A data profile of the people who buy, follow and care about New Testament in Brazil — modelled from more than twelve digital signal sources. New Testament has an estimated audience of 4,283,156 people in Brazil.
The average New Testament fan in Brazil is 39.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Esporte Clube Vitória, Jesus, Angel, with strongest over-indexing on Esporte Clube Vitória (1.71× the country average).
Demographically, the New Testament audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical New Testament fan in Brazil is more female, around 39.5 years old, with strong Spirituality tendencies and a notable affinity for Esporte Clube Vitória.
The key figures that characterise the New Testament profile in Brazil.
67.1% are female, 32.9% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 39.5 |
| Estimated audience size | 4,283,156 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide New Testament audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 31.6% |
| Brazil | 11.9% |
| Italy | 6.3% |
Where the New Testament audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goiás | ~200K | 1.12× | |
| 02 | Rio Grande do Norte | ~80K | 1.09× | |
| 03 | Alagoas | ~70K | 1.09× | |
| 04 | Amazonas | ~80K | 1.06× | |
| 05 | Mato Grosso do Sul | ~70K | 1.06× | |
| 06 | Santa Catarina | ~200K | 1.04× | |
| 07 | Maranhão | ~100K | 1.04× | |
| 08 | Sergipe | ~50K | 1.04× | |
| 09 | Roraima | ~10K | 1.03× | |
| 10 | Paraíba | ~90K | 1.02× | |
| 11 | Amapá | ~20K | 1.01× | |
| 12 | Mato Grosso | ~80K | 1.00× | |
| 13 | Paraná | ~300K | 0.99× | |
| 14 | Pará | ~100K | 0.99× | |
| 15 | Rio Grande do Sul | ~200K | 0.98× | |
| 16 | Federal District | ~70K | 0.98× | |
| 17 | Tocantins | ~30K | 0.98× | |
| 18 | Espírito Santo | ~90K | 0.97× | |
| 19 | Rondônia | ~30K | 0.97× | |
| 20 | Pernambuco | ~200K | 0.96× | |
| 21 | Acre | ~10K | 0.96× | |
| 22 | Rio de Janeiro | ~400K | 0.94× | |
| 23 | Piauí | ~60K | 0.94× | |
| 24 | Bahia | ~300K | 0.93× | |
| 25 | São Paulo | ~1M | 0.92× | |
| 26 | Ceará | ~200K | 0.91× | |
| 27 | Minas Gerais | ~400K | 0.89× |
The strongest cross-interests of the New Testament audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Experimental rock | Music & Radio | 2.70× | ||
| 02 | Apocalypticism | Politics & Society | 2.24× | ||
| 03 | Prophets and messengers in Islam | Politics & Society | 2.23× | ||
| 04 | Bethlehem | Travel & Leisure | 2.23× | ||
| 05 | Messiah | Politics & Society | 2.23× | ||
| 06 | Rabbi | Politics & Society | 2.23× | ||
| 07 | Land of Israel | Politics & Society | 2.13× | ||
| 08 | Prophet | Business & Career | 2.06× | ||
| 09 | Nazareth | Travel & Leisure | 2.03× | ||
| 10 | Jerusalem | Travel & Leisure | 1.95× | ||
| 11 | Angel | Politics & Society | 1.80× | ||
| 12 | Easter | Politics & Society | 1.79× | ||
| 13 | Anne Hathaway | Movies & TV | 1.73× | ||
| 14 | Esporte Clube Vitória | Sports | 1.71× | ||
| 15 | Deus (band) | Music & Radio | 1.71× | ||
| 16 | Jesus | Politics & Society | 1.57× | ||
| 17 | Tradition | Politics & Society | 1.55× | ||
| 18 | romantic comedies | Movies & TV | 1.55× | ||
| 19 | Family (biology) | Kids & Family | 1.54× | ||
| 20 | Bible | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.25× | |
| Tradition | CONSERVATISM | 1.13× | |
| Social Media Usage | JOY | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.67× | |
| Design Affinity | PREMIUM | 0.67× | |
| Indulgence | JOY | 0.72× |
New Testament has an estimated audience of 4,283,156 people in Brazil, concentrated in São Paulo and Minas Gerais.
67.1% of New Testament fans are female, 32.9% are male, with an average age of 39.5 years.
New Testament fans show strongest brand affinity for Esporte Clube Vitória (1.71×), Jesus (1.57×), and Angel (1.8×) over the country average.
New Testament fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond New Testament itself, the audience over-indexes on Jesus (1.57×), Angel (1.8×), Tradition (1.55×), and Prophet (2.06×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for New Testament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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