A data profile of the people who buy, follow and care about Pope Benedict XVI in United States — modelled from more than twelve digital signal sources. Pope Benedict XVI has an estimated audience of 272,225 people in United States.
The average Pope Benedict XVI fan in United States is 44.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Scott Hahn, Sustainable energy, Renewable energy, with strongest over-indexing on Scott Hahn (148.27× the country average).
Demographically, the Pope Benedict XVI audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Pope Benedict XVI fan in United States is more female, around 44.8 years old, with strong Family Orientation tendencies and a notable affinity for Scott Hahn.
The key figures that characterise the Pope Benedict XVI profile in United States.
62.4% are female, 37.6% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 44.8 |
| Estimated audience size | 272,225 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 38% |
Where the Pope Benedict XVI audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~4K | 1.24× | |
| 02 | Massachusetts | ~20K | 1.23× | |
| 03 | Pennsylvania | ~40K | 1.22× | |
| 04 | Rhode Island | ~4K | 1.22× | |
| 05 | New Jersey | ~30K | 1.21× | |
| 06 | Louisiana | ~10K | 1.21× | |
| 07 | Nebraska | ~6K | 1.21× | |
| 08 | Illinois | ~40K | 1.18× | |
| 09 | Kansas | ~9K | 1.18× | |
| 10 | Connecticut | ~10K | 1.17× | |
| 11 | California | ~100K | 1.15× | |
| 12 | Iowa | ~9K | 1.15× | |
| 13 | New York | ~60K | 1.13× | |
| 14 | Ohio | ~30K | 1.12× | |
| 15 | Michigan | ~30K | 1.10× | |
| 16 | Wisconsin | ~20K | 1.09× | |
| 17 | Indiana | ~20K | 1.08× | |
| 18 | North Dakota | ~2K | 1.08× | |
| 19 | Missouri | ~20K | 1.07× | |
| 20 | Minnesota | ~10K | 1.06× | |
| 21 | New Hampshire | ~4K | 1.06× | |
| 22 | Texas | ~90K | 1.05× | |
| 23 | New Mexico | ~5K | 1.05× | |
| 24 | South Dakota | ~2K | 1.05× | |
| 25 | Maryland | ~20K | 1.04× | |
| 26 | Virginia | ~20K | 1.03× | |
| 27 | Kentucky | ~10K | 1.00× | |
| 28 | Florida | ~60K | 0.99× | |
| 29 | North Carolina | ~30K | 0.99× | |
| 30 | Washington | ~20K | 0.95× | |
| 31 | Montana | ~3K | 0.95× | |
| 32 | Maine | ~3K | 0.94× | |
| 33 | Delaware | ~2K | 0.94× | |
| 34 | Colorado | ~10K | 0.93× | |
| 35 | Oklahoma | ~10K | 0.93× | |
| 36 | West Virginia | ~4K | 0.93× | |
| 37 | Vermont | ~2K | 0.93× | |
| 38 | Arkansas | ~7K | 0.91× | |
| 39 | Alaska | ~2K | 0.91× | |
| 40 | Arizona | ~20K | 0.89× | |
| 41 | Oregon | ~10K | 0.89× | |
| 42 | Tennessee | ~20K | 0.87× | |
| 43 | Nevada | ~8K | 0.87× | |
| 44 | Idaho | ~4K | 0.87× | |
| 45 | Hawaii | ~4K | 0.87× | |
| 46 | South Carolina | ~10K | 0.86× | |
| 47 | Georgia | ~20K | 0.82× | |
| 48 | Utah | ~7K | 0.82× | |
| 49 | Mississippi | ~6K | 0.80× | |
| 50 | Alabama | ~10K | 0.73× |
The strongest cross-interests of the Pope Benedict XVI audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scott Hahn | Politics & Society | 148.27× | ||
| 02 | St. Peter's Basilica | Travel & Leisure | 14.32× | ||
| 03 | ExxonMobil | Cars & Mobility | 10.59× | ||
| 04 | Elderly care | Health | 9.45× | ||
| 05 | Sustainable energy | Home & Garden | 7.95× | ||
| 06 | Renewable energy | Business & Career | 6.34× | ||
| 07 | Catholic Church | Politics & Society | 5.92× | ||
| 08 | FedEx | Business & Career | 5.04× | ||
| 09 | Drudge Report | Sports | 4.96× | ||
| 10 | Weather forecasting | Home & Garden | 4.55× | ||
| 11 | First class travel | Travel & Leisure | 4.32× | ||
| 12 | Solar energy | Home & Garden | 3.65× | ||
| 13 | Mortgage loans | Business & Career | 3.32× | ||
| 14 | Discount stores | Shopping | 2.74× | ||
| 15 | Shopping malls | Shopping | 2.43× | ||
| 16 | Religion | Business & Career | 2.40× | ||
| 17 | Internet & Social Media | 2.27× | |||
| 18 | McDonald's | Food & Beverages | 2.11× | ||
| 19 | Airbnb | Travel & Leisure | 2.00× | ||
| 20 | Furniture | Home & Garden | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.81× | |
| Patriotism | CONSERVATISM | 3.30× | |
| Spirituality | BALANCE | 3.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.59× | |
| Risk Appetite | THRILL | 0.69× | |
| Design Affinity | PREMIUM | 0.74× |
Pope Benedict XVI has an estimated audience of 272,225 people in United States, concentrated in California and Texas.
62.4% of Pope Benedict XVI fans are female, 37.6% are male, with an average age of 44.8 years.
Pope Benedict XVI fans show strongest brand affinity for Scott Hahn (148.27×), Sustainable energy (7.95×), and Renewable energy (6.34×) over the country average.
Pope Benedict XVI fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Pope Benedict XVI itself, the audience over-indexes on Sustainable energy (7.95×), Renewable energy (6.34×), Catholic Church (5.92×), and FedEx (5.04×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Pope Benedict XVI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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