A data profile of the people who buy, follow and care about Protestantism in Brazil — modelled from more than twelve digital signal sources. Protestantism has an estimated audience of 4,771,266 people in Brazil.
Protestantism has an estimated audience of 4,771,266 people in Brazil. 66.9% are female, 33.1% are male, average age 40.1. Top brand affinities: Instagram, Religion, Rock music, Country music, Medicine.
Top brand affinities include Instagram, Religion, Rock music, with strongest over-indexing on Instagram (1.95× the country average).
Demographically, the Protestantism audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Protestantism fan in Brazil is more female, around 40.1 years old, with strong Tradition tendencies and a notable affinity for Instagram.
The key figures that characterise the Protestantism profile in Brazil.
66.9% are female, 33.1% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 40.1 |
| Estimated audience size | 4,771,266 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Protestantism audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 39.3% |
| Brazil | 20.6% |
| France | 2.7% |
The strongest cross-interests of the Protestantism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toy Story (franchise) | Movies & TV | 4.44× | ||
| 02 | Borussia Dortmund | Sports | 4.20× | ||
| 03 | Rick and Morty | Movies & TV | 3.35× | ||
| 04 | Spanish language | Politics & Society | 2.41× | ||
| 05 | Religion | Business & Career | 2.23× | ||
| 06 | Rock music | Music & Radio | 2.09× | ||
| 07 | Bible | Politics & Society | 2.06× | ||
| 08 | Pop music | Music & Radio | 1.98× | ||
| 09 | Country music | Music & Radio | 1.96× | ||
| 10 | Internet & Social Media | 1.95× | |||
| 11 | Medicine | Business & Career | 1.87× | ||
| 12 | Soul music | Music & Radio | 1.86× | ||
| 13 | Hip hop music | Music & Radio | 1.76× | ||
| 14 | Michael Jackson | Music & Radio | 1.73× | ||
| 15 | Shopping malls | Shopping | 1.72× | ||
| 16 | Radio | Technology & Electronics | 1.65× | ||
| 17 | Jazz music | Music & Radio | 1.62× | ||
| 18 | Real property | Home & Garden | 1.62× | ||
| 19 | Hypermarket | Shopping | 1.58× | ||
| 20 | Action movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.82× | |
| Spirituality | BALANCE | 1.79× | |
| Community Orientation | OPEN | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.67× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Extroversion | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Protestantism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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