Worship Audience in United States

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Worship has an estimated audience of 9,470,610 people in United States. 70.3% are female, 29.7% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: Progressive rock, Nationality, Layne Staley, WKRN-TV, Solo climbing.

The average Worship fan in United States is 45.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Progressive rock, Nationality, Layne Staley, with strongest over-indexing on Progressive rock (1.69× the country average). Demographically, the Worship audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Worship fans

Demographic split for Worship audience in United States
MetricValue
Female70.3%
Male29.7%
Average age45.3
Estimated audience size9,470,610

Audience persona

The typical Worship fan in United States is more female, around 45.3 years old, with strong Spirituality tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for Worship in United States
RegionReachAffinity
California1,074,6291.03×
Texas1,017,9521.25×
Florida742,2751.16×
New York433,2190.82×
Georgia423,7351.45×
North Carolina371,4781.3×
Pennsylvania298,5610.94×
Illinois296,5050.94×
Ohio295,9761.01×
Tennessee256,0511.35×
Virginia252,9651.1×
Michigan235,7130.95×
Alabama209,5251.58×
New Jersey200,8690.83×
Maryland190,1691.17×
Indiana189,5431.1×
Arizona188,1580.97×
South Carolina184,9691.3×
Washington184,8210.97×
Louisiana180,3321.48×
Missouri174,5381.14×
Kentucky143,8101.21×
Oklahoma143,3451.36×
Mississippi137,3471.76×
Massachusetts136,7800.73×
Colorado122,8110.82×
Minnesota120,7410.89×
Arkansas116,0711.49×
Wisconsin111,7340.78×
Oregon102,4560.94×
Connecticut83,0240.87×
Nevada79,1810.86×
Kansas77,2171.03×
Iowa68,4600.88×
Utah66,9530.79×
New Mexico46,6600.98×
West Virginia45,6431.03×
Idaho44,1450.93×
Hawaii42,5951.05×
Nebraska40,3150.85×
Delaware24,1340.92×
Washington, District of Columbia23,4810.82×
New Hampshire22,3670.6×
Maine20,2480.6×
Montana20,0620.76×
Rhode Island18,7310.62×
Alaska17,7400.88×
South Dakota16,0890.73×
North Dakota13,2550.68×
Vermont9,5870.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Worship audience
BrandAffinityCategory
Progressive rock1.69×Music & Radio
Nationality1.52×Politics & Society
Layne Staley1.81×Music & Radio
WKRN-TV1.58×Movies & TV
Solo climbing1.57×Sports
Brunello Cucinelli1.74×Fashion & Accessoires
Hattiesburg, Mississippi2.12×Travel & Leisure
EShakti2×Shopping
Final Fantasy VII (Famicom)2.52×Games
Elina Svitolina1.55×Sports
Software widget2.56×Technology & Electronics
Certified diabetes educator2.22×Business & Career
Vacaville, California1.83×Travel & Leisure
Escape Games2.8×Games
Mad About You1.78×Movies & TV
The Haunted1.69×Music & Radio
Parma1.73×Travel & Leisure
Bounce (film)1.63×Movies & TV
Houston County, Georgia3.61×Travel & Leisure
Molly Hatchet1.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Worship audience
TraitClusterScore
SpiritualityBALANCE1.9
Community OrientationOPEN1.33
PatriotismCONSERVATISM1.32
MindfulnessBALANCE1.26
TraditionCONSERVATISM1.25
Family OrientationCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Worship
CountryShare
United States52.6%
Brazil8.4%
India8.4%

See Worship audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Worship have in United States?

Worship has an estimated audience of 9,470,610 people in United States, concentrated in California and Texas.

What is the gender split and age of Worship fans?

70.3% of Worship fans are female, 29.7% are male, with an average age of 45.3 years.

Which brands do Worship fans like most?

Worship fans show strongest brand affinity for Progressive rock (1.69×), Nationality (1.52×), and Layne Staley (1.81×) over the country average.

Where do Worship fans live in United States?

Worship fans in United States are most concentrated in California (reach 1,074,629), Texas (reach 1,017,952), and Florida (reach 742,275). These three regions account for the largest share of the active audience.

What other brands do Worship fans also like?

Beyond Worship itself, the audience over-indexes on Nationality (1.52×), Layne Staley (1.81×), WKRN-TV (1.58×), and Solo climbing (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Worship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.