Rascasse Audience Intelligence

Martin Luther Audience in Germany

A data profile of the people who buy, follow and care about Martin Luther in Germany — modelled from more than twelve digital signal sources. Martin Luther has an estimated audience of 1,184,134 people in Germany.

#715among Person in Germany#228in Politics & Society

The average Martin Luther fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Francis of Assisi, Old Testament, Tim Keller (pastor), with strongest over-indexing on Francis of Assisi (127.74× the country average).

Demographically, the Martin Luther audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Martin Luther fan in Germany is balanced, around 40.9 years old, with strong Spirituality tendencies and a notable affinity for Francis of Assisi.

Category: Politics & Society · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Martin Luther profile in Germany.

Audience size
1.2M
in Germany
Gender
52.4%♀
47.6% male
Age
40.9
average years
Country rank
#5587
Person in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Martin Luther fans

52.4% are female, 47.6% are male, average age 40.9.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Martin Luther audience in Germany
MetricValue
Female52.4%
Male47.6%
Average age40.9
Estimated audience size1,184,134
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Martin Luther audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3923%
40-4925%
50+20%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Martin Luther audience comes from Germany.

Worldwide audience distribution share by country for Martin Luther
CountryShare
United States26.9%
Germany16.4%
Chile3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Martin Luther audience in Germany is strongest.

Fig. 05

Top regions by affinity

Martin Luther fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~50K1.61×
02Thüringen~50K1.55×
03Sachsen~80K1.39×
04Niedersachsen~100K1.25×
05Rheinland-Pfalz~60K0.92×
06Hessen~80K0.90×
07Nordrhein-Westfalen~200K0.89×
08Baden-Württemberg~100K0.87×
09Brandenburg~30K0.87×
10Bremen~9K0.87×
11Hamburg~20K0.85×
12Mecklenburg-Vorpommern~20K0.85×
13Saarland~10K0.83×
14Bayern~200K0.80×
15Berlin~40K0.79×
16Schleswig-Holstein~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Martin Luther, Germany
0.78×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Martin Luther audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Martin Luther audience
#·InterestCategoryAffinity×
01Tim Keller (pastor)Politics & Society155.02×
02Billy GrahamPolitics & Society134.40×
03Francis of AssisiPolitics & Society127.74×
04Kenneth CopelandPolitics & Society105.44×
05Pope Benedict XVIPolitics & Society96.46×
06Society of JesusPolitics & Society94.43×
07ChristPolitics & Society88.48×
08Baptist churchPolitics & Society82.93×
09PentecostalismPolitics & Society82.32×
10Joyce MeyerPolitics & Society79.14×
11The gospelMovies & TV78.73×
12Railway signalCars & Mobility72.68×
13Traffic lightCars & Mobility65.26×
14Pope John Paul IIPolitics & Society61.28×
15Pope FrancisPolitics & Society53.63×
16Old TestamentPolitics & Society49.82×
17FaithPolitics & Society40.91×
18Contemporary Christian musicMusic & Radio28.95×
19BiblePolitics & Society24.76×
20Mission (Christianity)Politics & Society24.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Martin Luther audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Martin Luther audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE8.31×
PatriotismCONSERVATISM2.10×
Career OrientationPOWER1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Martin Luther audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.87×
ExtroversionTHRILL0.91×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Martin Luther have in Germany?

Martin Luther has an estimated audience of 1,184,134 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Martin Luther fans?

52.4% of Martin Luther fans are female, 47.6% are male, with an average age of 40.9 years.

03

Which brands do Martin Luther fans like most?

Martin Luther fans show strongest brand affinity for Francis of Assisi (127.74×), Old Testament (49.82×), and Tim Keller (pastor) (155.02×) over the country average.

04

Where do Martin Luther fans live in Germany?

Martin Luther fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Martin Luther fans also like?

Beyond Martin Luther itself, the audience over-indexes on Old Testament (49.82×), Tim Keller (pastor) (155.02×), Railway signal (72.68×), and Baptist church (82.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Martin Luther audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Martin Luther. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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