Rascasse Audience Intelligence

Theology Audience in United States

A data profile of the people who buy, follow and care about Theology in United States — modelled from more than twelve digital signal sources. Theology has an estimated audience of 12,326,471 people in United States.

#109among Field of study in United States#1919among Topic in United States#175in Politics & Society

The average Theology fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include New Testament, Drudge Report, Catholic Church, with strongest over-indexing on New Testament (5.88× the country average).

Demographically, the Theology audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Theology fan in United States is more female, around 44.2 years old, with strong Spirituality tendencies and a notable affinity for New Testament.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Theology profile in United States.

Audience size
12.3M
in United States
Gender
64.5%♀
35.5% male
Age
44.2
average years
Country rank
#2894
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Theology fans

64.5% are female, 35.5% are male, average age 44.2.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Theology audience in United States
MetricValue
Female64.5%
Male35.5%
Average age44.2
Estimated audience size12,326,471
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Theology audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3917%
40-4924%
50+34%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Theology audience comes from United States.

Worldwide audience distribution share by country for Theology
CountryShare
United States28.5%
Brazil11.4%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Theology audience in United States is strongest.

Fig. 05

Top regions by affinity

Theology fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K1.18×
02Louisiana~200K1.17×
03California~1.5M1.14×
04Mississippi~100K1.14×
05Arkansas~100K1.14×
06Indiana~300K1.13×
07Alabama~200K1.13×
08Virginia~300K1.11×
09Tennessee~300K1.11×
10Texas~1M1.10×
11Georgia~400K1.09×
12Hawaii~60K1.09×
13North Carolina~400K1.08×
14Washington~300K1.06×
15Kentucky~200K1.06×
16Alaska~30K1.05×
17Maryland~200K1.04×
18Kansas~100K1.04×
19Arizona~300K1.02×
20Pennsylvania~400K1.01×
21Missouri~200K1.01×
22Idaho~60K1.01×
23West Virginia~60K1.01×
24Oregon~100K1.00×
25Florida~800K0.99×
26Illinois~400K0.99×
27South Carolina~200K0.99×
28Minnesota~200K0.99×
29Connecticut~100K0.98×
30Ohio~400K0.97×
31Michigan~300K0.97×
32Iowa~100K0.97×
33Nebraska~60K0.97×
34Washington, District of Columbia~40K0.97×
35South Dakota~30K0.97×
36Rhode Island~40K0.96×
37Massachusetts~200K0.95×
38New York~600K0.94×
39New Jersey~300K0.94×
40Montana~30K0.93×
41Delaware~30K0.92×
42North Dakota~20K0.92×
43New Mexico~60K0.91×
44Nevada~100K0.90×
45Utah~100K0.90×
46Maine~40K0.90×
47Vermont~20K0.90×
48Colorado~200K0.88×
49Wisconsin~200K0.87×
50New Hampshire~40K0.87×
Fig. 06

Affinity by region

Affinity by region — Theology, United States
0.87×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Theology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Theology audience
#·InterestCategoryAffinity×
01Old TestamentPolitics & Society6.17×
02New TestamentPolitics & Society5.88×
03Drudge ReportSports4.45×
04Public administrationBusiness & Career3.78×
05Web serverTechnology & Electronics3.56×
06Catholic ChurchPolitics & Society2.91×
07Non-alcoholic beverageFood & Beverages2.90×
08New York PostNews2.67×
09GeneticsKids & Family2.29×
10Detroit TigersSports2.26×
11TraditionPolitics & Society2.15×
12BiblePolitics & Society1.91×
13PharmacyBusiness & Career1.85×
14Fox News ChannelMovies & TV1.80×
15NostalgiaHome & Garden1.80×
16RadioTechnology & Electronics1.78×
17Nonprofit organizationPolitics & Society1.61×
18ReligionBusiness & Career1.59×
19JesusPolitics & Society1.53×
20Dollar GeneralShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Theology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Theology audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.28×
PatriotismCONSERVATISM2.10×
Community OrientationOPEN1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Theology audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.75×
Early Adopter MentalityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Theology have in United States?

Theology has an estimated audience of 12,326,471 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Theology fans?

64.5% of Theology fans are female, 35.5% are male, with an average age of 44.2 years.

03

Which brands do Theology fans like most?

Theology fans show strongest brand affinity for New Testament (5.88×), Drudge Report (4.45×), and Catholic Church (2.91×) over the country average.

04

Where do Theology fans live in United States?

Theology fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Theology fans also like?

Beyond Theology itself, the audience over-indexes on Drudge Report (4.45×), Catholic Church (2.91×), Genetics (2.29×), and Tradition (2.15×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Theology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Theology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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