Martin Luther Audience in Germany

Demographics of Martin Luther fans

Audience persona

The typical Martin Luther fan in Germany is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Francis of Assisi.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Martin Luther audiences in other countries

• Martin Luther — United States
• Martin Luther — United Kingdom
• Martin Luther — France
• Martin Luther — Italy
• Martin Luther — Spain
• Martin Luther — Brazil
• Martin Luther — Japan
• Martin Luther — South Korea
• Martin Luther — India

More Religion audiences in Germany

• Jesus (3,373,486)
• Hinduism (1,644,990)
• Judaism (1,345,684)
• Haitian Vodou (866,436)
• Unitarian Universalism (422,169)

Frequently asked questions

How many fans does Martin Luther have in Germany?

Martin Luther has an estimated audience of 1,193,139 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Martin Luther fans?

52.4% of Martin Luther fans are female, 47.6% are male, with an average age of 40.9 years.

Which brands do Martin Luther fans like most?

Martin Luther fans show strongest brand affinity for Francis of Assisi (127.74×), Pope Benedict XVI (96.46×), and Old Testament (49.82×) over the country average.

Where do Martin Luther fans live in Germany?

Martin Luther fans in Germany are most concentrated in Nordrhein-Westfalen (reach 238,974), Bayern (reach 155,934), and Niedersachsen (reach 149,709). These three regions account for the largest share of the active audience.

What other brands do Martin Luther fans also like?

Beyond Martin Luther itself, the audience over-indexes on Pope Benedict XVI (96.46×), Old Testament (49.82×), Pope Francis (53.63×), and Pope John Paul II (61.28×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Martin Luther. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.