Primary school Audience in United States

Primary school logo

Primary school has an estimated audience of 9,515,623 people in United States. 71.8% are female, 28.2% are male, average age 39.0. Top regions: California, Texas, New York. Top brand affinities: Primary education, Educational stage, Middle school, Child development, Google Docs.

The average Primary school fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Primary education, Educational stage, Middle school, with strongest over-indexing on Primary education (6.47× the country average). Demographically, the Primary school audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Touchpoint · Subtype: Education

Demographics of Primary school fans

Demographic split for Primary school audience in United States
MetricValue
Female71.8%
Male28.2%
Average age39.0
Estimated audience size9,515,623

Audience persona

The typical Primary school fan in United States is more female, around 39.0 years old, with strong Family Orientation tendencies and a notable affinity for Primary education.

Top regions in United States

Top regions ranked by reach for Primary school in United States
RegionReachAffinity
California938,3170.9×
Texas600,6200.73×
New York464,5360.87×
Florida374,0370.58×
Alaska280,25513.77×
Georgia270,0190.92×
Illinois236,9300.75×
North Carolina234,8620.82×
Pennsylvania196,0800.61×
Washington196,0721.03×
Virginia193,3750.83×
Ohio192,9750.66×
New Jersey173,6590.72×
Tennessee132,6290.69×
Arizona127,2410.65×
Michigan123,0420.49×
Massachusetts119,1650.64×
Maryland116,9370.71×
South Carolina113,4160.79×
Colorado110,7900.74×
Missouri109,5220.71×
Oregon107,2250.98×
Indiana105,3380.61×
Minnesota104,1740.76×
Louisiana96,0270.78×
Alabama90,3200.68×
Wisconsin79,4860.56×
Arkansas74,2170.95×
Oklahoma73,8880.7×
Nevada65,6140.71×
Kentucky65,3170.55×
Mississippi58,3280.74×
Kansas57,9630.77×
Connecticut55,0600.58×
Utah50,0000.59×
Iowa44,1310.56×
New Mexico39,1470.82×
Montana37,5651.42×
Washington, District of Columbia35,3211.23×
Idaho32,9910.69×
Nebraska29,8280.63×
Maine27,4200.8×
West Virginia26,7170.6×
Hawaii25,7610.63×
Wyoming20,1051.43×
South Dakota18,4060.84×
New Hampshire17,1500.46×
North Dakota15,8430.81×
Rhode Island13,8420.46×
Delaware10,6250.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Primary school audience
BrandAffinityCategory
Primary education6.47×Kids & Family
Educational stage8.13×Kids & Family
Middle school4.77×Business & Career
Child development5.26×Business & Career
Google Docs2.55×Internet & Social Media
Pre-kindergarten5.14×Kids & Family
Kindergarten3.98×Kids & Family
Parenting2.13×Kids & Family
Hobby Lobby2×Home & Garden
Kohl's1.91×Shopping
Chick-fil-A1.98×Food & Beverages
Aldi1.97×Shopping
Early childhood education5.61×Business & Career
Texas Roadhouse1.96×Food & Beverages
Reddit1.96×Internet & Social Media
Parent1.8×Kids & Family
School1.76×Kids & Family
Outdoor Photographer3.53×Arts & Culture
Toddler2.43×Kids & Family
Dollar Tree1.91×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Primary school audience
TraitClusterScore
Family OrientationCONSERVATISM1.48
Community OrientationOPEN1.37
IndulgenceJOY1.22
Price SensitivityPREMIUM1.22
Convenience OrientationPREMIUM1.2
Social Media UsageJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Primary school
CountryShare
United States14.6%
Japan8.7%
China7.8%

See Primary school audiences in other countries

More Education audiences in United States

Frequently asked questions

How many fans does Primary school have in United States?

Primary school has an estimated audience of 9,515,623 people in United States, concentrated in California and Texas.

What is the gender split and age of Primary school fans?

71.8% of Primary school fans are female, 28.2% are male, with an average age of 39.0 years.

Which brands do Primary school fans like most?

Primary school fans show strongest brand affinity for Primary education (6.47×), Educational stage (8.13×), and Middle school (4.77×) over the country average.

Where do Primary school fans live in United States?

Primary school fans in United States are most concentrated in California (reach 938,317), Texas (reach 600,620), and New York (reach 464,536). These three regions account for the largest share of the active audience.

What other brands do Primary school fans also like?

Beyond Primary school itself, the audience over-indexes on Educational stage (8.13×), Middle school (4.77×), Child development (5.26×), and Google Docs (2.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Primary school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.