School Audience in Germany
School has an estimated audience of 9,765,166 people in Germany. 58.1% are female, 41.9% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Tagesschau, German television comedy, Transfermarkt, Family.
The average School fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Tagesschau, German television comedy, with strongest over-indexing on Satire (6.86× the country average). Demographically, the School audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Education
Demographics of School fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 38.4 |
| Estimated audience size | 9,765,166 |
Audience persona
The typical School fan in Germany is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,115,106 | 0.99× |
| Bayern | 1,970,891 | 1.26× |
| Baden-Württemberg | 1,409,819 | 1.06× |
| Hessen | 1,133,589 | 1.52× |
| Niedersachsen | 855,223 | 0.9× |
| Berlin | 760,501 | 1.74× |
| Rheinland-Pfalz | 489,004 | 1× |
| Sachsen | 349,360 | 0.73× |
| Schleswig-Holstein | 298,901 | 0.85× |
| Brandenburg | 279,253 | 0.92× |
| Thüringen | 219,378 | 0.88× |
| Hamburg | 217,576 | 0.99× |
| Sachsen-Anhalt | 177,369 | 0.7× |
| Mecklenburg-Vorpommern | 126,817 | 0.68× |
| Saarland | 105,527 | 0.88× |
| Bremen | 74,938 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.86× | Literature |
| Tagesschau | 2.7× | Movies & TV |
| German television comedy | 6.69× | Movies & TV |
| Transfermarkt | 2.66× | Sports |
| Family | 1.9× | Kids & Family |
| Self care | 2.92× | Health |
| Hygiene | 2.73× | Beauty & Wellness |
| Vacations | 2.34× | Travel & Leisure |
| Headphones | 4.51× | Technology & Electronics |
| Pets | 1.5× | Pets & Animals |
| Spiegel Online | 1.75× | News |
| Country rap | 4.75× | Music & Radio |
| Allgäu | 4.72× | Travel & Leisure |
| Stuttgart | 2.51× | Travel & Leisure |
| Baby food | 2.63× | Kids & Family |
| Walking | 3.15× | Sports |
| Westdeutscher Rundfunk | 2.59× | Movies & TV |
| German language | 1.97× | Politics & Society |
| Human resource management | 3.98× | Business & Career |
| Felix Baumgartner | 3.13× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.38 |
| Sports Activity | POWER | 1.2 |
| Healthy Lifestyle | BALANCE | 1.19 |
| Tradition | CONSERVATISM | 1.19 |
| Pet Ownership | JOY | 1.18 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
See School audiences in other countries
More Education audiences in Germany
- Kindergarten (6,165,719)
- Pre-kindergarten (5,158,121)
- Private school (2,562,863)
- Primary school (2,547,784)
- Language school (2,390,469)
Frequently asked questions
How many fans does School have in Germany?
School has an estimated audience of 9,765,166 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of School fans?
58.1% of School fans are female, 41.9% are male, with an average age of 38.4 years.
Which brands do School fans like most?
School fans show strongest brand affinity for Satire (6.86×), Tagesschau (2.7×), and German television comedy (6.69×) over the country average.
Where do School fans live in Germany?
School fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,115,106), Bayern (reach 1,970,891), and Baden-Württemberg (reach 1,409,819). These three regions account for the largest share of the active audience.
What other brands do School fans also like?
Beyond School itself, the audience over-indexes on Tagesschau (2.7×), German television comedy (6.69×), Transfermarkt (2.66×), and Family (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.