Rascasse Audience Intelligence

Worship Audience in Germany

A data profile of the people who buy, follow and care about Worship in Germany — modelled from more than twelve digital signal sources. Worship has an estimated audience of 926,981 people in Germany.

The average Worship fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include New Testament, Religion, Islamic architecture, with strongest over-indexing on New Testament (21.27× the country average).

Demographically, the Worship audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Worship fan in Germany is balanced, around 40.3 years old, with strong Mindfulness tendencies and a notable affinity for New Testament.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Worship profile in Germany.

Audience size
927K
in Germany
Gender
54.5%
45.5% male
Age
40.3
average years
Country rank
#6973
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Worship fans

54.5% are female, 45.5% are male, average age 40.3.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Worship audience in Germany
MetricValue
Female54.5%
Male45.5%
Average age40.3
Estimated audience size926,981
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Worship audience in Germany
Age bracketShare%
16-1918%
20-2916%
30-3920%
40-4926%
50+20%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Worship audience comes from Germany.

Worldwide audience distribution share by country for Worship
CountryShare
United States52.5%
Brazil8.4%
India8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Worship audience in Germany is strongest.

Fig. 05

Top regions by affinity

Worship fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.42×
02Hessen~90K1.25×
03Berlin~40K1.09×
04Hamburg~20K1.09×
05Schleswig-Holstein~30K1.05×
06Nordrhein-Westfalen~200K1.04×
07Rheinland-Pfalz~50K1.03×
08Bayern~200K1.02×
09Niedersachsen~90K1.02×
10Sachsen~50K0.99×
11Bremen~8K0.99×
12Saarland~10K0.95×
13Thüringen~20K0.91×
14Mecklenburg-Vorpommern~20K0.89×
15Brandenburg~30K0.88×
16Sachsen-Anhalt~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Worship, Germany
0.86×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Worship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Worship audience
#·InterestCategoryAffinity×
01IftarPolitics & Society24.38×
02New TestamentPolitics & Society21.27×
03Islamic architectureHome & Garden20.47×
04BethlehemTravel & Leisure13.21×
05Adventure parkKids & Family5.14×
06Agoda.comTravel & Leisure5.04×
07Non-alcoholic beverageFood & Beverages4.62×
08VotingPolitics & Society4.60×
09JesusPolitics & Society4.45×
10SnorkelingSports4.19×
11ReligionBusiness & Career3.96×
12SkyscannerTravel & Leisure3.96×
13Road tripTravel & Leisure3.47×
14Employment agencyBusiness & Career3.46×
15HugendubelShopping2.96×
16SupermanMovies & TV2.21×
17TagesschauMovies & TV1.96×
18AirbnbTravel & Leisure1.95×
19RyanairTravel & Leisure1.90×
20Netto Marken-DiscountShopping1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Worship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Worship audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.01×
SpiritualityBALANCE3.96×
Community OrientationOPEN1.95×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Worship audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.51×
IndulgenceJOY0.60×
Convenience OrientationPREMIUM0.72×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Worship have in Germany?

Worship has an estimated audience of 926,981 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Worship fans?

54.5% of Worship fans are female, 45.5% are male, with an average age of 40.3 years.

03

Which brands do Worship fans like most?

Worship fans show strongest brand affinity for New Testament (21.27×), Religion (3.96×), and Islamic architecture (20.47×) over the country average.

04

Where do Worship fans live in Germany?

Worship fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Worship fans also like?

Beyond Worship itself, the audience over-indexes on Religion (3.96×), Islamic architecture (20.47×), Tagesschau (1.96×), and Hugendubel (2.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Worship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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