Angel Audience in Germany

Angel logo

Angel has an estimated audience of 2,430,373 people in Germany. 65.4% are female, 34.6% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Rossmann, YouGov, Israel, Este, Veneto.

The average Angel fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Rossmann, YouGov, with strongest over-indexing on KLIX (AM) (12.02× the country average). Demographically, the Angel audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Angel fans

Demographic split for Angel audience in Germany
MetricValue
Female65.4%
Male34.6%
Average age39.4
Estimated audience size2,430,373

Audience persona

The typical Angel fan in Germany is more female, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for KLIX (AM).

Top regions in Germany

Top regions ranked by reach for Angel in Germany
RegionReachAffinity
Nordrhein-Westfalen532,354
Bayern364,8260.93×
Baden-Württemberg313,1210.94×
Niedersachsen246,6621.05×
Hessen211,2981.14×
Berlin134,2361.24×
Sachsen124,1421.04×
Rheinland-Pfalz115,3750.95×
Schleswig-Holstein81,2830.93×
Brandenburg80,4041.07×
Sachsen-Anhalt64,3171.02×
Thüringen52,4720.85×
Mecklenburg-Vorpommern52,3481.13×
Hamburg48,2440.88×
Saarland27,0400.91×
Bremen19,3590.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Angel audience
BrandAffinityCategory
KLIX (AM)12.02×Music & Radio
Rossmann1.88×Shopping
YouGov11.75×Business & Career
Israel2.37×Travel & Leisure
Este, Veneto2.24×Travel & Leisure
Da Hool17.03×Music & Radio
Christmas Gift1.5×Kids & Family
Gudrun Sjödén2.55×Fashion & Accessoires
Time (magazine)1.63×News
Snow White (Fables)1.74×Literature
Samanyolu Haber3.37×Movies & TV
Golem2.38×Technology & Electronics
Penn & Teller6.22×Movies & TV
Scratching post3.9×Pets & Animals
Corona (band)1.57×Music & Radio
Buying and Selling20×Home & Garden
The Journey (1959 film)9.15×Movies & TV
Esra Erol3.33×Movies & TV
Home Delivery1.55×Food & Beverages
Palestine Polytechnic University6.21×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Angel audience
TraitClusterScore
MindfulnessBALANCE2.99
Pet OwnershipJOY1.31
TraditionCONSERVATISM1.27
SpiritualityBALANCE1.26
IndulgenceJOY1.13
LGBTQ+ IdentityOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Angel
CountryShare
United States23.2%
Italy8.4%
Brazil7.2%

See Angel audiences in other countries

More Politics & Society audiences in Germany

Frequently asked questions

How many fans does Angel have in Germany?

Angel has an estimated audience of 2,430,373 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Angel fans?

65.4% of Angel fans are female, 34.6% are male, with an average age of 39.4 years.

Which brands do Angel fans like most?

Angel fans show strongest brand affinity for KLIX (AM) (12.02×), Rossmann (1.88×), and YouGov (11.75×) over the country average.

Where do Angel fans live in Germany?

Angel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 532,354), Bayern (reach 364,826), and Baden-Württemberg (reach 313,121). These three regions account for the largest share of the active audience.

What other brands do Angel fans also like?

Beyond Angel itself, the audience over-indexes on Rossmann (1.88×), YouGov (11.75×), Israel (2.37×), and Este, Veneto (2.24×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Angel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.