School Audience in Canada
School has an estimated audience of 7,810,044 people in Canada. 58.8% are female, 41.2% are male, average age 41.2. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Real property, Western Union, Blanket, Bored Panda, Private school.
The average School fan in Canada is 41.2 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Real property, Western Union, Blanket, with strongest over-indexing on Real property (1.55× the country average). Demographically, the School audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 16 brand affinities and 10 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Education
Demographics of School fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 41.2 |
| Estimated audience size | 7,810,044 |
Audience persona
The typical School fan in Canada is more female, around 41.2 years old, with strong Family Orientation tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,659,238 | 1.42× |
| British Columbia | 1,515,269 | 1.3× |
| Alberta | 1,346,023 | 1.4× |
| Quebec | 849,857 | 0.45× |
| Manitoba | 363,853 | 1.25× |
| Saskatchewan | 257,556 | 1.04× |
| Nova Scotia | 232,050 | 1.0× |
| New Brunswick | 169,002 | 0.94× |
| Newfoundland and Labrador | 78,053 | 0.66× |
| Prince Edward Island | 25,524 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.55× | Home & Garden |
| Western Union | 1.55× | Business & Career |
| Blanket | 1.57× | Home & Garden |
| Bored Panda | 1.57× | Internet & Social Media |
| Private school | 1.56× | Kids & Family |
| Duvet | 1.72× | Home & Garden |
| Diplomacy | 2.02× | Politics & Society |
| Italo disco | 1.9× | Music & Radio |
| Playmobil | 1.51× | Kids & Family |
| Lego Duplo | 1.52× | Kids & Family |
| Food intolerance | 1.5× | Food & Beverages |
| Friday Night Lights (TV series) | 1.89× | Movies & TV |
| Getafe CF | 1.62× | Sports |
| Deportivo Alavés | 1.54× | Sports |
| WWE Intercontinental Championship | 1.56× | Sports |
| World Vision International | 2.34× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.28 |
| Community Orientation | OPEN | 1.19 |
| Career Orientation | POWER | 1.17 |
| Sustainability | BALANCE | 1.14 |
| Convenience Orientation | PREMIUM | 1.14 |
| Urban Lifestyle | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
See School audiences in other countries
More Education audiences in Canada
- Kindergarten (2,055,132)
- Secondary education (1,712,326)
- Scholarship (1,158,488)
- Pre-kindergarten (1,144,764)
- Blackboard Inc. (1,091,192)
Frequently asked questions
How many fans does School have in Canada?
School has an estimated audience of 7,810,044 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of School fans?
58.8% of School fans are female, 41.2% are male, with an average age of 41.2 years.
Which brands do School fans like most?
School fans show strongest brand affinity for Real property (1.55×), Western Union (1.55×), and Blanket (1.57×) over the country average.
Where do School fans live in Canada?
School fans in Canada are most concentrated in Ontario (reach 4,659,238), British Columbia (reach 1,515,269), and Alberta (reach 1,346,023). These three regions account for the largest share of the active audience.
What other brands do School fans also like?
Beyond School itself, the audience over-indexes on Western Union (1.55×), Blanket (1.57×), Bored Panda (1.57×), and Private school (1.56×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.