Rascasse Audience Intelligence

Primary school Audience in Germany

A data profile of the people who buy, follow and care about Primary school in Germany — modelled from more than twelve digital signal sources. Primary school has an estimated audience of 2,547,784 people in Germany.

#5among Education in Germany#71among Touchpoint in Germany#76in Kids & Family

The average Primary school fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include PAW Patrol, Day care, Parental leave, with strongest over-indexing on PAW Patrol (8.89× the country average).

Demographically, the Primary school audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Family Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Primary school fan in Germany is more female, around 39.0 years old, with strong Family Orientation tendencies and a notable affinity for PAW Patrol.

Category: Kids & Family · Type: Touchpoint · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Primary school profile in Germany.

Audience size
2.5M
in Germany
Gender
69.8%♀
30.2% male
Age
39.0
average years
Country rank
#2591
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Primary school fans

69.8% are female, 30.2% are male, average age 39.0.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Primary school audience in Germany
MetricValue
Female69.8%
Male30.2%
Average age39.0
Estimated audience size2,547,784
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Primary school audience in Germany
Age bracketShare%
16-1915%
20-2923%
30-3925%
40-4921%
50+16%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Primary school audience comes from Germany.

Worldwide audience distribution share by country for Primary school
CountryShare
United States14.6%
Japan8.7%
China7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Primary school audience in Germany is strongest.

Fig. 05

Top regions by affinity

Primary school fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.38×
02Rheinland-Pfalz~200K1.28×
03Sachsen~200K1.23×
04Niedersachsen~300K1.17×
05Brandenburg~90K1.13×
06Sachsen-Anhalt~70K1.09×
07Bayern~400K1.07×
08Hamburg~60K1.06×
09Mecklenburg-Vorpommern~50K1.05×
10Nordrhein-Westfalen~500K0.92×
11Bremen~20K0.91×
12Schleswig-Holstein~80K0.90×
13Thüringen~60K0.88×
14Baden-Württemberg~300K0.78×
15Hessen~100K0.72×
16Saarland~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Primary school, Germany
0.69×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Primary school audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Primary school audience
#·InterestCategoryAffinity×
01PAW PatrolMovies & TV8.89×
02Day careHealth4.68×
03PreschoolKids & Family4.57×
04Parental leaveKids & Family4.45×
05Early childhood educationBusiness & Career3.91×
06Middle schoolBusiness & Career3.47×
07Child careKids & Family3.43×
08Ernsting's familyShopping3.15×
09PedagogyKids & Family3.14×
10GrandparentKids & Family2.89×
11KindergartenKids & Family2.88×
12LegoKids & Family2.74×
13Smyths ToysKids & Family2.61×
14ToddlerKids & Family2.32×
15ParentingKids & Family2.29×
16C&AShopping2.08×
17DeichmannShopping2.07×
18ParentKids & Family2.05×
19ChildhoodKids & Family1.91×
20Müller (company)Food & Beverages1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Primary school audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Primary school audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.45×
CreativityOPEN1.10×
DIY MentalityTHRILL1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Primary school audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.61×
Risk AppetiteTHRILL0.63×
Luxury OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Primary school have in Germany?

Primary school has an estimated audience of 2,547,784 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Primary school fans?

69.8% of Primary school fans are female, 30.2% are male, with an average age of 39.0 years.

03

Which brands do Primary school fans like most?

Primary school fans show strongest brand affinity for PAW Patrol (8.89×), Day care (4.68×), and Parental leave (4.45×) over the country average.

04

Where do Primary school fans live in Germany?

Primary school fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Niedersachsen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Primary school fans also like?

Beyond Primary school itself, the audience over-indexes on Day care (4.68×), Parental leave (4.45×), Ernsting's family (3.15×), and Lego (2.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in Germany

See Primary school audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Primary school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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