Secondary education Audience in Germany
Secondary education has an estimated audience of 2,127,662 people in Germany. 61.0% are female, 39.0% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scary Movie (film series), Plato, Freaky Friday (2003 film), Learning, History.
The average Secondary education fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scary Movie (film series), Plato, Freaky Friday (2003 film), with strongest over-indexing on Scary Movie (film series) (17.3× the country average). Demographically, the Secondary education audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Education
Demographics of Secondary education fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 34.7 |
| Estimated audience size | 2,127,662 |
Audience persona
The typical Secondary education fan in Germany is more female, around 34.7 years old, with strong Career Orientation tendencies and a notable affinity for Scary Movie (film series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 431,761 | 0.93× |
| Bayern | 392,786 | 1.15× |
| Baden-Württemberg | 282,893 | 0.97× |
| Hessen | 246,976 | 1.52× |
| Berlin | 174,615 | 1.84× |
| Niedersachsen | 137,049 | 0.66× |
| Rheinland-Pfalz | 93,883 | 0.88× |
| Sachsen | 67,845 | 0.65× |
| Schleswig-Holstein | 55,876 | 0.73× |
| Hamburg | 53,808 | 1.12× |
| Brandenburg | 44,705 | 0.68× |
| Thüringen | 35,964 | 0.66× |
| Sachsen-Anhalt | 34,928 | 0.63× |
| Mecklenburg-Vorpommern | 30,719 | 0.76× |
| Saarland | 30,538 | 1.17× |
| Bremen | 29,968 | 1.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scary Movie (film series) | 17.3× | Movies & TV |
| Plato | 17.67× | Literature |
| Freaky Friday (2003 film) | 14.9× | Movies & TV |
| Learning | 2.35× | Business & Career |
| History | 2.08× | Literature |
| School | 2.18× | Kids & Family |
| Gala | 1.71× | News |
| 1.62× | Internet & Social Media | |
| Developmental psychology | 2.8× | Health |
| Philosophy | 1.76× | Business & Career |
| Knowledge | 1.82× | Business & Career |
| Child | 1.73× | Kids & Family |
| Education | 1.64× | Business & Career |
| Indeed.com | 1.96× | Business & Career |
| Rossmann | 1.57× | Shopping |
| Higher education | 1.71× | Business & Career |
| Parenting | 1.72× | Kids & Family |
| Academy | 2.11× | Business & Career |
| Ernsting's family | 2.23× | Shopping |
| Student | 1.88× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.04 |
| Community Orientation | OPEN | 1.53 |
| Individualism | JOY | 1.53 |
| Early Adopter Mentality | POWER | 1.51 |
| Urban Lifestyle | OPEN | 1.41 |
| Sustainability | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| Brazil | 6.8% |
| Japan | 6.4% |
See Secondary education audiences in other countries
More Education audiences in Germany
- School (9,765,167)
- Kindergarten (6,165,719)
- Pre-kindergarten (5,158,121)
- Private school (2,562,863)
- Primary school (2,547,784)
Frequently asked questions
How many fans does Secondary education have in Germany?
Secondary education has an estimated audience of 2,127,662 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Secondary education fans?
61.0% of Secondary education fans are female, 39.0% are male, with an average age of 34.7 years.
Which brands do Secondary education fans like most?
Secondary education fans show strongest brand affinity for Scary Movie (film series) (17.3×), Plato (17.67×), and Freaky Friday (2003 film) (14.9×) over the country average.
Where do Secondary education fans live in Germany?
Secondary education fans in Germany are most concentrated in Nordrhein-Westfalen (reach 431,761), Bayern (reach 392,786), and Baden-Württemberg (reach 282,893). These three regions account for the largest share of the active audience.
What other brands do Secondary education fans also like?
Beyond Secondary education itself, the audience over-indexes on Plato (17.67×), Freaky Friday (2003 film) (14.9×), Learning (2.35×), and History (2.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Secondary education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.