A data profile of the people who buy, follow and care about Theology in Brazil — modelled from more than twelve digital signal sources. Theology has an estimated audience of 4,914,804 people in Brazil.
Theology has an estimated audience of 4,914,804 people in Brazil. 68.0% are female, 32.0% are male, average age 40.3. Top brand affinities: Seleção Brasileira, Instagram, Rock music, Religion, Country music.
Top brand affinities include Seleção Brasileira, Instagram, Rock music, with strongest over-indexing on Seleção Brasileira (1.57× the country average).
Demographically, the Theology audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Theology fan in Brazil is more female, around 40.3 years old, with strong Tradition tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Theology profile in Brazil.
68.0% are female, 32.0% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 40.3 |
| Estimated audience size | 4,914,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Theology audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.5% |
| Brazil | 11.4% |
| Italy | 7.9% |
The strongest cross-interests of the Theology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toy Story (franchise) | Movies & TV | 5.52× | ||
| 02 | Elizabeth Olsen | Movies & TV | 5.52× | ||
| 03 | Transformers (toy line) | Kids & Family | 5.52× | ||
| 04 | Borussia Dortmund | Sports | 4.60× | ||
| 05 | Rick and Morty | Movies & TV | 4.12× | ||
| 06 | Spanish language | Politics & Society | 2.74× | ||
| 07 | Tradition | Politics & Society | 2.26× | ||
| 08 | Religion | Business & Career | 2.10× | ||
| 09 | Michael Jackson | Music & Radio | 2.02× | ||
| 10 | Rock music | Music & Radio | 2.01× | ||
| 11 | Pop music | Music & Radio | 1.89× | ||
| 12 | Country music | Music & Radio | 1.87× | ||
| 13 | Internet & Social Media | 1.85× | |||
| 14 | Soul music | Music & Radio | 1.78× | ||
| 15 | Hip hop music | Music & Radio | 1.78× | ||
| 16 | Medicine | Business & Career | 1.76× | ||
| 17 | Jazz music | Music & Radio | 1.65× | ||
| 18 | Action movies | Movies & TV | 1.65× | ||
| 19 | Seleção Brasileira | Sports | 1.57× | ||
| 20 | Shopping malls | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.26× | |
| Spirituality | BALANCE | 1.90× | |
| Individualism | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.50× | |
| Luxury Orientation | PREMIUM | 0.61× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Theology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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