Rascasse Audience Intelligence

Protestantism Audience in United States

A data profile of the people who buy, follow and care about Protestantism in United States — modelled from more than twelve digital signal sources. Protestantism has an estimated audience of 9,077,336 people in United States.

#2485among Topic in United States#238in Politics & Society

The average Protestantism fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, WWE Hall of Fame, DuckDuckGo, with strongest over-indexing on Google Maps (6.8× the country average).

Demographically, the Protestantism audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Protestantism fan in United States is more female, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Protestantism profile in United States.

Audience size
9.1M
in United States
Gender
63.8%♀
36.2% male
Age
44.5
average years
Country rank
#3942
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Protestantism fans

63.8% are female, 36.2% are male, average age 44.5.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Protestantism audience in United States
MetricValue
Female63.8%
Male36.2%
Average age44.5
Estimated audience size9,077,336
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Protestantism audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3918%
40-4924%
50+34%
Fig. 04

Worldwide distribution

39.3%

of the worldwide Protestantism audience comes from United States.

Worldwide audience distribution share by country for Protestantism
CountryShare
United States39.3%
Brazil20.6%
France2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Protestantism audience in United States is strongest.

Fig. 05

Top regions by affinity

Protestantism fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~200K1.60×
02Texas~1M1.24×
03California~1M1.16×
04Kentucky~100K1.16×
05Kansas~80K1.16×
06Virginia~300K1.14×
07Arkansas~90K1.14×
08North Carolina~300K1.12×
09Idaho~50K1.09×
10Washington~200K1.08×
11South Carolina~100K1.08×
12Indiana~200K1.07×
13Georgia~300K1.06×
14Tennessee~200K1.05×
15Missouri~200K1.05×
16Arizona~200K1.04×
17Oklahoma~100K1.04×
18Hawaii~40K1.04×
19Alaska~20K1.04×
20Oregon~100K1.03×
21New Mexico~50K1.03×
22Rhode Island~30K1.03×
23North Dakota~20K1.02×
24West Virginia~40K1.01×
25Pennsylvania~300K1.00×
26Massachusetts~200K1.00×
27Maryland~200K1.00×
28Connecticut~90K0.99×
29New Jersey~200K0.98×
30Utah~80K0.98×
31Montana~20K0.97×
32Iowa~70K0.96×
33Nebraska~40K0.95×
34New Hampshire~30K0.95×
35Florida~600K0.94×
36Minnesota~100K0.94×
37Mississippi~70K0.94×
38South Dakota~20K0.94×
39Louisiana~100K0.93×
40Maine~30K0.93×
41Washington, District of Columbia~30K0.93×
42Michigan~200K0.92×
43Vermont~10K0.92×
44New York~500K0.91×
45Illinois~300K0.91×
46Delaware~20K0.91×
47Nevada~80K0.89×
48Ohio~200K0.87×
49Colorado~100K0.87×
50Wisconsin~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Protestantism, United States
0.84×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Protestantism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Protestantism audience
#·InterestCategoryAffinity×
01CougarKids & Family8.52×
02RonaldinhoSports8.52×
03PopsicleFood & Beverages8.52×
04Allison JanneyMovies & TV8.52×
05Google MapsInternet & Social Media6.80×
06WWE Hall of FameSports5.36×
07DuckDuckGoInternet & Social Media5.18×
08New TestamentPolitics & Society4.91×
09Public administrationBusiness & Career4.88×
10Drudge ReportSports4.17×
11Seattle MarinersSports4.12×
12Web serverTechnology & Electronics3.94×
13Catholic ChurchPolitics & Society2.76×
14New York PostNews2.74×
15WhatsAppInternet & Social Media2.22×
16High schoolBusiness & Career2.19×
17BiblePolitics & Society2.05×
18GeneticsKids & Family2.04×
19Nonprofit organizationPolitics & Society1.59×
20Dollar GeneralShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Protestantism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Protestantism audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.22×
SpiritualityBALANCE2.05×
Community OrientationOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Protestantism audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.81×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Protestantism have in United States?

Protestantism has an estimated audience of 9,077,336 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Protestantism fans?

63.8% of Protestantism fans are female, 36.2% are male, with an average age of 44.5 years.

03

Which brands do Protestantism fans like most?

Protestantism fans show strongest brand affinity for Google Maps (6.8×), WWE Hall of Fame (5.36×), and DuckDuckGo (5.18×) over the country average.

04

Where do Protestantism fans live in United States?

Protestantism fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Protestantism fans also like?

Beyond Protestantism itself, the audience over-indexes on WWE Hall of Fame (5.36×), DuckDuckGo (5.18×), Drudge Report (4.17×), and Seattle Mariners (4.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Protestantism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Protestantism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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