriotism tendencies and a notable affinity for Chicago Med.

Top regions in United States

Top regions ranked by reach for NCIS (franchise) in United States
RegionReachAffinity
California393,6030.69×
Texas365,3880.82×
Florida295,9500.84×
New York207,4480.72×
Ohio182,6641.14×
Pennsylvania177,6901.02×
North Carolina162,5621.04×
Michigan149,9661.11×
Illinois145,4300.84×
Georgia142,5090.89×
Missouri130,7751.57×
Virginia120,5570.96×
Arizona117,4591.11×
Tennessee116,1461.12×
Indiana108,6931.15×
Alabama102,3621.41×
Washington101,9280.98×
New Jersey94,1520.71×
Minnesota90,8511.22×
South Carolina82,2151.05×
Wisconsin81,5031.05×
Massachusetts78,4830.77×
Kentucky77,0581.19×
Maryland76,9100.86×
Oklahoma69,8651.21×
Louisiana68,9661.03×
Colorado66,6780.82×
Oregon59,8111.01×
Arkansas48,6771.14×
Iowa48,6441.14×
Kansas47,9721.18×
Mississippi45,2161.06×
Connecticut42,8710.83×
Utah40,4970.87×
Nevada36,8130.73×
West Virginia30,1501.25×
Idaho28,5081.1×
Nebraska28,1461.08×
New Mexico23,5390.91×
Maine22,9261.24×
New Hampshire19,8280.97×
Hawaii18,5950.84×
Montana15,5231.08×
Rhode Island13,1350.8×
Delaware12,8240.9×
South Dakota12,1281.01×
Alaska11,9511.08×
North Dakota10,5480.99×
Washington, District of Columbia9,3440.6×
Wyoming8,2271.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NCIS (franchise) audience
BrandAffinityCategory
Chicago Med87.21×Movies & TV
MacGyver82.16×Movies & TV
Military press58.65×Sports
Kenny Rogers38.01×Music & Radio
Snapped18.07×Movies & TV
True Detective9.68×Movies & TV
Blue Bloods (TV series)21.85×Movies & TV
Hawaii Five-045.68×Movies & TV
Willie Nelson12.29×Music & Radio
The Equalizer25.33×Movies & TV
Capital One4.65×Business & Career
Diane Keaton6.76×Movies & TV
Grant Gustin32.18×Movies & TV
Oblivion (2013 film)25.46×Movies & TV
The Goldbergs (TV series)23.78×Movies & TV
Dylan O'Brien12.03×Movies & TV
Kris Kristofferson19.04×Music & Radio
Alan Jackson14.11×Music & Radio
Last Man Standing (U.S. TV series)22.36×Movies & TV
New Amsterdam26.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NCIS (franchise) audience
TraitClusterScore
PatriotismCONSERVATISM2.37
Community OrientationOPEN1.37
Price SensitivityPREMIUM1.33
TraditionCONSERVATISM1.3
SpiritualityBALANCE1.22
IndividualismJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for NCIS (franchise)
CountryShare
United States51.1%
United Kingdom6.4%
Italy5.5%

See NCIS (franchise) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does NCIS (franchise) have in United States?

NCIS (franchise) has an estimated audience of 5,180,282 people in United States, concentrated in California and Texas.

What is the gender split and age of NCIS (franchise) fans?

50.5% of NCIS (franchise) fans are female, 49.5% are male, with an average age of 48.9 years.

Which brands do NCIS (franchise) fans like most?

NCIS (franchise) fans show strongest brand affinity for Chicago Med (87.21×), MacGyver (82.16×), and Military press (58.65×) over the country average.

Where do NCIS (franchise) fans live in United States?

NCIS (franchise) fans in United States are most concentrated in California (reach 393,603), Texas (reach 365,388), and Florida (reach 295,950). These three regions account for the largest share of the active audience.

What other brands do NCIS (franchise) fans also like?

Beyond NCIS (franchise) itself, the audience over-indexes on MacGyver (82.16×), Military press (58.65×), Kenny Rogers (38.01×), and Snapped (18.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NCIS (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.