Rascasse Audience Intelligence

Secondary education Audience in Germany

A data profile of the people who buy, follow and care about Secondary education in Germany — modelled from more than twelve digital signal sources. Secondary education has an estimated audience of 2,127,662 people in Germany.

#8among Education in Germany#1831among Topic in Germany#93in Kids & Family

The average Secondary education fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scary Movie (film series), Freaky Friday (2003 film), Plato, with strongest over-indexing on Scary Movie (film series) (17.3× the country average).

Demographically, the Secondary education audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Mindfulness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Secondary education fan in Germany is more female, around 34.7 years old, with strong Mindfulness tendencies and a notable affinity for Scary Movie (film series).

Category: Kids & Family · Type: Topic · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Secondary education profile in Germany.

Audience size
2.1M
in Germany
Gender
61.0%♀
39.0% male
Age
34.7
average years
Country rank
#3142
Topic in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Secondary education fans

61.0% are female, 39.0% are male, average age 34.7.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Secondary education audience in Germany
MetricValue
Female61.0%
Male39.0%
Average age34.7
Estimated audience size2,127,662
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Secondary education audience in Germany
Age bracketShare%
16-1932%
20-2918%
30-3920%
40-4919%
50+10%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Secondary education audience comes from Germany.

Worldwide audience distribution share by country for Secondary education
CountryShare
United States14.0%
Brazil6.8%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Secondary education audience in Germany is strongest.

Fig. 05

Top regions by affinity

Secondary education fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.48×
02Hessen~200K1.33×
03Bremen~20K1.22×
04Saarland~30K1.09×
05Bayern~400K1.05×
06Hamburg~50K1.02×
07Mecklenburg-Vorpommern~40K0.97×
08Baden-Württemberg~300K0.94×
09Thüringen~50K0.94×
10Rheinland-Pfalz~100K0.93×
11Sachsen-Anhalt~50K0.93×
12Schleswig-Holstein~70K0.90×
13Brandenburg~60K0.90×
14Nordrhein-Westfalen~400K0.89×
15Sachsen~90K0.87×
16Niedersachsen~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Secondary education, Germany
0.80×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Secondary education audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Secondary education audience
#·InterestCategoryAffinity×
01PlatoLiterature17.67×
02Scary Movie (film series)Movies & TV17.30×
03Desiré DouéSports15.80×
04Freaky Friday (2003 film)Movies & TV14.90×
05Developmental psychologyHealth2.80×
06LearningBusiness & Career2.35×
07Ernsting's familyShopping2.23×
08SchoolKids & Family2.18×
09AcademyBusiness & Career2.11×
10HistoryLiterature2.08×
11Indeed.comBusiness & Career1.96×
12StudentBusiness & Career1.88×
13KnowledgeBusiness & Career1.82×
14PhilosophyBusiness & Career1.76×
15ChildKids & Family1.73×
16ParentingKids & Family1.72×
17Higher educationBusiness & Career1.71×
18EducationBusiness & Career1.64×
19RossmannShopping1.57×
20DeichmannShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Secondary education audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Secondary education audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.48×
Career OrientationPOWER1.41×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Secondary education audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.00×
Risk AppetiteTHRILL1.01×
TravellingTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Secondary education have in Germany?

Secondary education has an estimated audience of 2,127,662 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Secondary education fans?

61.0% of Secondary education fans are female, 39.0% are male, with an average age of 34.7 years.

03

Which brands do Secondary education fans like most?

Secondary education fans show strongest brand affinity for Scary Movie (film series) (17.3×), Freaky Friday (2003 film) (14.9×), and Plato (17.67×) over the country average.

04

Where do Secondary education fans live in Germany?

Secondary education fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Secondary education fans also like?

Beyond Secondary education itself, the audience over-indexes on Freaky Friday (2003 film) (14.9×), Plato (17.67×), Desiré Doué (15.8×), and Learning (2.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in Germany

See Secondary education audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Secondary education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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