A data profile of the people who buy, follow and care about Angel in Brazil — modelled from more than twelve digital signal sources. Angel has an estimated audience of 6,967,514 people in Brazil.
Angel has an estimated audience of 6,967,514 people in Brazil. 68.3% are female, 31.7% are male, average age 37.3. Top brand affinities: Seleção Brasileira, Shopping malls, Rick and Morty, Medicine, Soul music.
Top brand affinities include Seleção Brasileira, Shopping malls, Rick and Morty, with strongest over-indexing on Seleção Brasileira (1.93× the country average).
Demographically, the Angel audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Angel fan in Brazil is more female, around 37.3 years old, with strong Tradition tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Angel profile in Brazil.
68.3% are female, 31.7% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 37.3 |
| Estimated audience size | 6,967,514 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Angel audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.2% |
| Italy | 8.4% |
| Brazil | 7.2% |
The strongest cross-interests of the Angel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 4.45× | ||
| 02 | Borussia Dortmund | Sports | 4.45× | ||
| 03 | Toy Story (franchise) | Movies & TV | 4.45× | ||
| 04 | Spanish language | Politics & Society | 2.42× | ||
| 05 | Tradition | Politics & Society | 2.27× | ||
| 06 | Soul music | Music & Radio | 2.10× | ||
| 07 | Seleção Brasileira | Sports | 1.93× | ||
| 08 | Shopping malls | Shopping | 1.92× | ||
| 09 | Jazz music | Music & Radio | 1.89× | ||
| 10 | Action movies | Movies & TV | 1.88× | ||
| 11 | Microsoft | Technology & Electronics | 1.88× | ||
| 12 | Medicine | Business & Career | 1.84× | ||
| 13 | Telecommunication | Technology & Electronics | 1.75× | ||
| 14 | Basketball | Sports | 1.70× | ||
| 15 | Spotify | Internet & Social Media | 1.65× | ||
| 16 | X | Internet & Social Media | 1.65× | ||
| 17 | Religion | Business & Career | 1.62× | ||
| 18 | Fragrances | Beauty & Wellness | 1.58× | ||
| 19 | Electronic music | Music & Radio | 1.58× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.27× | |
| Patriotism | CONSERVATISM | 1.65× | |
| Spirituality | BALANCE | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.58× | |
| Luxury Orientation | PREMIUM | 0.66× | |
| Design Affinity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Angel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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