Protestantism Audience in United States

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Protestantism has an estimated audience of 9,077,336 people in United States. 63.8% are female, 36.2% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Historic site, Google Home, Nationality.

The average Protestantism fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Historic site, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Protestantism audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Spirituality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Protestantism fans

Demographic split for Protestantism audience in United States
MetricValue
Female63.8%
Male36.2%
Average age44.5
Estimated audience size9,077,336

Audience persona

The typical Protestantism fan in United States is more female, around 44.5 years old, with strong Spirituality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Protestantism in United States
RegionReachAffinity
California1,226,9781.23×
Texas899,2871.15×
Florida660,9641.08×
New York516,5351.02×
Georgia321,7191.15×
North Carolina318,8411.17×
Pennsylvania308,4221.01×
Illinois294,1660.97×
Virginia255,0451.15×
Alabama254,2392×
Ohio248,6740.89×
Michigan230,5640.97×
New Jersey216,7500.94×
Tennessee211,5921.16×
Washington209,9501.15×
Arizona206,3271.11×
Massachusetts181,9871.02×
Indiana181,6501.1×
Maryland163,6471.05×
Missouri147,2391.01×
South Carolina138,4751.01×
Kentucky137,9681.21×
Minnesota126,7160.97×
Colorado123,6440.86×
Oklahoma115,4501.15×
Oregon110,8381.07×
Louisiana104,3410.89×
Wisconsin100,1840.73×
Connecticut96,9861.07×
Arkansas85,8561.15×
Utah78,2970.96×
Nevada75,7970.86×
Iowa73,0830.98×
Mississippi69,8940.93×
Kansas67,7710.95×
West Virginia44,8781.06×
Idaho44,7320.98×
New Mexico41,7380.92×
Hawaii37,0760.95×
Nebraska34,4850.76×
New Hampshire31,6950.89×
Maine28,3210.87×
Washington, District of Columbia27,1190.99×
Rhode Island24,3710.84×
Montana20,4500.81×
North Dakota20,2491.09×
Delaware19,2870.77×
Alaska16,3500.84×
South Dakota14,0680.67×
Vermont11,1490.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Protestantism audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Historic site8.52×Arts & Culture
Google Home11.53×Technology & Electronics
Nationality2.95×Politics & Society
The Historian16.48×Literature
Progressive rock2.09×Music & Radio
JDSU2.35×Business & Career
Eurail16.57×Cars & Mobility
Canis7.47×Pets & Animals
Parral, Chihuahua8.99×Travel & Leisure
Governor of Michigan4.13×Politics & Society
Vocal harmony2.45×Music & Radio
Nurse educator3.82×Kids & Family
Personalised Gifts2.17×Home & Garden
Noodle (Gorillaz)1.74×Music & Radio
Goma8.52×Travel & Leisure
The Journey (1959 film)8.52×Movies & TV
Wok2.91×Food & Beverages
Cherish (group)4.66×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Protestantism audience
TraitClusterScore
SpiritualityBALANCE1.69
Luxury OrientationPREMIUM1.48
PatriotismCONSERVATISM1.45
Community OrientationOPEN1.3
Risk AppetiteTHRILL1.28
Family OrientationCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Protestantism
CountryShare
United States39.3%
Brazil20.6%
France2.7%

See Protestantism audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Protestantism have in United States?

Protestantism has an estimated audience of 9,077,336 people in United States, concentrated in California and Texas.

What is the gender split and age of Protestantism fans?

63.8% of Protestantism fans are female, 36.2% are male, with an average age of 44.5 years.

Which brands do Protestantism fans like most?

Protestantism fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Historic site (8.52×) over the country average.

Where do Protestantism fans live in United States?

Protestantism fans in United States are most concentrated in California (reach 1,226,978), Texas (reach 899,287), and Florida (reach 660,964). These three regions account for the largest share of the active audience.

What other brands do Protestantism fans also like?

Beyond Protestantism itself, the audience over-indexes on Mathcore (17.5×), Historic site (8.52×), Google Home (11.53×), and Nationality (2.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Protestantism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.