Last Man Standing (U.S. TV series) Audience in United States
Last Man Standing (U.S. TV series) has an estimated audience of 1,718,827 people in United States. 47.2% are female, 52.8% are male, average age 48.3. Top regions: Texas, California, Florida. Top brand affinities: Georgie & Mandy's First Marriage, Hot Chocolate (band), MacGyver, Frasier, Haiku.
The average Last Man Standing (U.S. TV series) fan in United States is 48.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Georgie & Mandy's First Marriage, Hot Chocolate (band), MacGyver, with strongest over-indexing on Georgie & Mandy's First Marriage (57.84× the country average). Demographically, the Last Man Standing (U.S. TV series) audience skews balanced with an average age of 48.3, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Last Man Standing (U.S. TV series) fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 48.3 |
| Estimated audience size | 1,718,827 |
Audience persona
The typical Last Man Standing (U.S. TV series) fan in United States is balanced, around 48.3 years old, with strong Patriotism tendencies and a notable affinity for Georgie & Mandy's First Marriage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 123,997 | 0.84× |
| California | 112,704 | 0.6× |
| Florida | 83,221 | 0.72× |
| Ohio | 70,824 | 1.34× |
| Pennsylvania | 61,946 | 1.07× |
| New York | 59,767 | 0.62× |
| Illinois | 59,182 | 1.03× |
| Michigan | 58,005 | 1.29× |
| Arizona | 46,664 | 1.33× |
| North Carolina | 45,326 | 0.88× |
| Indiana | 43,093 | 1.37× |
| Missouri | 38,917 | 1.4× |
| Georgia | 37,062 | 0.7× |
| Wisconsin | 35,910 | 1.39× |
| Tennessee | 35,655 | 1.03× |
| Virginia | 32,266 | 0.77× |
| Minnesota | 29,466 | 1.2× |
| Washington | 28,599 | 0.83× |
| Colorado | 27,904 | 1.03× |
| Alabama | 27,869 | 1.16× |
| New Jersey | 27,118 | 0.62× |
| Oklahoma | 25,756 | 1.35× |
| Kentucky | 24,751 | 1.15× |
| South Carolina | 22,282 | 0.86× |
| Massachusetts | 21,989 | 0.65× |
| Louisiana | 20,008 | 0.9× |
| Oregon | 18,874 | 0.96× |
| Iowa | 18,389 | 1.3× |
| Arkansas | 17,701 | 1.25× |
| Utah | 17,230 | 1.12× |
| Maryland | 16,895 | 0.57× |
| Kansas | 16,831 | 1.24× |
| Connecticut | 12,137 | 0.7× |
| Idaho | 12,037 | 1.4× |
| Nevada | 12,003 | 0.72× |
| Mississippi | 11,987 | 0.85× |
| Nebraska | 10,517 | 1.22× |
| New Mexico | 8,829 | 1.02× |
| West Virginia | 8,818 | 1.1× |
| Maine | 6,927 | 1.13× |
| New Hampshire | 6,828 | 1.01× |
| Montana | 6,279 | 1.32× |
| South Dakota | 5,177 | 1.3× |
| North Dakota | 4,500 | 1.27× |
| Alaska | 3,557 | 0.97× |
| Hawaii | 3,356 | 0.45× |
| Vermont | 3,275 | 1.09× |
| Wyoming | 3,181 | 1.25× |
| Delaware | 3,172 | 0.67× |
| Rhode Island | 3,157 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Georgie & Mandy's First Marriage | 57.84× | Movies & TV |
| Hot Chocolate (band) | 61.69× | Music & Radio |
| MacGyver | 47.44× | Movies & TV |
| Frasier | 49.79× | Movies & TV |
| Haiku | 138.82× | Literature |
| NCIS (franchise) | 24.66× | Movies & TV |
| Fox News Channel | 4.92× | Movies & TV |
| Dwight Yoakam | 28.62× | Music & Radio |
| Beverly Hills, 90210 | 36.51× | Movies & TV |
| Kris Kristofferson | 26.57× | Music & Radio |
| Texas Country Music Hall of Fame | 52.29× | |
| Scorpion | 30.7× | Pets & Animals |
| Prayer | 6.72× | Politics & Society |
| Made in USA | 6.7× | Business & Career |
| Touched by an Angel | 42.41× | Movies & TV |
| President of the United States | 5.18× | Politics & Society |
| Undercover Boss | 50.27× | Movies & TV |
| Sabrina, the Teenage Witch (TV series) | 24.92× | Movies & TV |
| Dolly Parton's Dixie Stampede | 36.27× | Arts & Culture |
| Faith | 6.2× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.77 |
| Community Orientation | OPEN | 1.25 |
| Tradition | CONSERVATISM | 1.2 |
| DIY Mentality | THRILL | 1.13 |
| Convenience Orientation | PREMIUM | 1.13 |
| Need for Security | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.7% |
| United Kingdom | 6.0% |
| Germany | 4.4% |
See Last Man Standing (U.S. TV series) audiences in other countries
- Last Man Standing (U.S. TV series) — Germany
- Last Man Standing (U.S. TV series) — United Kingdom
- Last Man Standing (U.S. TV series) — France
- Last Man Standing (U.S. TV series) — Italy
- Last Man Standing (U.S. TV series) — Spain
- Last Man Standing (U.S. TV series) — Brazil
- Last Man Standing (U.S. TV series) — Japan
- Last Man Standing (U.S. TV series) — South Korea
- Last Man Standing (U.S. TV series) — India
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Frequently asked questions
How many fans does Last Man Standing (U.S. TV series) have in United States?
Last Man Standing (U.S. TV series) has an estimated audience of 1,718,827 people in United States, concentrated in Texas and California.
What is the gender split and age of Last Man Standing (U.S. TV series) fans?
47.2% of Last Man Standing (U.S. TV series) fans are female, 52.8% are male, with an average age of 48.3 years.
Which brands do Last Man Standing (U.S. TV series) fans like most?
Last Man Standing (U.S. TV series) fans show strongest brand affinity for Georgie & Mandy's First Marriage (57.84×), Hot Chocolate (band) (61.69×), and MacGyver (47.44×) over the country average.
Where do Last Man Standing (U.S. TV series) fans live in United States?
Last Man Standing (U.S. TV series) fans in United States are most concentrated in Texas (reach 123,997), California (reach 112,704), and Florida (reach 83,221). These three regions account for the largest share of the active audience.
What other brands do Last Man Standing (U.S. TV series) fans also like?
Beyond Last Man Standing (U.S. TV series) itself, the audience over-indexes on Hot Chocolate (band) (61.69×), MacGyver (47.44×), Frasier (49.79×), and Haiku (138.82×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Last Man Standing (U.S. TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.