Rascasse Audience Intelligence

Prayer Audience in United States

A data profile of the people who buy, follow and care about Prayer in United States — modelled from more than twelve digital signal sources. Prayer has an estimated audience of 30,557,690 people in United States.

#625among Topic in United States#47in Politics & Society

The average Prayer fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Drudge Report, Politico, with strongest over-indexing on Google Maps (5.47× the country average).

Demographically, the Prayer audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Prayer fan in United States is more female, around 42.5 years old, with strong Spirituality tendencies and a notable affinity for Google Maps.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prayer profile in United States.

Audience size
30.6M
in United States
Gender
69.0%♀
31.0% male
Age
42.5
average years
Country rank
#901
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Prayer fans

69.0% are female, 31.0% are male, average age 42.5.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Prayer audience in United States
MetricValue
Female69.0%
Male31.0%
Average age42.5
Estimated audience size30,557,690
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Prayer audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3917%
40-4923%
50+29%
Fig. 04

Worldwide distribution

31.4%

of the worldwide Prayer audience comes from United States.

Worldwide audience distribution share by country for Prayer
CountryShare
United States31.4%
Brazil4.7%
Indonesia3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prayer audience in United States is strongest.

Fig. 05

Top regions by affinity

Prayer fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~700K1.85×
02Mississippi~400K1.69×
03Montana~100K1.59×
04New Mexico~200K1.50×
05Alabama~600K1.42×
06Georgia~1M1.28×
07Texas~3.5M1.25×
08South Carolina~600K1.24×
09Arkansas~300K1.16×
10Kentucky~400K1.14×
11North Carolina~1M1.12×
12Tennessee~700K1.12×
13Maryland~600K1.12×
14Florida~2M1.07×
15Oklahoma~400K1.07×
16Hawaii~100K1.07×
17California~3.5M1.06×
18Delaware~90K1.05×
19Indiana~600K1.04×
20Ohio~1M1.03×
21Missouri~500K1.02×
22Illinois~1M1.01×
23Michigan~800K1.01×
24West Virginia~100K0.99×
25Virginia~700K0.98×
26Arizona~600K0.97×
27Pennsylvania~1M0.95×
28New Jersey~700K0.94×
29New York~1.5M0.93×
30Kansas~200K0.93×
31North Dakota~60K0.92×
32Nebraska~100K0.91×
33South Dakota~60K0.91×
34Wisconsin~400K0.90×
35Connecticut~300K0.90×
36Alaska~60K0.90×
37Iowa~200K0.89×
38Minnesota~400K0.88×
39Nevada~300K0.88×
40Idaho~100K0.82×
41Washington, District of Columbia~80K0.82×
42Wyoming~40K0.78×
43Colorado~400K0.77×
44Rhode Island~70K0.77×
45Washington~500K0.76×
46Utah~200K0.75×
47Massachusetts~400K0.73×
48Oregon~200K0.70×
49Maine~70K0.65×
50New Hampshire~80K0.64×
Fig. 06

Affinity by region

Affinity by region — Prayer, United States
0.64×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prayer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prayer audience
#·InterestCategoryAffinity×
01RonaldinhoSports6.72×
02PopsicleFood & Beverages6.72×
03Google MapsInternet & Social Media5.47×
04PoliticoPolitics & Society4.71×
05Drudge ReportSports4.34×
06SolitaireGames3.58×
07New TestamentPolitics & Society3.48×
08Demi MooreMovies & TV3.12×
09New York PostNews2.67×
10Catholic ChurchPolitics & Society2.25×
11High schoolBusiness & Career2.03×
12BiblePolitics & Society2.01×
13Diane KeatonMovies & TV1.99×
14Fox News ChannelMovies & TV1.94×
15GeneticsKids & Family1.93×
16Real propertyHome & Garden1.85×
17Scooby-DooMovies & TV1.78×
18DentistryBusiness & Career1.76×
19NostalgiaHome & Garden1.75×
20Subscription business modelShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prayer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prayer audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.78×
PatriotismCONSERVATISM1.65×
MindfulnessBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prayer audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
Luxury OrientationPREMIUM0.94×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Prayer have in United States?

Prayer has an estimated audience of 30,557,690 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Prayer fans?

69.0% of Prayer fans are female, 31.0% are male, with an average age of 42.5 years.

03

Which brands do Prayer fans like most?

Prayer fans show strongest brand affinity for Google Maps (5.47×), Drudge Report (4.34×), and Politico (4.71×) over the country average.

04

Where do Prayer fans live in United States?

Prayer fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Prayer fans also like?

Beyond Prayer itself, the audience over-indexes on Drudge Report (4.34×), Politico (4.71×), Solitaire (3.58×), and Fox News Channel (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Prayer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Prayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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