Worship Audience in Germany
Worship has an estimated audience of 926,981 people in Germany. 54.5% are female, 45.5% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Western Union, Religion, Tagesschau, Real property, Ryanair.
The average Worship fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Western Union, Religion, Tagesschau, with strongest over-indexing on Western Union (11.32× the country average). Demographically, the Worship audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Worship fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 40.3 |
| Estimated audience size | 926,981 |
Audience persona
The typical Worship fan in Germany is balanced, around 40.3 years old, with strong Spirituality tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 234,444 | 1.16× |
| Baden-Württemberg | 185,676 | 1.47× |
| Bayern | 168,378 | 1.13× |
| Hessen | 109,334 | 1.55× |
| Niedersachsen | 89,205 | 0.99× |
| Rheinland-Pfalz | 48,139 | 1.04× |
| Berlin | 46,312 | 1.12× |
| Sachsen | 43,456 | 0.96× |
| Schleswig-Holstein | 37,369 | 1.12× |
| Hamburg | 25,403 | 1.21× |
| Brandenburg | 18,864 | 0.66× |
| Thüringen | 16,299 | 0.69× |
| Sachsen-Anhalt | 14,322 | 0.6× |
| Mecklenburg-Vorpommern | 10,773 | 0.61× |
| Saarland | 8,568 | 0.75× |
| Bremen | 7,599 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 11.32× | Business & Career |
| Religion | 4.1× | Business & Career |
| Tagesschau | 2.35× | Movies & TV |
| Real property | 5.34× | Home & Garden |
| Ryanair | 2.79× | Travel & Leisure |
| New Testament | 13.1× | Politics & Society |
| Pets | 1.7× | Pets & Animals |
| Airbnb | 2.26× | Travel & Leisure |
| Jesus | 4.5× | Politics & Society |
| Batman | 2.25× | Movies & TV |
| FIFA World Cup | 1.7× | Sports |
| Netto Marken-Discount | 1.78× | Shopping |
| Automobiles | 1.63× | Cars & Mobility |
| Tour de France | 4.45× | Sports |
| Trabzonspor | 4.36× | Sports |
| Islamic architecture | 15.32× | Home & Garden |
| Arnold Schwarzenegger | 4.61× | Movies & TV |
| Backpacking (travel) | 3.21× | Travel & Leisure |
| Fenerbahçe S.K. | 3.72× | Sports |
| Snapchat | 3.18× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 4.1 |
| Mindfulness | BALANCE | 3.05 |
| Design Affinity | PREMIUM | 1.83 |
| LGBTQ+ Identity | OPEN | 1.69 |
| Community Orientation | OPEN | 1.62 |
| Sports Activity | POWER | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.6% |
| Brazil | 8.4% |
| India | 8.4% |
See Worship audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Worship have in Germany?
Worship has an estimated audience of 926,981 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Worship fans?
54.5% of Worship fans are female, 45.5% are male, with an average age of 40.3 years.
Which brands do Worship fans like most?
Worship fans show strongest brand affinity for Western Union (11.32×), Religion (4.1×), and Tagesschau (2.35×) over the country average.
Where do Worship fans live in Germany?
Worship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 234,444), Baden-Württemberg (reach 185,676), and Bayern (reach 168,378). These three regions account for the largest share of the active audience.
What other brands do Worship fans also like?
Beyond Worship itself, the audience over-indexes on Religion (4.1×), Tagesschau (2.35×), Real property (5.34×), and Ryanair (2.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Worship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.