Rascasse Audience Intelligence

Primary school Audience in United States

A data profile of the people who buy, follow and care about Primary school in United States — modelled from more than twelve digital signal sources. Primary school has an estimated audience of 9,515,623 people in United States.

#7among Education in United States#97among Touchpoint in United States#109in Kids & Family

The average Primary school fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Primary education, Educational stage, Middle school, with strongest over-indexing on Primary education (6.47× the country average).

Demographically, the Primary school audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Primary school fan in United States is more female, around 39.0 years old, with strong Community Orientation tendencies and a notable affinity for Primary education.

Category: Kids & Family · Type: Touchpoint · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Primary school profile in United States.

Audience size
9.5M
in United States
Gender
71.8%♀
28.2% male
Age
39.0
average years
Country rank
#3758
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Primary school fans

71.8% are female, 28.2% are male, average age 39.0.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Primary school audience in United States
MetricValue
Female71.8%
Male28.2%
Average age39.0
Estimated audience size9,515,623
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Primary school audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3921%
40-4920%
50+19%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Primary school audience comes from United States.

Worldwide audience distribution share by country for Primary school
CountryShare
United States14.6%
Japan8.7%
China7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Primary school audience in United States is strongest.

Fig. 05

Top regions by affinity

Primary school fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~300K12.78×
02Wyoming~40K2.91×
03Kansas~100K1.70×
04New Hampshire~50K1.23×
05Washington, District of Columbia~30K1.17×
06Montana~30K1.14×
07New York~600K1.13×
08New Jersey~300K1.12×
09Georgia~300K1.05×
10California~1M1.02×
11Washington~200K0.99×
12Arkansas~80K0.99×
13South Carolina~100K0.98×
14North Carolina~300K0.95×
15Oregon~100K0.94×
16Connecticut~90K0.93×
17Colorado~100K0.92×
18Louisiana~100K0.90×
19Mississippi~70K0.90×
20Virginia~200K0.88×
21New Mexico~40K0.88×
22Maine~30K0.88×
23South Dakota~20K0.88×
24Hawaii~40K0.87×
25North Dakota~20K0.87×
26West Virginia~40K0.86×
27Maryland~100K0.85×
28Ohio~200K0.84×
29Tennessee~200K0.84×
30Missouri~100K0.84×
31Alabama~100K0.83×
32Delaware~20K0.83×
33Texas~700K0.80×
34Pennsylvania~300K0.79×
35Illinois~300K0.79×
36Minnesota~100K0.79×
37Rhode Island~20K0.79×
38Massachusetts~100K0.78×
39Kentucky~90K0.78×
40Oklahoma~80K0.78×
41Idaho~40K0.77×
42Nevada~70K0.76×
43Nebraska~40K0.75×
44Indiana~100K0.73×
45Florida~500K0.72×
46Arizona~100K0.72×
47Iowa~60K0.71×
48Utah~60K0.69×
49Wisconsin~100K0.67×
50Michigan~200K0.66×
Fig. 06

Affinity by region

Affinity by region — Primary school, United States
0.66×1.00×12.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Primary school audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Primary school audience
#·InterestCategoryAffinity×
01Educational stageKids & Family8.13×
02Primary educationKids & Family6.47×
03Early childhood educationBusiness & Career5.61×
04Child developmentBusiness & Career5.26×
05Pre-kindergartenKids & Family5.14×
06Middle schoolBusiness & Career4.77×
07KindergartenKids & Family3.98×
08Outdoor PhotographerArts & Culture3.53×
09Google DocsInternet & Social Media2.55×
10ToddlerKids & Family2.43×
11ParentingKids & Family2.13×
12Hobby LobbyHome & Garden2.00×
13Chick-fil-AFood & Beverages1.98×
14AldiShopping1.97×
15Texas RoadhouseFood & Beverages1.96×
16RedditInternet & Social Media1.96×
17Kohl'sShopping1.91×
18Dollar TreeShopping1.91×
19ParentKids & Family1.80×
20SchoolKids & Family1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Primary school audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Primary school audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.59×
Family OrientationCONSERVATISM1.59×
Design AffinityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Primary school audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.96×
Luxury OrientationPREMIUM1.04×
Risk AppetiteTHRILL1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Primary school have in United States?

Primary school has an estimated audience of 9,515,623 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Primary school fans?

71.8% of Primary school fans are female, 28.2% are male, with an average age of 39.0 years.

03

Which brands do Primary school fans like most?

Primary school fans show strongest brand affinity for Primary education (6.47×), Educational stage (8.13×), and Middle school (4.77×) over the country average.

04

Where do Primary school fans live in United States?

Primary school fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Primary school fans also like?

Beyond Primary school itself, the audience over-indexes on Educational stage (8.13×), Middle school (4.77×), Child development (5.26×), and Google Docs (2.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in United States

See Primary school audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Primary school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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