A data profile of the people who buy, follow and care about School in Italy — modelled from more than twelve digital signal sources. School has an estimated audience of 20,032,214 people in Italy.
The average School fan in Italy is 44.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include WhatsApp, Wikipedia, Personal finance, with strongest over-indexing on WhatsApp (1.81× the country average).
Demographically, the School audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical School fan in Italy is more female, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the School profile in Italy.
57.6% are female, 42.4% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 44.2 |
| Estimated audience size | 20,032,214 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide School audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
Where the School audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~4.5M | 1.30× | |
| 02 | Campania | ~3M | 1.23× | |
| 03 | Lazio | ~3M | 1.20× | |
| 04 | Veneto | ~2M | 1.20× | |
| 05 | Trentino-Alto Adige/Südtirol | ~400K | 1.17× | |
| 06 | Puglia | ~1.5M | 1.14× | |
| 07 | Tuscany | ~1.5M | 1.14× | |
| 08 | Sicilia | ~2M | 1.12× | |
| 09 | Friuli-Venezia Giulia | ~400K | 1.04× | |
| 10 | Emilia-Romagna | ~1.5M | 1.01× | |
| 11 | Piedmont | ~1.5M | 0.99× | |
| 12 | Calabria | ~600K | 0.99× | |
| 13 | Marche | ~500K | 0.99× | |
| 14 | Liguria | ~600K | 0.98× | |
| 15 | Umbria | ~300K | 0.95× | |
| 16 | Abruzzo | ~400K | 0.90× | |
| 17 | Aosta Valley | ~50K | 0.90× | |
| 18 | Basilicata | ~200K | 0.86× | |
| 19 | Molise | ~80K | 0.86× | |
| 20 | Sardinia | ~500K | 0.85× |
The strongest cross-interests of the School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breastfeeding | Kids & Family | 2.81× | ||
| 02 | Wikipedia | Internet & Social Media | 2.79× | ||
| 03 | New Testament | Politics & Society | 2.59× | ||
| 04 | Master of Business Administration | Business & Career | 2.47× | ||
| 05 | Satire | Literature | 2.38× | ||
| 06 | General practitioner | Health | 2.30× | ||
| 07 | Mediaset | Technology & Electronics | 2.12× | ||
| 08 | Doctor of Medicine | Business & Career | 2.12× | ||
| 09 | Volunteering | Politics & Society | 2.09× | ||
| 10 | Dentistry | Business & Career | 2.08× | ||
| 11 | Rose | Home & Garden | 2.00× | ||
| 12 | Champagne | Food & Beverages | 1.82× | ||
| 13 | Internet & Social Media | 1.81× | |||
| 14 | Adriatic Sea | Travel & Leisure | 1.62× | ||
| 15 | Singer-songwriter | Music & Radio | 1.60× | ||
| 16 | Personal finance | Business & Career | 1.58× | ||
| 17 | Political science | Business & Career | 1.58× | ||
| 18 | Musical theatre | Movies & TV | 1.57× | ||
| 19 | Sanremo Music Festival | Music & Radio | 1.57× | ||
| 20 | Travel website | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Convenience Orientation | PREMIUM | 1.21× | |
| Family Orientation | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Patriotism | CONSERVATISM | 0.91× |
School has an estimated audience of 20,032,214 people in Italy, concentrated in Lombardy and Lazio.
57.6% of School fans are female, 42.4% are male, with an average age of 44.2 years.
School fans show strongest brand affinity for WhatsApp (1.81×), Wikipedia (2.79×), and Personal finance (1.58×) over the country average.
School fans in Italy are most concentrated in Lombardy (reach ~4.5M), Lazio (reach ~3M), and Campania (reach ~3M). These three regions account for the largest share of the active audience.
Beyond School itself, the audience over-indexes on Wikipedia (2.79×), Personal finance (1.58×), Volunteering (2.09×), and Singer-songwriter (1.6×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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