School Audience in Germany
School has an estimated audience of 9,765,166 people in Germany. 58.1% are female, 41.9% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Škoda Kodiaq, Israel, Home Delivery, KLIX (AM).
The average School fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Škoda Kodiaq, Israel, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the School audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Education
Demographics of School fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 38.4 |
| Estimated audience size | 9,765,166 |
Audience persona
The typical School fan in Germany is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,115,106 | 0.99× |
| Bayern | 1,970,891 | 1.26× |
| Baden-Württemberg | 1,409,819 | 1.06× |
| Hessen | 1,133,589 | 1.52× |
| Niedersachsen | 855,223 | 0.9× |
| Berlin | 760,501 | 1.74× |
| Rheinland-Pfalz | 489,004 | 1× |
| Sachsen | 349,360 | 0.73× |
| Schleswig-Holstein | 298,901 | 0.85× |
| Brandenburg | 279,253 | 0.92× |
| Thüringen | 219,378 | 0.88× |
| Hamburg | 217,576 | 0.99× |
| Sachsen-Anhalt | 177,369 | 0.7× |
| Mecklenburg-Vorpommern | 126,817 | 0.68× |
| Saarland | 105,527 | 0.88× |
| Bremen | 74,938 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.87× | Cars & Mobility |
| Israel | 1.67× | Travel & Leisure |
| Home Delivery | 2.02× | Food & Beverages |
| KLIX (AM) | 1.75× | Music & Radio |
| Esra Erol | 3.61× | Movies & TV |
| Volvo V60 | 2.81× | Cars & Mobility |
| Corfu (regional unit) | 1.87× | Travel & Leisure |
| Kodi (software) | 1.6× | Technology & Electronics |
| Golem | 1.68× | Technology & Electronics |
| Solo climbing | 2.05× | Sports |
| Keeper (password manager) | 2.17× | Technology & Electronics |
| Theocracy | 4.48× | Music & Radio |
| Pantsuit | 2.85× | Fashion & Accessoires |
| Zagreb | 1.71× | Travel & Leisure |
| Coworking | 1.63× | Business & Career |
| The Equalizer | 1.93× | Movies & TV |
| Glashütte | 1.68× | Travel & Leisure |
| Throne of Glass | 2.04× | Literature |
| Huck (magazine) | 3.53× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.38 |
| Sports Activity | POWER | 1.2 |
| Healthy Lifestyle | BALANCE | 1.19 |
| Tradition | CONSERVATISM | 1.19 |
| Pet Ownership | JOY | 1.18 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
See School audiences in other countries
More Education audiences in Germany
- Kindergarten (6,165,719)
- Pre-kindergarten (5,158,121)
- Private school (2,562,863)
- Primary school (2,547,784)
- Language school (2,390,469)
Frequently asked questions
How many fans does School have in Germany?
School has an estimated audience of 9,765,166 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of School fans?
58.1% of School fans are female, 41.9% are male, with an average age of 38.4 years.
Which brands do School fans like most?
School fans show strongest brand affinity for Stradivarius (1.97×), Škoda Kodiaq (1.87×), and Israel (1.67×) over the country average.
Where do School fans live in Germany?
School fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,115,106), Bayern (reach 1,970,891), and Baden-Württemberg (reach 1,409,819). These three regions account for the largest share of the active audience.
What other brands do School fans also like?
Beyond School itself, the audience over-indexes on Škoda Kodiaq (1.87×), Israel (1.67×), Home Delivery (2.02×), and KLIX (AM) (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.