Theology Audience in United States

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Theology has an estimated audience of 12,326,471 people in United States. 64.5% are female, 35.5% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Whataburger, Progressive rock, JTV (Indonesia), UK garage.

The average Theology fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Whataburger, Progressive rock, with strongest over-indexing on Nationality (2.25× the country average). Demographically, the Theology audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Field of study

Demographics of Theology fans

Demographic split for Theology audience in United States
MetricValue
Female64.5%
Male35.5%
Average age44.2
Estimated audience size12,326,471

Audience persona

The typical Theology fan in United States is more female, around 44.2 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Theology in United States
RegionReachAffinity
California1,588,0631.17×
Texas1,221,3781.15×
Florida881,7061.06×
New York699,6961.02×
Georgia433,6301.14×
Illinois421,3701.03×
Pennsylvania416,2391×
North Carolina409,8511.11×
Ohio368,8810.97×
Virginia347,3201.16×
Michigan323,5731×
Tennessee293,6391.19×
New Jersey285,9160.91×
Washington275,2431.11×
Arizona268,1431.07×
Indiana245,8541.09×
Massachusetts234,3070.96×
Maryland230,3841.09×
Missouri202,0541.02×
Louisiana191,8241.21×
South Carolina191,0071.03×
Alabama187,7691.09×
Colorado172,4170.89×
Minnesota171,7330.97×
Oklahoma164,1951.2×
Kentucky160,1291.04×
Wisconsin158,6800.86×
Oregon149,0451.05×
Connecticut123,1301×
Mississippi115,5771.14×
Arkansas111,9941.1×
Nevada111,1090.93×
Kansas99,7181.03×
Utah99,3250.9×
Iowa97,3010.96×
Idaho56,9450.92×
Hawaii56,4251.06×
Nebraska55,4570.9×
West Virginia54,5980.95×
New Mexico53,7490.87×
New Hampshire40,0370.82×
Washington, District of Columbia39,3601.06×
Rhode Island36,1300.92×
Maine34,8440.79×
Montana30,1270.88×
Delaware27,3200.8×
South Dakota27,1580.95×
Alaska26,2731×
North Dakota20,8290.82×
Vermont18,6670.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Theology audience
BrandAffinityCategory
Nationality2.25×Politics & Society
Whataburger1.65×Food & Beverages
Progressive rock1.81×Music & Radio
JTV (Indonesia)1.71×
UK garage1.56×Music & Radio
Solo climbing1.82×Sports
Enfamil1.78×Kids & Family
Layne Staley1.61×Music & Radio
Nurse educator1.92×Kids & Family
Buying and Selling Real Estate1.91×Home & Garden
WKRN-TV1.56×Movies & TV
Bully (2011 film)1.61×Movies & TV
EShakti2.45×Shopping
Buying a House1.52×Home & Garden
Isometric exercise1.9×Sports
Lebanese cuisine1.6×Food & Beverages
Brunello Cucinelli1.58×Fashion & Accessoires
Dana Carvey1.76×Movies & TV
Enrique Hernández (baseball)2.88×Sports
Hattiesburg, Mississippi1.94×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Theology audience
TraitClusterScore
SpiritualityBALANCE1.95
PatriotismCONSERVATISM1.42
Community OrientationOPEN1.35
MindfulnessBALANCE1.33
TraditionCONSERVATISM1.3
IndividualismJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Theology
CountryShare
United States28.5%
Brazil11.4%
Italy7.9%

See Theology audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Theology have in United States?

Theology has an estimated audience of 12,326,471 people in United States, concentrated in California and Texas.

What is the gender split and age of Theology fans?

64.5% of Theology fans are female, 35.5% are male, with an average age of 44.2 years.

Which brands do Theology fans like most?

Theology fans show strongest brand affinity for Nationality (2.25×), Whataburger (1.65×), and Progressive rock (1.81×) over the country average.

Where do Theology fans live in United States?

Theology fans in United States are most concentrated in California (reach 1,588,063), Texas (reach 1,221,378), and Florida (reach 881,706). These three regions account for the largest share of the active audience.

What other brands do Theology fans also like?

Beyond Theology itself, the audience over-indexes on Whataburger (1.65×), Progressive rock (1.81×), JTV (Indonesia) (1.71×), and UK garage (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Theology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.