Sabrina, the Teenage Witch (TV series) Audience in United States

Sabrina, the Teenage Witch (TV series) logo

Sabrina, the Teenage Witch (TV series) has an estimated audience of 1,665,212 people in United States. 69.9% are female, 30.1% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Diane Keaton, Charmed, Beetlejuice, Wattpad, Dylan O'Brien.

The average Sabrina, the Teenage Witch (TV series) fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diane Keaton, Charmed, Beetlejuice, with strongest over-indexing on Diane Keaton (17.17× the country average). Demographically, the Sabrina, the Teenage Witch (TV series) audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Sabrina, the Teenage Witch (TV series) fans

Demographic split for Sabrina, the Teenage Witch (TV series) audience in United States
MetricValue
Female69.9%
Male30.1%
Average age41.6
Estimated audience size1,665,212

Audience persona

The typical Sabrina, the Teenage Witch (TV series) fan in United States is more female, around 41.6 years old, with strong Mindfulness tendencies and a notable affinity for Diane Keaton.

Top regions in United States

Top regions ranked by reach for Sabrina, the Teenage Witch (TV series) in United States
RegionReachAffinity
California198,4301.08×
Texas144,3261.01×
Florida102,8950.91×
New York92,894
Pennsylvania59,2521.06×
Ohio57,2351.12×
Illinois57,2341.03×
North Carolina51,1291.02×
Georgia50,3540.98×
Michigan47,2921.09×
Arizona40,6621.2×
New Jersey38,1180.9×
Tennessee37,6641.13×
Virginia37,5540.93×
Washington35,9611.08×
Massachusetts35,5251.08×
Indiana33,4171.1×
Maryland31,1691.09×
Missouri30,5231.14×
Alabama25,7101.11×
Wisconsin25,109
Colorado24,8780.95×
Kentucky23,9921.15×
South Carolina23,4000.93×
Oregon22,6431.19×
Oklahoma22,0241.19×
Minnesota21,1060.88×
Louisiana19,8550.92×
Utah17,6171.18×
Connecticut16,713
Nevada16,162
Arkansas14,1111.03×
Kansas12,8710.98×
Iowa12,8560.94×
Mississippi11,5320.84×
Idaho9,0031.08×
New Mexico8,8251.06×
West Virginia8,7461.13×
Nebraska7,1300.85×
New Hampshire6,6531.01×
Maine6,5501.1×
Rhode Island5,4861.03×
Hawaii4,7220.66×
Montana4,1460.9×
Alaska3,7901.06×
Washington, District of Columbia3,7590.75×
Delaware3,7410.81×
South Dakota3,1160.81×
North Dakota2,6650.78×
Vermont2,6650.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sabrina, the Teenage Witch (TV series) audience
BrandAffinityCategory
Diane Keaton17.17×Movies & TV
Charmed40.92×Movies & TV
Beetlejuice7.33×Movies & TV
Wattpad15.6×Internet & Social Media
Dylan O'Brien15.39×Movies & TV
MacGyver30.33×Movies & TV
Military press25.9×Sports
Mad Men20.27×Movies & TV
Horoscope10.61×Health
Eyes Wide Shut18.62×Movies & TV
Kris Kristofferson20.94×Music & Radio
Olivia Munn15.35×Movies & TV
Tim Burton16.51×Movies & TV
Emma Stone10.54×Movies & TV
Charlie Hunnam10.8×Movies & TV
Heather Graham21.48×Literature
Christopher Walken16.47×Movies & TV
Beverly Hills, 9021025.8×Movies & TV
Last Man Standing (U.S. TV series)23.01×Movies & TV
Kia Sportage19.11×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sabrina, the Teenage Witch (TV series) audience
TraitClusterScore
MindfulnessBALANCE1.83
ExtroversionTHRILL1.69
LGBTQ+ IdentityOPEN1.6
TraditionCONSERVATISM1.57
Luxury OrientationPREMIUM1.53
Risk AppetiteTHRILL1.49

Worldwide distribution

Worldwide audience distribution share by country for Sabrina, the Teenage Witch (TV series)
CountryShare
United States55.5%
United Kingdom11.2%
Germany4.9%

See Sabrina, the Teenage Witch (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Sabrina, the Teenage Witch (TV series) have in United States?

Sabrina, the Teenage Witch (TV series) has an estimated audience of 1,665,212 people in United States, concentrated in California and Texas.

What is the gender split and age of Sabrina, the Teenage Witch (TV series) fans?

69.9% of Sabrina, the Teenage Witch (TV series) fans are female, 30.1% are male, with an average age of 41.6 years.

Which brands do Sabrina, the Teenage Witch (TV series) fans like most?

Sabrina, the Teenage Witch (TV series) fans show strongest brand affinity for Diane Keaton (17.17×), Charmed (40.92×), and Beetlejuice (7.33×) over the country average.

Where do Sabrina, the Teenage Witch (TV series) fans live in United States?

Sabrina, the Teenage Witch (TV series) fans in United States are most concentrated in California (reach 198,430), Texas (reach 144,326), and Florida (reach 102,895). These three regions account for the largest share of the active audience.

What other brands do Sabrina, the Teenage Witch (TV series) fans also like?

Beyond Sabrina, the Teenage Witch (TV series) itself, the audience over-indexes on Charmed (40.92×), Beetlejuice (7.33×), Wattpad (15.6×), and Dylan O'Brien (15.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sabrina, the Teenage Witch (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.