Scorpion Audience in United States

Scorpion logo

Scorpion has an estimated audience of 1,532,760 people in United States. 40.4% are female, 59.6% are male, average age 39.6. Top regions: Texas, California, Florida. Top brand affinities: Staycation, Hibachi, Nationality, Combat sport, Minnesota.

The average Scorpion fan in United States is 39.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Staycation, Hibachi, Nationality, with strongest over-indexing on Staycation (12.57× the country average). Demographically, the Scorpion audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Scorpion fans

Demographic split for Scorpion audience in United States
MetricValue
Female40.4%
Male59.6%
Average age39.6
Estimated audience size1,532,760

Audience persona

The typical Scorpion fan in United States is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Scorpion in United States
RegionReachAffinity
Texas176,8041.34×
California174,4611.04×
Florida95,4780.92×
New York70,0940.82×
Arizona59,5481.9×
Illinois49,9590.98×
Pennsylvania47,3510.92×
Georgia46,0880.98×
Ohio44,8610.95×
North Carolina43,0680.93×
Michigan38,9260.97×
Washington34,1611.11×
Virginia31,9510.86×
New Jersey30,6790.79×
Tennessee30,6761×
Indiana29,3421.05×
Massachusetts26,8590.89×
Missouri26,1071.06×
Colorado24,5201.01×
Oklahoma24,2221.42×
Nevada22,9621.55×
Wisconsin22,2370.96×
South Carolina21,7590.94×
Maryland20,9450.79×
Alabama20,4220.95×
Minnesota20,2940.92×
Oregon20,1851.15×
Kentucky18,9800.99×
Louisiana18,5200.94×
Utah17,6861.29×
Arkansas13,7191.09×
Connecticut13,4860.88×
Kansas12,9061.07×
Iowa12,3980.98×
New Mexico10,8241.41×
Mississippi10,5960.84×
Idaho8,7011.13×
Nebraska7,5070.98×
West Virginia6,4280.9×
Hawaii5,6500.86×
New Hampshire5,2380.87×
Maine4,6080.84×
Montana4,1140.97×
Rhode Island3,9320.81×
Alaska3,3121.01×
Delaware3,0760.73×
South Dakota3,0620.86×
North Dakota3,0240.96×
Washington, District of Columbia2,7500.6×
Wyoming2,3681.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scorpion audience
BrandAffinityCategory
Staycation12.57×Home & Garden
Hibachi16.58×Food & Beverages
Nationality3.67×Politics & Society
Combat sport2.27×Sports
Minnesota2.45×Travel & Leisure
Jaws7.19×Movies & TV
Urban Outfitters2.15×Shopping
Jesse Plemons3.98×Movies & TV
Home staging5.92×Home & Garden
Loincloth22.68×Fashion & Accessoires
Nebraska Cornhuskers football3.03×Sports
Bank account1.99×Business & Career
Suhr Guitars14.87×Music & Radio
Natural rubber1.54×Cars & Mobility
Google Photos1.69×Technology & Electronics
Racing1.54×Cars & Mobility
Personalised Gifts2.29×Home & Garden
Charlamagne Tha God4.87×Movies & TV
Hog Hunting1.69×Sports
Glossier2.51×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scorpion audience
TraitClusterScore
PatriotismCONSERVATISM1.68
Early Adopter MentalityPOWER1.61
Risk AppetiteTHRILL1.35
ExtroversionTHRILL1.33
Pet OwnershipJOY1.28
DIY MentalityTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Scorpion
CountryShare
United States26.9%
Mexico8.0%
Brazil5.5%

See Scorpion audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Scorpion have in United States?

Scorpion has an estimated audience of 1,532,760 people in United States, concentrated in Texas and California.

What is the gender split and age of Scorpion fans?

40.4% of Scorpion fans are female, 59.6% are male, with an average age of 39.6 years.

Which brands do Scorpion fans like most?

Scorpion fans show strongest brand affinity for Staycation (12.57×), Hibachi (16.58×), and Nationality (3.67×) over the country average.

Where do Scorpion fans live in United States?

Scorpion fans in United States are most concentrated in Texas (reach 176,804), California (reach 174,461), and Florida (reach 95,478). These three regions account for the largest share of the active audience.

What other brands do Scorpion fans also like?

Beyond Scorpion itself, the audience over-indexes on Hibachi (16.58×), Nationality (3.67×), Combat sport (2.27×), and Minnesota (2.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scorpion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.