Theology Audience in Germany
Theology has an estimated audience of 484,899 people in Germany. 57.4% are female, 42.6% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Peggy Guggenheim, Pillow, Este, Veneto, Unique Gifts, Christmas Gift.
The average Theology fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Peggy Guggenheim, Pillow, Este, Veneto, with strongest over-indexing on Peggy Guggenheim (17.51× the country average). Demographically, the Theology audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Theology fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 39.9 |
| Estimated audience size | 484,899 |
Audience persona
The typical Theology fan in Germany is more female, around 39.9 years old, with strong Mindfulness tendencies and a notable affinity for Peggy Guggenheim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 110,041 | 1.04× |
| Baden-Württemberg | 78,505 | 1.19× |
| Bayern | 69,771 | 0.9× |
| Niedersachsen | 49,514 | 1.05× |
| Hessen | 38,944 | 1.05× |
| Sachsen | 24,439 | 1.03× |
| Rheinland-Pfalz | 24,088 | 0.99× |
| Berlin | 22,100 | 1.02× |
| Schleswig-Holstein | 16,893 | 0.97× |
| Hamburg | 13,200 | 1.2× |
| Brandenburg | 13,137 | 0.87× |
| Thüringen | 12,478 | 1.01× |
| Sachsen-Anhalt | 11,805 | 0.94× |
| Mecklenburg-Vorpommern | 8,392 | 0.91× |
| Saarland | 4,780 | 0.8× |
| Bremen | 4,273 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peggy Guggenheim | 17.51× | Arts & Culture |
| Pillow | 2.4× | Home & Garden |
| Este, Veneto | 3.54× | Travel & Leisure |
| Unique Gifts | 1.55× | Shopping |
| Christmas Gift | 1.89× | Kids & Family |
| Nationality | 3.11× | Politics & Society |
| Therme Erding | 4.28× | Travel & Leisure |
| Buying a House | 5.03× | Home & Garden |
| Corona (band) | 1.99× | Music & Radio |
| Solo climbing | 3.1× | Sports |
| Medieval fantasy | 8.18× | Literature |
| Buying and Selling Real Estate | 5.14× | Home & Garden |
| 3D printing | 1.51× | Technology & Electronics |
| Esra Erol | 3.88× | Movies & TV |
| Samanyolu Haber | 3.03× | Movies & TV |
| Natural rubber | 1.52× | Cars & Mobility |
| Curcuma | 2.99× | Food & Beverages |
| Weimar Republic | 3.13× | Politics & Society |
| Eco Friendly Living | 2.17× | Home & Garden |
| Parma | 3.21× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 5.18 |
| Spirituality | BALANCE | 2.66 |
| Convenience Orientation | PREMIUM | 1.53 |
| Tradition | CONSERVATISM | 1.52 |
| Family Orientation | CONSERVATISM | 1.32 |
| Pet Ownership | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| Brazil | 11.4% |
| Italy | 7.9% |
See Theology audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Theology have in Germany?
Theology has an estimated audience of 484,899 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Theology fans?
57.4% of Theology fans are female, 42.6% are male, with an average age of 39.9 years.
Which brands do Theology fans like most?
Theology fans show strongest brand affinity for Peggy Guggenheim (17.51×), Pillow (2.4×), and Este, Veneto (3.54×) over the country average.
Where do Theology fans live in Germany?
Theology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 110,041), Baden-Württemberg (reach 78,505), and Bayern (reach 69,771). These three regions account for the largest share of the active audience.
What other brands do Theology fans also like?
Beyond Theology itself, the audience over-indexes on Pillow (2.4×), Este, Veneto (3.54×), Unique Gifts (1.55×), and Christmas Gift (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Theology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.