Prayer Audience in Germany
Prayer has an estimated audience of 1,004,390 people in Germany. 60.2% are female, 39.8% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Petition, Kitchen garden, Dailymotion, Real property.
The average Prayer fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Petition, Kitchen garden, with strongest over-indexing on Western Union (12.11× the country average). Demographically, the Prayer audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Prayer fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 39.7 |
| Estimated audience size | 1,004,390 |
Audience persona
The typical Prayer fan in Germany is more female, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 291,207 | 1.33× |
| Bayern | 265,532 | 1.64× |
| Baden-Württemberg | 234,341 | 1.71× |
| Niedersachsen | 97,551 | 1× |
| Hessen | 78,043 | 1.02× |
| Rheinland-Pfalz | 60,332 | 1.2× |
| Sachsen | 36,965 | 0.75× |
| Berlin | 32,269 | 0.72× |
| Schleswig-Holstein | 26,242 | 0.73× |
| Brandenburg | 21,990 | 0.71× |
| Thüringen | 21,669 | 0.85× |
| Hamburg | 19,645 | 0.87× |
| Saarland | 17,148 | 1.39× |
| Sachsen-Anhalt | 16,858 | 0.65× |
| Mecklenburg-Vorpommern | 12,307 | 0.64× |
| Bremen | 6,933 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 12.11× | Business & Career |
| Petition | 10.89× | Politics & Society |
| Kitchen garden | 16.81× | Home & Garden |
| Dailymotion | 8.17× | Movies & TV |
| Real property | 5.29× | Home & Garden |
| Pets | 1.77× | Pets & Animals |
| Che Guevara | 9.05× | Politics & Society |
| Tagesschau | 1.79× | Movies & TV |
| VIER PFOTEN | 4.55× | Pets & Animals |
| Nazareth | 13.2× | Travel & Leisure |
| Netto Marken-Discount | 1.87× | Shopping |
| Joseph Haydn | 16.51× | Music & Radio |
| Fur clothing | 12.9× | Fashion & Accessoires |
| General practitioner | 8.74× | Health |
| Automobiles | 1.66× | Cars & Mobility |
| Do it yourself (DIY) | 1.61× | Home & Garden |
| Freedom Party of Austria | 9.92× | Politics & Society |
| Grammarly | 16.51× | Business & Career |
| University | 2.79× | Business & Career |
| Religion | 2.06× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.7 |
| Spirituality | BALANCE | 1.78 |
| Indulgence | JOY | 1.7 |
| LGBTQ+ Identity | OPEN | 1.63 |
| Pet Ownership | JOY | 1.47 |
| Sustainability | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.4% |
| Brazil | 4.7% |
| Indonesia | 3.8% |
See Prayer audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Prayer have in Germany?
Prayer has an estimated audience of 1,004,390 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Prayer fans?
60.2% of Prayer fans are female, 39.8% are male, with an average age of 39.7 years.
Which brands do Prayer fans like most?
Prayer fans show strongest brand affinity for Western Union (12.11×), Petition (10.89×), and Kitchen garden (16.81×) over the country average.
Where do Prayer fans live in Germany?
Prayer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 291,207), Bayern (reach 265,532), and Baden-Württemberg (reach 234,341). These three regions account for the largest share of the active audience.
What other brands do Prayer fans also like?
Beyond Prayer itself, the audience over-indexes on Petition (10.89×), Kitchen garden (16.81×), Dailymotion (8.17×), and Real property (5.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Prayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.