A data profile of the people who buy, follow and care about School in Canada — modelled from more than twelve digital signal sources. School has an estimated audience of 7,810,044 people in Canada.
The average School fan in Canada is 41.2 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Real property, Western Union, Blanket, with strongest over-indexing on Real property (1.55× the country average).
Demographically, the School audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 16 brand affinities and 10 regions tracked by Rascasse.
The typical School fan in Canada is more female, around 41.2 years old, with strong Family Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the School profile in Canada.
58.8% are female, 41.2% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 41.2 |
| Estimated audience size | 7,810,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide School audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
Where the School audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.42× | |
| 02 | Alberta | ~1.5M | 1.40× | |
| 03 | British Columbia | ~1.5M | 1.30× | |
| 04 | Manitoba | ~400K | 1.25× | |
| 05 | Saskatchewan | ~300K | 1.04× | |
| 06 | Nova Scotia | ~200K | 1.00× | |
| 07 | New Brunswick | ~200K | 0.94× | |
| 08 | Newfoundland and Labrador | ~80K | 0.66× | |
| 09 | Prince Edward Island | ~30K | 0.66× | |
| 10 | Quebec | ~800K | 0.45× |
The strongest cross-interests of the School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | World Vision International | Politics & Society | 2.34× | ||
| 02 | Diplomacy | Politics & Society | 2.02× | ||
| 03 | Italo disco | Music & Radio | 1.90× | ||
| 04 | Friday Night Lights (TV series) | Movies & TV | 1.89× | ||
| 05 | Duvet | Home & Garden | 1.72× | ||
| 06 | Getafe CF | Sports | 1.62× | ||
| 07 | Blanket | Home & Garden | 1.57× | ||
| 08 | Bored Panda | Internet & Social Media | 1.57× | ||
| 09 | Private school | Kids & Family | 1.56× | ||
| 10 | WWE Intercontinental Championship | Sports | 1.56× | ||
| 11 | Real property | Home & Garden | 1.55× | ||
| 12 | Western Union | Business & Career | 1.55× | ||
| 13 | Deportivo Alavés | Sports | 1.54× | ||
| 14 | Lego Duplo | Kids & Family | 1.52× | ||
| 15 | Playmobil | Kids & Family | 1.51× | ||
| 16 | Food intolerance | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.28× | |
| Community Orientation | OPEN | 1.19× | |
| Career Orientation | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| DIY Mentality | THRILL | 0.92× | |
| Price Sensitivity | PREMIUM | 0.92× |
School has an estimated audience of 7,810,044 people in Canada, concentrated in Ontario and British Columbia.
58.8% of School fans are female, 41.2% are male, with an average age of 41.2 years.
School fans show strongest brand affinity for Real property (1.55×), Western Union (1.55×), and Blanket (1.57×) over the country average.
School fans in Canada are most concentrated in Ontario (reach ~4.5M), British Columbia (reach ~1.5M), and Alberta (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond School itself, the audience over-indexes on Western Union (1.55×), Blanket (1.57×), Bored Panda (1.57×), and Private school (1.56×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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