Protestantism Audience in Germany
Protestantism has an estimated audience of 454,565 people in Germany. 53.7% are female, 46.3% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peggy Guggenheim, Steampunk, HomeExchange.com, Urban Outfitters, Clogging.
The average Protestantism fan in Germany is 44.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peggy Guggenheim, Steampunk, HomeExchange.com, with strongest over-indexing on Peggy Guggenheim (24.36× the country average). Demographically, the Protestantism audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Mindfulness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Protestantism fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 44.2 |
| Estimated audience size | 454,565 |
Audience persona
The typical Protestantism fan in Germany is balanced, around 44.2 years old, with strong Mindfulness tendencies and a notable affinity for Peggy Guggenheim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,191 | 1.01× |
| Bayern | 59,574 | 0.82× |
| Baden-Württemberg | 54,310 | 0.88× |
| Niedersachsen | 49,245 | 1.12× |
| Hessen | 34,136 | 0.99× |
| Sachsen | 25,667 | 1.15× |
| Berlin | 23,085 | 1.14× |
| Rheinland-Pfalz | 20,924 | 0.92× |
| Schleswig-Holstein | 16,336 | 1× |
| Brandenburg | 15,404 | 1.09× |
| Sachsen-Anhalt | 11,843 | 1.01× |
| Thüringen | 11,382 | 0.98× |
| Hamburg | 11,112 | 1.08× |
| Mecklenburg-Vorpommern | 9,548 | 1.1× |
| Saarland | 4,315 | 0.77× |
| Bremen | 3,726 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peggy Guggenheim | 24.36× | Arts & Culture |
| Steampunk | 9.49× | Fashion & Accessoires |
| HomeExchange.com | 13.2× | Travel & Leisure |
| Urban Outfitters | 2.73× | Shopping |
| Clogging | 20× | Music & Radio |
| Progressive rock | 2.52× | Music & Radio |
| Israel | 2.91× | Travel & Leisure |
| KLIX (AM) | 3.2× | Music & Radio |
| Esra Erol | 6.65× | Movies & TV |
| Stradivarius | 1.89× | Shopping |
| Corona (band) | 2.53× | Music & Radio |
| Neon Genesis Evangelion (manga) | 6.59× | Literature |
| Högl | 8.25× | Fashion & Accessoires |
| Húsavík | 16.16× | Travel & Leisure |
| Solo climbing | 3.67× | Sports |
| Parma | 5.18× | Travel & Leisure |
| Christmas Gift | 1.51× | Kids & Family |
| Icon (magazine) | 2.23× | Arts & Culture |
| Urban horticulture | 1.54× | Home & Garden |
| Natural rubber | 1.62× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.67 |
| Patriotism | CONSERVATISM | 1.78 |
| LGBTQ+ Identity | OPEN | 1.74 |
| Tradition | CONSERVATISM | 1.67 |
| Spirituality | BALANCE | 1.65 |
| Pet Ownership | JOY | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.3% |
| Brazil | 20.6% |
| France | 2.7% |
See Protestantism audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Protestantism have in Germany?
Protestantism has an estimated audience of 454,565 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Protestantism fans?
53.7% of Protestantism fans are female, 46.3% are male, with an average age of 44.2 years.
Which brands do Protestantism fans like most?
Protestantism fans show strongest brand affinity for Peggy Guggenheim (24.36×), Steampunk (9.49×), and HomeExchange.com (13.2×) over the country average.
Where do Protestantism fans live in Germany?
Protestantism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,191), Bayern (reach 59,574), and Baden-Württemberg (reach 54,310). These three regions account for the largest share of the active audience.
What other brands do Protestantism fans also like?
Beyond Protestantism itself, the audience over-indexes on Steampunk (9.49×), HomeExchange.com (13.2×), Urban Outfitters (2.73×), and Clogging (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Protestantism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.