Rascasse Audience Intelligence

Worship Audience in United States

A data profile of the people who buy, follow and care about Worship in United States — modelled from more than twelve digital signal sources. Worship has an estimated audience of 9,470,610 people in United States.

#2386among Topic in United States#226in Politics & Society

The average Worship fan in United States is 45.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include New Testament, Tradition, Drudge Report, with strongest over-indexing on New Testament (5.52× the country average).

Demographically, the Worship audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Worship fan in United States is more female, around 45.3 years old, with strong Spirituality tendencies and a notable affinity for New Testament.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Worship profile in United States.

Audience size
9.5M
in United States
Gender
70.3%♀
29.7% male
Age
45.3
average years
Country rank
#3775
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Worship fans

70.3% are female, 29.7% are male, average age 45.3.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Worship audience in United States
MetricValue
Female70.3%
Male29.7%
Average age45.3
Estimated audience size9,470,610
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Worship audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3916%
40-4924%
50+36%
Fig. 04

Worldwide distribution

52.5%

of the worldwide Worship audience comes from United States.

Worldwide audience distribution share by country for Worship
CountryShare
United States52.5%
Brazil8.4%
India8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Worship audience in United States is strongest.

Fig. 05

Top regions by affinity

Worship fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.64×
02Alabama~200K1.53×
03Arkansas~100K1.42×
04Louisiana~200K1.41×
05Georgia~400K1.34×
06Oklahoma~100K1.32×
07Tennessee~200K1.28×
08South Carolina~200K1.28×
09Texas~1M1.25×
10North Carolina~400K1.23×
11Kentucky~100K1.22×
12Maryland~200K1.13×
13Missouri~200K1.13×
14Florida~700K1.12×
15Indiana~200K1.09×
16Hawaii~40K1.09×
17California~1M1.05×
18West Virginia~50K1.04×
19Virginia~200K1.02×
20Kansas~80K1.02×
21Idaho~50K1.00×
22Delaware~30K0.99×
23Ohio~300K0.98×
24Alaska~20K0.97×
25New Mexico~50K0.96×
26Arizona~200K0.95×
27Nebraska~50K0.95×
28Washington~200K0.94×
29Oregon~100K0.94×
30South Dakota~20K0.92×
31Pennsylvania~300K0.91×
32Michigan~200K0.91×
33Iowa~70K0.91×
34Illinois~300K0.90×
35Minnesota~100K0.90×
36Nevada~80K0.89×
37North Dakota~20K0.89×
38Wisconsin~100K0.88×
39Montana~20K0.88×
40Connecticut~80K0.84×
41Washington, District of Columbia~20K0.84×
42Colorado~100K0.83×
43Utah~70K0.83×
44New Jersey~200K0.81×
45New York~400K0.79×
46Vermont~10K0.79×
47Rhode Island~20K0.77×
48Massachusetts~100K0.76×
49Maine~30K0.75×
50New Hampshire~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Worship, United States
0.73×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Worship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Worship audience
#·InterestCategoryAffinity×
01New TestamentPolitics & Society5.52×
02Public administrationBusiness & Career4.01×
03Drudge ReportSports3.36×
04Non-alcoholic beverageFood & Beverages3.10×
05Web serverTechnology & Electronics3.01×
06Catholic ChurchPolitics & Society2.42×
07TraditionPolitics & Society2.29×
08PharmacyBusiness & Career2.29×
09Life insuranceBusiness & Career2.25×
10Charitable organizationPolitics & Society2.21×
11GeneticsKids & Family2.18×
12ThanksgivingKids & Family2.12×
13Fox News ChannelMovies & TV2.00×
14Real propertyHome & Garden1.97×
15DentistryBusiness & Career1.93×
16Nonprofit organizationPolitics & Society1.83×
17NostalgiaHome & Garden1.79×
18JesusPolitics & Society1.72×
19SupermarketShopping1.66×
20Dollar GeneralShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Worship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Worship audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.42×
Community OrientationOPEN2.21×
PatriotismCONSERVATISM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Worship audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.41×
Sports ActivityPOWER0.73×
Luxury OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Worship have in United States?

Worship has an estimated audience of 9,470,610 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Worship fans?

70.3% of Worship fans are female, 29.7% are male, with an average age of 45.3 years.

03

Which brands do Worship fans like most?

Worship fans show strongest brand affinity for New Testament (5.52×), Tradition (2.29×), and Drudge Report (3.36×) over the country average.

04

Where do Worship fans live in United States?

Worship fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Worship fans also like?

Beyond Worship itself, the audience over-indexes on Tradition (2.29×), Drudge Report (3.36×), Nonprofit organization (1.83×), and Genetics (2.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Worship audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Worship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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