Pope Francis Audience in Germany
Pope Francis has an estimated audience of 100,624 people in Germany. 57.8% are female, 42.2% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Martin Luther, Jotex, Western Union, Tagesschau, Catherine, Duchess of Cambridge.
The average Pope Francis fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Martin Luther, Jotex, Western Union, with strongest over-indexing on Martin Luther (50.91× the country average). Demographically, the Pope Francis audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Spirituality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Pope
Demographics of Pope Francis fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 41.0 |
| Estimated audience size | 100,624 |
Audience persona
The typical Pope Francis fan in Germany is more female, around 41.0 years old, with strong Spirituality tendencies and a notable affinity for Martin Luther.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 349,715 | 1.43× |
| Bayern | 332,425 | 1.86× |
| Baden-Württemberg | 215,108 | 1.41× |
| Niedersachsen | 108,332 | 1× |
| Hessen | 90,789 | 1.07× |
| Rheinland-Pfalz | 85,052 | 1.52× |
| Sachsen | 53,635 | 0.98× |
| Berlin | 34,216 | 0.69× |
| Schleswig-Holstein | 25,103 | 0.63× |
| Thüringen | 24,089 | 0.85× |
| Sachsen-Anhalt | 21,854 | 0.76× |
| Brandenburg | 20,874 | 0.6× |
| Hamburg | 18,351 | 0.73× |
| Saarland | 18,328 | 1.34× |
| Mecklenburg-Vorpommern | 11,970 | 0.56× |
| Bremen | 5,432 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Martin Luther | 50.91× | Politics & Society |
| Jotex | 78.71× | Shopping |
| Western Union | 6.78× | Business & Career |
| Tagesschau | 2.26× | Movies & TV |
| Catherine, Duchess of Cambridge | 6.82× | Politics & Society |
| Real property | 4.78× | Home & Garden |
| Andrea Bocelli | 7.5× | Music & Radio |
| Pets | 1.79× | Pets & Animals |
| Che Guevara | 8.62× | Politics & Society |
| Corriere della Sera | 9.57× | News |
| Reinhard Mey | 4.89× | Music & Radio |
| Freedom Party of Austria | 12.26× | Politics & Society |
| St. Peter's Basilica | 17.01× | Travel & Leisure |
| Vatican City | 5.17× | Travel & Leisure |
| Westdeutscher Rundfunk | 3.12× | Movies & TV |
| Automobiles | 1.71× | Cars & Mobility |
| Focus | 2.78× | News |
| Netto Marken-Discount | 1.75× | Shopping |
| La Stampa | 13.04× | News |
| Cat food | 2.6× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.04 |
| LGBTQ+ Identity | OPEN | 1.86 |
| Mindfulness | BALANCE | 1.64 |
| Pet Ownership | JOY | 1.58 |
| Community Orientation | OPEN | 1.52 |
| Tradition | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| United Kingdom | 6.1% |
| Chile | 5.9% |
See Pope Francis audiences in other countries
More Pope audiences in Germany
- Pope John Paul II (848,393)
- Pope Benedict XVI (561,844)
- Pope Leo XIII (381,439)
- Pope John Paul I (255,813)
- Pope Pius XII (215,889)
Frequently asked questions
How many fans does Pope Francis have in Germany?
Pope Francis has an estimated audience of 100,624 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pope Francis fans?
57.8% of Pope Francis fans are female, 42.2% are male, with an average age of 41.0 years.
Which brands do Pope Francis fans like most?
Pope Francis fans show strongest brand affinity for Martin Luther (50.91×), Jotex (78.71×), and Western Union (6.78×) over the country average.
Where do Pope Francis fans live in Germany?
Pope Francis fans in Germany are most concentrated in Nordrhein-Westfalen (reach 349,715), Bayern (reach 332,425), and Baden-Württemberg (reach 215,108). These three regions account for the largest share of the active audience.
What other brands do Pope Francis fans also like?
Beyond Pope Francis itself, the audience over-indexes on Jotex (78.71×), Western Union (6.78×), Tagesschau (2.26×), and Catherine, Duchess of Cambridge (6.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pope Francis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.