Plato Audience in Germany
Plato has an estimated audience of 426,054 people in Germany. 63.8% are female, 36.2% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Secondary education, Gmail, Raphael, Crédit Agricole, Aristotle.
The average Plato fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Secondary education, Gmail, Raphael, with strongest over-indexing on Secondary education (21.61× the country average). Demographically, the Plato audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Philosopher
Demographics of Plato fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 42.4 |
| Estimated audience size | 426,054 |
Audience persona
The typical Plato fan in Germany is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Secondary education.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 181,650 | 1.23× |
| Bayern | 113,745 | 1.05× |
| Baden-Württemberg | 87,687 | 0.96× |
| Niedersachsen | 65,549 | 1× |
| Hessen | 52,086 | 1.02× |
| Berlin | 35,590 | 1.18× |
| Sachsen | 33,983 | 1.03× |
| Rheinland-Pfalz | 31,431 | 0.93× |
| Schleswig-Holstein | 23,354 | 0.97× |
| Thüringen | 19,228 | 1.12× |
| Sachsen-Anhalt | 17,612 | 1.01× |
| Hamburg | 16,337 | 1.08× |
| Brandenburg | 16,096 | 0.77× |
| Mecklenburg-Vorpommern | 12,507 | 0.97× |
| Saarland | 6,234 | 0.75× |
| Bremen | 5,259 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Secondary education | 21.61× | Kids & Family |
| Gmail | 6.22× | Internet & Social Media |
| Raphael | 39.4× | Arts & Culture |
| Crédit Agricole | 35.31× | Business & Career |
| Aristotle | 20.29× | Literature |
| Renaissance architecture | 45.74× | Home & Garden |
| Waze | 12.92× | Internet & Social Media |
| TK Maxx | 3.63× | Shopping |
| Socrates | 16.75× | Literature |
| Learning | 3× | Business & Career |
| Knowledge | 2.58× | Business & Career |
| Online shopping | 1.62× | Shopping |
| Business | 1.71× | Business & Career |
| Philosophy | 2.43× | Business & Career |
| Beauty | 1.58× | Beauty & Wellness |
| Indeed.com | 2.75× | Business & Career |
| 1.98× | Internet & Social Media | |
| Discount stores | 1.67× | Shopping |
| Education | 2.07× | Business & Career |
| Medicine | 2.21× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.53 |
| Pet Ownership | JOY | 1.5 |
| Spirituality | BALANCE | 1.41 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Tradition | CONSERVATISM | 1.35 |
| Mindfulness | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 4.3% |
| Peru | 3.8% |
See Plato audiences in other countries
More Philosopher audiences in Germany
- Karl Marx (916,625)
- Sigmund Freud (726,821)
- Aristotle (599,264)
- Immanuel Kant (551,823)
- Socrates (487,974)
Frequently asked questions
How many fans does Plato have in Germany?
Plato has an estimated audience of 426,054 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plato fans?
63.8% of Plato fans are female, 36.2% are male, with an average age of 42.4 years.
Which brands do Plato fans like most?
Plato fans show strongest brand affinity for Secondary education (21.61×), Gmail (6.22×), and Raphael (39.4×) over the country average.
Where do Plato fans live in Germany?
Plato fans in Germany are most concentrated in Nordrhein-Westfalen (reach 181,650), Bayern (reach 113,745), and Baden-Württemberg (reach 87,687). These three regions account for the largest share of the active audience.
What other brands do Plato fans also like?
Beyond Plato itself, the audience over-indexes on Gmail (6.22×), Raphael (39.4×), Crédit Agricole (35.31×), and Aristotle (20.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.