Rascasse Audience Intelligence

Last Man Standing (U.S. TV series) Audience in United States

A data profile of the people who buy, follow and care about Last Man Standing (U.S. TV series) in United States — modelled from more than twelve digital signal sources. Last Man Standing (U.S. TV series) has an estimated audience of 1,620,316 people in United States.

#1108among Movie / TV Show / Series in United States#2736in Movies & TV

The average Last Man Standing (U.S. TV series) fan in United States is 48.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Georgie & Mandy's First Marriage, Hot Chocolate (band), Beverly Hills, 90210, with strongest over-indexing on Georgie & Mandy's First Marriage (57.84× the country average).

Demographically, the Last Man Standing (U.S. TV series) audience skews balanced with an average age of 48.3, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Last Man Standing (U.S. TV series) fan in United States is balanced, around 48.3 years old, with strong Spirituality tendencies and a notable affinity for Georgie & Mandy's First Marriage.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Last Man Standing (U.S. TV series) profile in United States.

Audience size
1.6M
in United States
Gender
47.2%♀
52.8% male
Age
48.3
average years
Country rank
#16735
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Last Man Standing (U.S. TV series) viewers

47.2% are female, 52.8% are male, average age 48.3.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Last Man Standing (U.S. TV series) audience in United States
MetricValue
Female47.2%
Male52.8%
Average age48.3
Estimated audience size1,620,316
Fig. 03

Age distribution

Ø 48.3
average years
Age distribution of the Last Man Standing (U.S. TV series) audience in United States
Age bracketShare%
16-197%
20-2910%
30-3914%
40-4922%
50+47%
Fig. 04

Worldwide distribution

54.0%

of the worldwide Last Man Standing (U.S. TV series) audience comes from United States.

Worldwide audience distribution share by country for Last Man Standing (U.S. TV series)
CountryShare
United States54.0%
Germany8.9%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Last Man Standing (U.S. TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Last Man Standing (U.S. TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~10K1.42×
02South Dakota~5K1.38×
03Missouri~40K1.37×
04Wisconsin~40K1.37×
05Montana~7K1.36×
06North Dakota~5K1.36×
07Wyoming~3K1.36×
08Oklahoma~30K1.34×
09Indiana~40K1.32×
10Iowa~20K1.31×
11Ohio~70K1.28×
12Arkansas~20K1.26×
13Arizona~40K1.25×
14Michigan~60K1.24×
15Kansas~20K1.23×
16Nebraska~10K1.23×
17Maine~7K1.20×
18Minnesota~30K1.18×
19West Virginia~9K1.16×
20Kentucky~20K1.13×
21Alabama~30K1.12×
22Utah~20K1.09×
23Vermont~3K1.08×
24New Mexico~9K1.05×
25Pennsylvania~60K1.04×
26Tennessee~40K1.04×
27New Hampshire~7K1.04×
28Alaska~4K1.03×
29Colorado~30K1.01×
30Illinois~60K0.97×
31Oregon~20K0.97×
32Louisiana~20K0.91×
33Mississippi~10K0.89×
34South Carolina~20K0.87×
35North Carolina~40K0.84×
36Washington~30K0.81×
37Texas~100K0.79×
38Virginia~30K0.75×
39Delaware~4K0.75×
40Nevada~10K0.73×
41Connecticut~10K0.71×
42Florida~80K0.70×
43Georgia~40K0.68×
44Rhode Island~3K0.64×
45Massachusetts~20K0.63×
46New Jersey~30K0.60×
47New York~60K0.59×
48Maryland~20K0.58×
49California~100K0.57×
50Hawaii~4K0.51×
Fig. 06

Affinity by region

Affinity by region — Last Man Standing (U.S. TV series), United States
0.51×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Last Man Standing (U.S. TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Last Man Standing (U.S. TV series) audience
#·InterestCategoryAffinity×
01HaikuLiterature138.82×
02Hot Chocolate (band)Music & Radio61.69×
03Georgie & Mandy's First MarriageMovies & TV57.84×
04Texas Country Music Hall of FameTopic52.29×
05Undercover BossMovies & TV50.27×
06FrasierMovies & TV49.79×
07MacGyverMovies & TV47.44×
08Touched by an AngelMovies & TV42.41×
09Beverly Hills, 90210Movies & TV36.51×
10Dolly Parton's Dixie StampedeArts & Culture36.27×
11ScorpionPets & Animals30.70×
12Dwight YoakamMusic & Radio28.62×
13Kris KristoffersonMusic & Radio26.57×
14Sabrina, the Teenage Witch (TV series)Movies & TV24.92×
15NCIS (franchise)Movies & TV24.66×
16PrayerPolitics & Society6.72×
17Made in USABusiness & Career6.70×
18President of the United StatesPolitics & Society5.18×
19Melania TrumpPolitics & Society4.93×
20Fox News ChannelMovies & TV4.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Last Man Standing (U.S. TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Last Man Standing (U.S. TV series) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.87×
Community OrientationOPEN1.28×
PatriotismCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Last Man Standing (U.S. TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Design AffinityPREMIUM0.86×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Last Man Standing (U.S. TV series) have in United States?

Last Man Standing (U.S. TV series) has an estimated audience of 1,620,316 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Last Man Standing (U.S. TV series) viewers?

47.2% of Last Man Standing (U.S. TV series) fans are female, 52.8% are male, with an average age of 48.3 years.

03

Which brands do Last Man Standing (U.S. TV series) fans like most?

Last Man Standing (U.S. TV series) fans show strongest brand affinity for Georgie & Mandy's First Marriage (57.84×), Hot Chocolate (band) (61.69×), and Beverly Hills, 90210 (36.51×) over the country average.

04

Where do Last Man Standing (U.S. TV series) fans live in United States?

Last Man Standing (U.S. TV series) fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Last Man Standing (U.S. TV series) fans also like?

Beyond Last Man Standing (U.S. TV series) itself, the audience over-indexes on Hot Chocolate (band) (61.69×), Beverly Hills, 90210 (36.51×), MacGyver (47.44×), and Frasier (49.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Last Man Standing (U.S. TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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