Karl Marx Audience in Germany

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Karl Marx has an estimated audience of 916,625 people in Germany. 49.1% are female, 50.9% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Wikipedia, Politics, Damascus, Political science.

The average Karl Marx fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Wikipedia, Politics, with strongest over-indexing on Tagesschau (4.7× the country average). Demographically, the Karl Marx audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Philosopher

Demographics of Karl Marx fans

Demographic split for Karl Marx audience in Germany
MetricValue
Female49.1%
Male50.9%
Average age40.9
Estimated audience size916,625

Audience persona

The typical Karl Marx fan in Germany is balanced, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Top regions in Germany

Top regions ranked by reach for Karl Marx in Germany
RegionReachAffinity
Nordrhein-Westfalen176,9670.88×
Bayern115,7130.79×
Baden-Württemberg103,6910.83×
Niedersachsen78,7640.88×
Hessen68,4830.98×
Sachsen65,0371.45×
Berlin63,5171.55×
Rheinland-Pfalz57,7311.26×
Brandenburg29,4541.04×
Schleswig-Holstein25,1100.76×
Thüringen24,0541.03×
Sachsen-Anhalt22,6240.95×
Hamburg19,8380.96×
Mecklenburg-Vorpommern16,1710.92×
Saarland8,8900.79×
Bremen7,3040.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Karl Marx audience
BrandAffinityCategory
Tagesschau4.7×Movies & TV
Wikipedia4.67×Internet & Social Media
Politics4.49×Politics & Society
Damascus9.91×Travel & Leisure
Political science8.02×Business & Career
Aleppo10.7×Travel & Leisure
Friedrich Merz6.43×Politics & Society
Law4.99×Business & Career
Urban horticulture8.99×Home & Garden
Economics4.39×Business & Career
ZDF4.28×Movies & TV
Training3.93×Sports
Science3.57×Business & Career
Social philosophy15.66×Politics & Society
Social science4.89×Business & Career
Homs9.46×Travel & Leisure
Bild2.75×News
Social network3.03×Internet & Social Media
Individual6.62×Politics & Society
Pleasure3.7×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Karl Marx audience
TraitClusterScore
Need for SecurityCONSERVATISM1.97
Pet OwnershipJOY1.63
Community OrientationOPEN1.61
SustainabilityBALANCE1.5
Urban LifestyleOPEN1.48
LGBTQ+ IdentityOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Karl Marx
CountryShare
United States17.5%
Brazil12.5%
Germany7.3%

See Karl Marx audiences in other countries

More Philosopher audiences in Germany

Frequently asked questions

How many fans does Karl Marx have in Germany?

Karl Marx has an estimated audience of 916,625 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Karl Marx fans?

49.1% of Karl Marx fans are female, 50.9% are male, with an average age of 40.9 years.

Which brands do Karl Marx fans like most?

Karl Marx fans show strongest brand affinity for Tagesschau (4.7×), Wikipedia (4.67×), and Politics (4.49×) over the country average.

Where do Karl Marx fans live in Germany?

Karl Marx fans in Germany are most concentrated in Nordrhein-Westfalen (reach 176,967), Bayern (reach 115,713), and Baden-Württemberg (reach 103,691). These three regions account for the largest share of the active audience.

What other brands do Karl Marx fans also like?

Beyond Karl Marx itself, the audience over-indexes on Wikipedia (4.67×), Politics (4.49×), Damascus (9.91×), and Political science (8.02×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Karl Marx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.