School Audience in Italy
School has an estimated audience of 20,032,214 people in Italy. 57.6% are female, 42.4% are male, average age 44.2. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Wine bar, Crystal healing, Horoscope, Miniskirt, Wine cocktail.
The average School fan in Italy is 44.2 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Wine bar, Crystal healing, Horoscope, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the School audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Education
Demographics of School fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 44.2 |
| Estimated audience size | 20,032,214 |
Audience persona
The typical School fan in Italy is more female, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for Wine bar.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,595,991 | 1.3× |
| Lazio | 2,966,224 | 1.21× |
| Campania | 2,800,121 | 1.25× |
| Sicilia | 1,969,057 | 1.13× |
| Veneto | 1,915,711 | 1.21× |
| Emilia-Romagna | 1,654,406 | 1.01× |
| Puglia | 1,594,937 | 1.16× |
| Tuscany | 1,529,891 | 1.15× |
| Piedmont | 1,471,637 | 0.99× |
| Calabria | 604,355 | 0.99× |
| Liguria | 550,489 | 0.98× |
| Marche | 495,137 | 0.99× |
| Trentino-Alto Adige/Südtirol | 460,054 | 1.21× |
| Sardinia | 454,216 | 0.81× |
| Friuli-Venezia Giulia | 395,216 | 1.05× |
| Abruzzo | 381,235 | 0.86× |
| Umbria | 300,294 | 0.92× |
| Basilicata | 128,833 | 0.7× |
| Molise | 48,684 | 0.51× |
| Aosta Valley | 28,419 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine bar | 18.05× | Food & Beverages |
| Crystal healing | 15.15× | Health |
| Horoscope | 6.74× | Health |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Progressive rock | 4.88× | Music & Radio |
| Same-sex marriage | 14.12× | Kids & Family |
| Oncology | 9.03× | Health |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Instant messaging | 2.79× | Internet & Social Media |
| Ethanol | 5.3× | Health |
| General practitioner | 3.47× | Health |
| Dentistry | 3.53× | Business & Career |
| University | 2.29× | Business & Career |
| Pillow | 4.17× | Home & Garden |
| Slovenia | 2.4× | Travel & Leisure |
| Expert (company) | 3.01× | Shopping |
| Gazebo | 5.82× | Home & Garden |
| CARE (relief agency) | 9.79× | Politics & Society |
| Dry cleaning | 11.65× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.17 |
| Indulgence | JOY | 1.12 |
| Family Orientation | CONSERVATISM | 1.02 |
| Social Media Usage | JOY | 1 |
| Creativity | OPEN | 0.94 |
| Community Orientation | OPEN | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
See School audiences in other countries
More Education audiences in Italy
- Kindergarten (6,375,078)
- Secondary education (3,888,604)
- Primary school (2,285,816)
- Private school (1,995,024)
- Language school (1,882,285)
Frequently asked questions
How many fans does School have in Italy?
School has an estimated audience of 20,032,214 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of School fans?
57.6% of School fans are female, 42.4% are male, with an average age of 44.2 years.
Which brands do School fans like most?
School fans show strongest brand affinity for Wine bar (18.05×), Crystal healing (15.15×), and Horoscope (6.74×) over the country average.
Where do School fans live in Italy?
School fans in Italy are most concentrated in Lombardy (reach 4,595,991), Lazio (reach 2,966,224), and Campania (reach 2,800,121). These three regions account for the largest share of the active audience.
What other brands do School fans also like?
Beyond School itself, the audience over-indexes on Crystal healing (15.15×), Horoscope (6.74×), Miniskirt (14.66×), and Wine cocktail (21.28×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.