Prayer Audience in United States

Prayer has an estimated audience of 30,557,690 people in United States. 69.0% are female, 31.0% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Diabetes mellitus awareness, Singer-songwriter, Autism Awareness, Microblogging.

The average Prayer fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Diabetes mellitus awareness, Singer-songwriter, with strongest over-indexing on Google Maps (4.64× the country average). Demographically, the Prayer audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Prayer fans

Demographic split for Prayer audience in United States
MetricValue
Female69.0%
Male31.0%
Average age42.5
Estimated audience size30,557,690

Audience persona

The typical Prayer fan in United States is more female, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Prayer in United States
RegionReachAffinity
California3,647,1861.09×
Texas3,549,7041.35×
Florida2,389,0351.15×
New York1,683,6840.99×
Georgia1,273,3361.35×
Illinois1,104,1111.08×
North Carolina1,082,0701.18×
Pennsylvania1,008,4760.98×
Ohio996,5631.06×
Michigan838,2601.05×
Virginia767,6701.03×
New Jersey761,9680.98×
Louisiana752,0161.91×
Tennessee727,2471.19×
Arizona618,8030.99×
Alabama612,5081.43×
Maryland602,6421.15×
South Carolina599,3241.3×
Indiana593,6721.06×
Missouri506,2811.03×
Washington486,4370.79×
Massachusetts449,8330.75×
Mississippi433,8341.72×
Kentucky409,9081.07×
Wisconsin392,6750.85×
Colorado386,3070.8×
Minnesota378,1770.86×
Oklahoma376,9161.11×
Arkansas291,4881.16×
Connecticut283,6810.93×
Nevada266,0640.9×
Oregon246,0280.7×
New Mexico221,0301.44×
Kansas221,0030.92×
Iowa217,7260.86×
Utah209,1150.76×
Hawaii140,7131.07×
West Virginia137,2410.96×
Nebraska132,1000.86×
Idaho123,1220.8×
Delaware92,5321.1×
Washington, District of Columbia77,4170.84×
New Hampshire72,1640.6×
Montana71,0840.84×
Rhode Island70,7600.73×
Maine65,9310.6×
South Dakota58,0160.82×
North Dakota52,9660.84×
Alaska52,5600.8×
Wyoming30,1900.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prayer audience
BrandAffinityCategory
Google Maps4.64×Internet & Social Media
Diabetes mellitus awareness6.49×Health
Singer-songwriter2.94×Music & Radio
Autism Awareness6.72×Health
Microblogging5.88×Technology & Electronics
MSN2.58×News
Drudge Report4.44×Sports
Diane Keaton3.57×Movies & TV
Income tax6.57×Business & Career
Indeed.com2×Business & Career
Dollar General1.84×Shopping
Capital One1.84×Business & Career
Scooby-Doo2.45×Movies & TV
Politico4.18×Politics & Society
Google News2.63×News
Texas Roadhouse1.75×Food & Beverages
Sam Elliott4.11×Movies & TV
Staples (Canada)2.2×Business & Career
Dentistry2.23×Business & Career
Beetlejuice1.94×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prayer audience
TraitClusterScore
MindfulnessBALANCE1.3
SpiritualityBALANCE1.28
Healthy LifestyleBALANCE1.04
ExtroversionTHRILL1.03
CreativityOPEN0.99
Community OrientationOPEN0.98

Worldwide distribution

Worldwide audience distribution share by country for Prayer
CountryShare
United States31.4%
Brazil4.7%
Indonesia3.8%

See Prayer audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Prayer have in United States?

Prayer has an estimated audience of 30,557,690 people in United States, concentrated in California and Texas.

What is the gender split and age of Prayer fans?

69.0% of Prayer fans are female, 31.0% are male, with an average age of 42.5 years.

Which brands do Prayer fans like most?

Prayer fans show strongest brand affinity for Google Maps (4.64×), Diabetes mellitus awareness (6.49×), and Singer-songwriter (2.94×) over the country average.

Where do Prayer fans live in United States?

Prayer fans in United States are most concentrated in California (reach 3,647,186), Texas (reach 3,549,704), and Florida (reach 2,389,035). These three regions account for the largest share of the active audience.

What other brands do Prayer fans also like?

Beyond Prayer itself, the audience over-indexes on Diabetes mellitus awareness (6.49×), Singer-songwriter (2.94×), Autism Awareness (6.72×), and Microblogging (5.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.