A data profile of the people who buy, follow and care about Deus (band) in Brazil — modelled from more than twelve digital signal sources. Deus (band) has an estimated audience of 4,755,837 people in Brazil.
Deus (band) has an estimated audience of 4,755,837 people in Brazil. 69.5% are female, 30.5% are male, average age 41.1. Top brand affinities: CR Vasco da Gama, MSN, Fluminense FC, Tinder, Tradition.
Top brand affinities include CR Vasco da Gama, MSN, Fluminense FC, with strongest over-indexing on CR Vasco da Gama (1.75× the country average).
Demographically, the Deus (band) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Tradition, Family Orientation.
The typical Deus (band) fan in Brazil is more female, around 41.1 years old, with strong Tradition tendencies and a notable affinity for CR Vasco da Gama.
The key figures that characterise the Deus (band) profile in Brazil.
69.5% are female, 30.5% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 41.1 |
| Estimated audience size | 4,755,837 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Deus (band) audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 77.3% |
| Portugal | 2.7% |
| Japan | 2.3% |
The strongest cross-interests of the Deus (band) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 4.03× | ||
| 02 | Jerusalem | Travel & Leisure | 3.28× | ||
| 03 | Tinder | Internet & Social Media | 3.27× | ||
| 04 | Petrobras | Cars & Mobility | 2.97× | ||
| 05 | Microwave oven | Home & Garden | 2.68× | ||
| 06 | Goiás Esporte Clube | Sports | 2.59× | ||
| 07 | MSN | News | 2.49× | ||
| 08 | Tradition | Politics & Society | 2.46× | ||
| 09 | Catholic Church | Politics & Society | 2.20× | ||
| 10 | Enel | Home & Garden | 2.10× | ||
| 11 | Public transport | Cars & Mobility | 2.10× | ||
| 12 | CR Vasco da Gama | Sports | 1.75× | ||
| 13 | Esporte Clube Bahia | Sports | 1.73× | ||
| 14 | Religion | Business & Career | 1.71× | ||
| 15 | Google Maps | Internet & Social Media | 1.71× | ||
| 16 | Fluminense FC | Sports | 1.66× | ||
| 17 | Botafogo de Futebol e Regatas | Sports | 1.65× | ||
| 18 | Fortaleza Esporte Clube | Sports | 1.60× | ||
| 19 | Preta Gil | Music & Radio | 1.56× | ||
| 20 | Samba | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.46× | |
| Family Orientation | CONSERVATISM | 1.78× | |
| Spirituality | BALANCE | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.39× | |
| Luxury Orientation | PREMIUM | 0.67× | |
| Design Affinity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Deus (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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