Pope Francis Audience in United States

Pope Francis logo

Pope Francis has an estimated audience of 11,096,726 people in United States. 67.0% are female, 33.0% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Goop, Nationality, Progressive rock, Grace Slick, Cryptic crossword.

The average Pope Francis fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Nationality, Progressive rock, with strongest over-indexing on Goop (15.35× the country average). Demographically, the Pope Francis audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Pope

Demographics of Pope Francis fans

Demographic split for Pope Francis audience in United States
MetricValue
Female67.0%
Male33.0%
Average age38.7
Estimated audience size11,096,726

Audience persona

The typical Pope Francis fan in United States is more female, around 38.7 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Pope Francis in United States
RegionReachAffinity
California1,227,4921.01×
Texas907,3630.95×
Florida766,1461.02×
New York751,7341.21×
Pennsylvania523,0811.4×
Illinois453,6381.23×
Ohio406,5031.19×
New Jersey366,0311.3×
North Carolina339,5941.02×
Michigan334,2591.15×
Massachusetts322,3991.47×
Virginia286,8781.06×
Georgia259,3200.76×
Maryland230,1421.21×
Indiana225,4121.11×
Wisconsin203,1821.22×
Washington200,0670.9×
Missouri199,1441.11×
Tennessee194,9670.88×
Minnesota185,3661.17×
Colorado178,4031.02×
Louisiana166,6041.16×
Connecticut155,3581.4×
Kentucky138,4421×
South Carolina134,9950.81×
Oregon116,9500.92×
Oklahoma103,2770.84×
Kansas98,5071.13×
Iowa96,9541.06×
Nevada88,8520.83×
Arkansas71,5860.78×
Nebraska70,9491.27×
Arizona70,4110.31×
Utah64,1270.65×
New Mexico62,0791.12×
Mississippi61,7950.68×
Washington, District of Columbia52,4761.57×
New Hampshire49,9141.14×
Rhode Island48,7661.38×
West Virginia47,1600.91×
Idaho41,5120.75×
Alabama41,5030.27×
Maine38,8920.98×
Hawaii36,6560.77×
Delaware28,3960.93×
Montana25,8530.84×
North Dakota24,7051.08×
South Dakota24,3030.95×
Vermont18,5850.95×
Wyoming15,0230.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pope Francis audience
BrandAffinityCategory
Goop15.35×Internet & Social Media
Nationality5.85×Politics & Society
Progressive rock5.68×Music & Radio
Grace Slick18.23×Music & Radio
Cryptic crossword29.17×Technology & Electronics
headspace13.82×Health
Governor of Michigan10.75×Politics & Society
Wok9.45×Food & Beverages
Cherish (group)14.7×Music & Radio
Stamp collecting6.21×Home & Garden
Google Home8.39×Technology & Electronics
Goma21.78×Travel & Leisure
Ira Glass20.88×Music & Radio
Hibachi9.24×Food & Beverages
TV Fanatic11.65×Movies & TV
Gomer Pyle, U.S.M.C.29.44×Movies & TV
Product design2.01×Business & Career
Fairy godmother7.25×Literature
UK garage5.22×Music & Radio
Panama3.13×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pope Francis audience
TraitClusterScore
Risk AppetiteTHRILL2.44
SpiritualityBALANCE2.07
MindfulnessBALANCE1.41
Luxury OrientationPREMIUM1.39
Need for SecurityCONSERVATISM1.33
Quality AwarenessPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Pope Francis
CountryShare
United States26.1%
United Kingdom6.1%
Chile5.9%

See Pope Francis audiences in other countries

More Pope audiences in United States

Frequently asked questions

How many fans does Pope Francis have in United States?

Pope Francis has an estimated audience of 11,096,726 people in United States, concentrated in California and Texas.

What is the gender split and age of Pope Francis fans?

67.0% of Pope Francis fans are female, 33.0% are male, with an average age of 38.7 years.

Which brands do Pope Francis fans like most?

Pope Francis fans show strongest brand affinity for Goop (15.35×), Nationality (5.85×), and Progressive rock (5.68×) over the country average.

Where do Pope Francis fans live in United States?

Pope Francis fans in United States are most concentrated in California (reach 1,227,492), Texas (reach 907,363), and Florida (reach 766,146). These three regions account for the largest share of the active audience.

What other brands do Pope Francis fans also like?

Beyond Pope Francis itself, the audience over-indexes on Nationality (5.85×), Progressive rock (5.68×), Grace Slick (18.23×), and Cryptic crossword (29.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pope Francis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.