Pope Francis Audience in Italy

Demographics of Pope Francis fans

Audience persona

The typical Pope Francis fan in Italy is more female, around 46.8 years old, with strong Patriotism tendencies and a notable affinity for Ipercoop.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Pope Francis audiences in other countries

• Pope Francis — Germany
• Pope Francis — United States
• Pope Francis — United Kingdom
• Pope Francis — France
• Pope Francis — Spain
• Pope Francis — Brazil
• Pope Francis — Japan
• Pope Francis — South Korea
• Pope Francis — India
• Pope Francis — Canada
• Pope Francis — Mexico

More Pope audiences in Italy

• San Giovanni Paolo II (2,908,994)
• Pope Benedict XVI (1,389,697)
• Pope Paul VI (1,028,165)
• Pope John Paul I (1,015,188)
• Pope John XXIII (929,874)

How to read this data

Audience size is the estimated number of people in Italy who actively search for Pope Francis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.