A data profile of the people who buy, follow and care about Worship in Germany — modelled from more than twelve digital signal sources. Worship has an estimated audience of 926,981 people in Germany.
The average Worship fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include New Testament, Religion, Islamic architecture, with strongest over-indexing on New Testament (21.27× the country average).
Demographically, the Worship audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Worship fan in Germany is balanced, around 40.3 years old, with strong Mindfulness tendencies and a notable affinity for New Testament.
The key figures that characterise the Worship profile in Germany.
54.5% are female, 45.5% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 40.3 |
| Estimated audience size | 926,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 20% |
of the worldwide Worship audience comes from Germany.
| Country | Share |
|---|---|
| United States | 52.5% |
| Brazil | 8.4% |
| India | 8.4% |
Where the Worship audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~200K | 1.42× | |
| 02 | Hessen | ~90K | 1.25× | |
| 03 | Berlin | ~40K | 1.09× | |
| 04 | Hamburg | ~20K | 1.09× | |
| 05 | Schleswig-Holstein | ~30K | 1.05× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.04× | |
| 07 | Rheinland-Pfalz | ~50K | 1.03× | |
| 08 | Bayern | ~200K | 1.02× | |
| 09 | Niedersachsen | ~90K | 1.02× | |
| 10 | Sachsen | ~50K | 0.99× | |
| 11 | Bremen | ~8K | 0.99× | |
| 12 | Saarland | ~10K | 0.95× | |
| 13 | Thüringen | ~20K | 0.91× | |
| 14 | Mecklenburg-Vorpommern | ~20K | 0.89× | |
| 15 | Brandenburg | ~30K | 0.88× | |
| 16 | Sachsen-Anhalt | ~20K | 0.86× |
The strongest cross-interests of the Worship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iftar | Politics & Society | 24.38× | ||
| 02 | New Testament | Politics & Society | 21.27× | ||
| 03 | Islamic architecture | Home & Garden | 20.47× | ||
| 04 | Bethlehem | Travel & Leisure | 13.21× | ||
| 05 | Adventure park | Kids & Family | 5.14× | ||
| 06 | Agoda.com | Travel & Leisure | 5.04× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 4.62× | ||
| 08 | Voting | Politics & Society | 4.60× | ||
| 09 | Jesus | Politics & Society | 4.45× | ||
| 10 | Snorkeling | Sports | 4.19× | ||
| 11 | Religion | Business & Career | 3.96× | ||
| 12 | Skyscanner | Travel & Leisure | 3.96× | ||
| 13 | Road trip | Travel & Leisure | 3.47× | ||
| 14 | Employment agency | Business & Career | 3.46× | ||
| 15 | Hugendubel | Shopping | 2.96× | ||
| 16 | Superman | Movies & TV | 2.21× | ||
| 17 | Tagesschau | Movies & TV | 1.96× | ||
| 18 | Airbnb | Travel & Leisure | 1.95× | ||
| 19 | Ryanair | Travel & Leisure | 1.90× | ||
| 20 | Netto Marken-Discount | Shopping | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 4.01× | |
| Spirituality | BALANCE | 3.96× | |
| Community Orientation | OPEN | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.51× | |
| Indulgence | JOY | 0.60× | |
| Convenience Orientation | PREMIUM | 0.72× |
Worship has an estimated audience of 926,981 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
54.5% of Worship fans are female, 45.5% are male, with an average age of 40.3 years.
Worship fans show strongest brand affinity for New Testament (21.27×), Religion (3.96×), and Islamic architecture (20.47×) over the country average.
Worship fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Worship itself, the audience over-indexes on Religion (3.96×), Islamic architecture (20.47×), Tagesschau (1.96×), and Hugendubel (2.96×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Worship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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