Rascasse Audience Intelligence

Theology Audience in Germany

A data profile of the people who buy, follow and care about Theology in Germany — modelled from more than twelve digital signal sources. Theology has an estimated audience of 484,899 people in Germany.

#236among Field of study in Germany#4756among Topic in Germany#573in Politics & Society

The average Theology fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Martin Luther, New Testament, Pierre Franckh, with strongest over-indexing on Martin Luther (19.98× the country average).

Demographically, the Theology audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Theology fan in Germany is more female, around 39.9 years old, with strong Mindfulness tendencies and a notable affinity for Martin Luther.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Theology profile in Germany.

Audience size
485K
in Germany
Gender
57.4%♀
42.6% male
Age
39.9
average years
Country rank
#12049
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Theology fans

57.4% are female, 42.6% are male, average age 39.9.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Theology audience in Germany
MetricValue
Female57.4%
Male42.6%
Average age39.9
Estimated audience size484,899
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Theology audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3921%
40-4924%
50+19%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Theology audience comes from Germany.

Worldwide audience distribution share by country for Theology
CountryShare
United States28.5%
Brazil11.4%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Theology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Theology fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~80K1.15×
02Hamburg~10K1.14×
03Hessen~40K1.07×
04Bremen~4K1.06×
05Niedersachsen~50K1.05×
06Berlin~20K1.03×
07Nordrhein-Westfalen~100K1.02×
08Sachsen~20K1.01×
09Thüringen~10K1.01×
10Rheinland-Pfalz~20K0.99×
11Schleswig-Holstein~20K0.98×
12Sachsen-Anhalt~10K0.96×
13Mecklenburg-Vorpommern~9K0.95×
14Bayern~70K0.91×
15Brandenburg~10K0.91×
16Saarland~5K0.89×
Fig. 06

Affinity by region

Affinity by region — Theology, Germany
0.89×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Theology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Theology audience
#·InterestCategoryAffinity×
01Pierre FranckhMovies & TV27.13×
02Spiritual giftPolitics & Society25.50×
03Martin LutherPolitics & Society19.98×
04New TestamentPolitics & Society19.88×
05BethlehemTravel & Leisure15.51×
06Islamic bankingBusiness & Career8.33×
07Karl MarxLiterature7.89×
08JerusalemTravel & Leisure7.00×
09FirefoxInternet & Social Media6.14×
10Vatican CityTravel & Leisure5.89×
11Non-alcoholic beverageFood & Beverages5.41×
12Robert RedfordMovies & TV3.54×
13SatireLiterature3.13×
14ReligionBusiness & Career2.79×
15FocusNews2.45×
16TagesschauMovies & TV2.07×
17RedditInternet & Social Media2.01×
18Online newspaperNews2.00×
19Netto Marken-DiscountShopping1.82×
20Müller (company)Food & Beverages1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Theology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Theology audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE7.41×
SpiritualityBALANCE3.28×
TraditionCONSERVATISM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Theology audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Sports ActivityPOWER0.74×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Theology have in Germany?

Theology has an estimated audience of 484,899 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Theology fans?

57.4% of Theology fans are female, 42.6% are male, with an average age of 39.9 years.

03

Which brands do Theology fans like most?

Theology fans show strongest brand affinity for Martin Luther (19.98×), New Testament (19.88×), and Pierre Franckh (27.13×) over the country average.

04

Where do Theology fans live in Germany?

Theology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~80K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Theology fans also like?

Beyond Theology itself, the audience over-indexes on New Testament (19.88×), Pierre Franckh (27.13×), Tagesschau (2.07×), and Spiritual gift (25.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Theology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Theology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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