Rascasse Audience Intelligence

Pope Francis Audience in Germany

A data profile of the people who buy, follow and care about Pope Francis in Germany — modelled from more than twelve digital signal sources. Pope Francis has an estimated audience of 225,402 people in Germany.

#2among Pope in Germany#4693among Person in Germany#1077in Politics & Society

The average Pope Francis fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Martin Luther, Vatican City, Tagesschau, with strongest over-indexing on Martin Luther (53.63× the country average).

Demographically, the Pope Francis audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pope Francis fan in Germany is more female, around 41.0 years old, with strong Spirituality tendencies and a notable affinity for Martin Luther.

Category: Politics & Society · Type: Person · Subtype: Pope

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pope Francis profile in Germany.

Audience size
225K
in Germany
Gender
57.8%♀
42.2% male
Age
41.0
average years
Country rank
#21066
Person in Germany
Fig. 01

Search interest · 12-month trend

-93%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pope Francis fans

57.8% are female, 42.2% are male, average age 41.0.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Pope Francis audience in Germany
MetricValue
Female57.8%
Male42.2%
Average age41.0
Estimated audience size225,402
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Pope Francis audience in Germany
Age bracketShare%
16-1919%
20-2914%
30-3918%
40-4924%
50+24%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Pope Francis audience comes from Germany.

Worldwide audience distribution share by country for Pope Francis
CountryShare
Chile7.6%
Italy6.3%
Philippines6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pope Francis audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pope Francis fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.77×
02Rheinland-Pfalz~80K1.50×
03Nordrhein-Westfalen~300K1.40×
04Baden-Württemberg~200K1.37×
05Saarland~20K1.36×
06Hessen~90K1.08×
07Niedersachsen~100K0.99×
08Sachsen~50K0.95×
09Thüringen~20K0.88×
10Sachsen-Anhalt~20K0.80×
11Hamburg~20K0.79×
12Berlin~40K0.78×
13Schleswig-Holstein~30K0.69×
14Bremen~7K0.69×
15Brandenburg~20K0.64×
16Mecklenburg-Vorpommern~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Pope Francis, Germany
0.63×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pope Francis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pope Francis audience
#·InterestCategoryAffinity×
01Martin LutherPolitics & Society53.63×
02Vatican CityTravel & Leisure36.54×
03St. Peter's BasilicaTravel & Leisure17.74×
04New TestamentPolitics & Society12.12×
05La StampaNews12.02×
06Lionel RichieMusic & Radio11.72×
07Andrea BocelliMusic & Radio8.40×
08Corriere della SeraNews8.11×
09Che GuevaraPolitics & Society7.53×
10Eros RamazzottiMusic & Radio5.67×
11Non-alcoholic beverageFood & Beverages5.12×
12The Epoch TimesNews5.11×
13Catholic ChurchPolitics & Society4.14×
14Catherine, Duchess of CambridgePolitics & Society4.14×
15Paris Saint-GermainSports3.50×
16TagesschauMovies & TV3.34×
17Political scienceBusiness & Career3.19×
18FocusNews3.17×
19TraditionPolitics & Society2.66×
20ReligionBusiness & Career2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pope Francis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pope Francis audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.20×
TraditionCONSERVATISM2.08×
Community OrientationOPEN1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pope Francis audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
ExtroversionTHRILL0.72×
Sports ActivityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pope Francis have in Germany?

Pope Francis has an estimated audience of 225,402 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pope Francis fans?

57.8% of Pope Francis fans are female, 42.2% are male, with an average age of 41.0 years.

03

Which brands do Pope Francis fans like most?

Pope Francis fans show strongest brand affinity for Martin Luther (53.63×), Vatican City (36.54×), and Tagesschau (3.34×) over the country average.

04

Where do Pope Francis fans live in Germany?

Pope Francis fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pope Francis fans also like?

Beyond Pope Francis itself, the audience over-indexes on Vatican City (36.54×), Tagesschau (3.34×), Andrea Bocelli (8.4×), and New Testament (12.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pope audiences in Germany

See Pope Francis audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pope Francis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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