New Testament Audience in Germany
New Testament has an estimated audience of 543,193 people in Germany. 51.6% are female, 48.4% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The gospel, Apocalypticism, Nazareth, Worship, Eisregen.
The average New Testament fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The gospel, Apocalypticism, Nazareth, with strongest over-indexing on The gospel (83.35× the country average). Demographically, the New Testament audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of New Testament fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 41.9 |
| Estimated audience size | 543,193 |
Audience persona
The typical New Testament fan in Germany is balanced, around 41.9 years old, with strong Mindfulness tendencies and a notable affinity for The gospel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,862 | 1.08× |
| Bayern | 116,316 | 1.33× |
| Baden-Württemberg | 106,077 | 1.43× |
| Hessen | 50,729 | 1.23× |
| Niedersachsen | 49,288 | 0.93× |
| Berlin | 29,462 | 1.21× |
| Rheinland-Pfalz | 25,463 | 0.94× |
| Sachsen | 22,815 | 0.86× |
| Schleswig-Holstein | 16,818 | 0.86× |
| Brandenburg | 14,956 | 0.89× |
| Hamburg | 13,963 | 1.14× |
| Thüringen | 11,122 | 0.8× |
| Sachsen-Anhalt | 10,670 | 0.76× |
| Mecklenburg-Vorpommern | 7,265 | 0.7× |
| Saarland | 6,425 | 0.96× |
| Bremen | 4,063 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The gospel | 83.35× | Movies & TV |
| Apocalypticism | 62.42× | Politics & Society |
| Nazareth | 35.13× | Travel & Leisure |
| Worship | 21.27× | Politics & Society |
| Eisregen | 15.6× | Music & Radio |
| Wikipedia | 5× | Internet & Social Media |
| Natural World | 4.61× | Fashion & Accessoires |
| Evangelism | 38.88× | Politics & Society |
| Christian denominations | 24.89× | Politics & Society |
| Early Christianity | 36.32× | Politics & Society |
| Thomas the Apostle | 19.71× | Politics & Society |
| Messiah | 35.79× | Politics & Society |
| Theology | 19.88× | Politics & Society |
| Jesus | 7.42× | Politics & Society |
| Methodism | 21.16× | Politics & Society |
| Land of Israel | 24.42× | Politics & Society |
| Liturgy | 71.81× | Politics & Society |
| Pope Francis | 12.12× | Politics & Society |
| Tagesschau | 2.6× | Movies & TV |
| Protestantism | 17.3× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.6 |
| Spirituality | BALANCE | 2.27 |
| Urban Lifestyle | OPEN | 1.58 |
| Need for Security | CONSERVATISM | 1.47 |
| Pet Ownership | JOY | 1.45 |
| Tradition | CONSERVATISM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| Brazil | 11.9% |
| Italy | 6.3% |
See New Testament audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does New Testament have in Germany?
New Testament has an estimated audience of 543,193 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New Testament fans?
51.6% of New Testament fans are female, 48.4% are male, with an average age of 41.9 years.
Which brands do New Testament fans like most?
New Testament fans show strongest brand affinity for The gospel (83.35×), Apocalypticism (62.42×), and Nazareth (35.13×) over the country average.
Where do New Testament fans live in Germany?
New Testament fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,862), Bayern (reach 116,316), and Baden-Württemberg (reach 106,077). These three regions account for the largest share of the active audience.
What other brands do New Testament fans also like?
Beyond New Testament itself, the audience over-indexes on Apocalypticism (62.42×), Nazareth (35.13×), Worship (21.27×), and Eisregen (15.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Testament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.