Primary school Audience in Germany
Primary school has an estimated audience of 2,547,784 people in Germany. 69.8% are female, 30.2% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: PAW Patrol, Day care, Parental leave, Ernsting's family, Gala.
The average Primary school fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include PAW Patrol, Day care, Parental leave, with strongest over-indexing on PAW Patrol (8.89× the country average). Demographically, the Primary school audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Touchpoint · Subtype: Education
Demographics of Primary school fans
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 39.0 |
| Estimated audience size | 2,547,784 |
Audience persona
The typical Primary school fan in Germany is more female, around 39.0 years old, with strong Family Orientation tendencies and a notable affinity for PAW Patrol.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 573,157 | 1.03× |
| Bayern | 428,784 | 1.05× |
| Niedersachsen | 276,097 | 1.12× |
| Baden-Württemberg | 268,223 | 0.77× |
| Berlin | 186,412 | 1.64× |
| Hessen | 151,614 | 0.78× |
| Rheinland-Pfalz | 143,094 | 1.12× |
| Sachsen | 143,020 | 1.14× |
| Brandenburg | 87,109 | 1.1× |
| Schleswig-Holstein | 81,151 | 0.89× |
| Hamburg | 69,293 | 1.2× |
| Sachsen-Anhalt | 56,424 | 0.85× |
| Thüringen | 53,242 | 0.82× |
| Mecklenburg-Vorpommern | 39,997 | 0.82× |
| Bremen | 21,504 | 0.99× |
| Saarland | 21,206 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PAW Patrol | 8.89× | Movies & TV |
| Day care | 4.68× | Health |
| Parental leave | 4.45× | Kids & Family |
| Ernsting's family | 3.15× | Shopping |
| Gala | 1.94× | News |
| Lego | 2.74× | Kids & Family |
| Parenting | 2.29× | Kids & Family |
| Child care | 3.43× | Kids & Family |
| Deichmann | 2.07× | Shopping |
| Smyths Toys | 2.61× | Kids & Family |
| Kindergarten | 2.88× | Kids & Family |
| Toddler | 2.32× | Kids & Family |
| Preschool | 4.57× | Kids & Family |
| Pedagogy | 3.14× | Kids & Family |
| Grandparent | 2.89× | Kids & Family |
| Childhood | 1.91× | Kids & Family |
| Parent | 2.05× | Kids & Family |
| Middle school | 3.47× | Business & Career |
| C&A | 2.08× | Shopping |
| Early childhood education | 3.91× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.45 |
| Indulgence | JOY | 1.28 |
| DIY Mentality | THRILL | 1.26 |
| Design Affinity | PREMIUM | 1.23 |
| Creativity | OPEN | 1.21 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 8.7% |
| China | 7.8% |
See Primary school audiences in other countries
More Education audiences in Germany
- School (9,765,167)
- Kindergarten (6,165,719)
- Pre-kindergarten (5,158,121)
- Private school (2,562,863)
- Language school (2,390,469)
Frequently asked questions
How many fans does Primary school have in Germany?
Primary school has an estimated audience of 2,547,784 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Primary school fans?
69.8% of Primary school fans are female, 30.2% are male, with an average age of 39.0 years.
Which brands do Primary school fans like most?
Primary school fans show strongest brand affinity for PAW Patrol (8.89×), Day care (4.68×), and Parental leave (4.45×) over the country average.
Where do Primary school fans live in Germany?
Primary school fans in Germany are most concentrated in Nordrhein-Westfalen (reach 573,157), Bayern (reach 428,784), and Niedersachsen (reach 276,097). These three regions account for the largest share of the active audience.
What other brands do Primary school fans also like?
Beyond Primary school itself, the audience over-indexes on Day care (4.68×), Parental leave (4.45×), Ernsting's family (3.15×), and Gala (1.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Primary school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.