A data profile of the people who buy, follow and care about Prayer in Brazil — modelled from more than twelve digital signal sources. Prayer has an estimated audience of 4,603,801 people in Brazil.
Prayer has an estimated audience of 4,603,801 people in Brazil. 73.4% are female, 26.6% are male, average age 40.2. Top brand affinities: Instagram, Religion, Rock music, Country music, Pop music.
Top brand affinities include Instagram, Religion, Rock music, with strongest over-indexing on Instagram (2.23× the country average).
Demographically, the Prayer audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Prayer fan in Brazil is more female, around 40.2 years old, with strong Spirituality tendencies and a notable affinity for Instagram.
The key figures that characterise the Prayer profile in Brazil.
73.4% are female, 26.6% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 40.2 |
| Estimated audience size | 4,603,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Prayer audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 31.4% |
| Brazil | 4.7% |
| Indonesia | 3.8% |
The strongest cross-interests of the Prayer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 3.76× | ||
| 02 | Spanish language | Politics & Society | 2.77× | ||
| 03 | Religion | Business & Career | 2.54× | ||
| 04 | Bible | Politics & Society | 2.51× | ||
| 05 | Rock music | Music & Radio | 2.37× | ||
| 06 | Country music | Music & Radio | 2.24× | ||
| 07 | Internet & Social Media | 2.23× | |||
| 08 | Pop music | Music & Radio | 2.21× | ||
| 09 | Soul music | Music & Radio | 2.01× | ||
| 10 | Hip hop music | Music & Radio | 2.00× | ||
| 11 | Medicine | Business & Career | 1.96× | ||
| 12 | Shopping malls | Shopping | 1.87× | ||
| 13 | Action movies | Movies & TV | 1.84× | ||
| 14 | Jazz music | Music & Radio | 1.69× | ||
| 15 | Fragrances | Beauty & Wellness | 1.66× | ||
| 16 | Entrepreneurship | Business & Career | 1.59× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.57× | ||
| 18 | Furniture | Home & Garden | 1.54× | ||
| 19 | Electronic music | Music & Radio | 1.54× | ||
| 20 | Spotify | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.11× | |
| Tradition | CONSERVATISM | 1.94× | |
| Individualism | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.65× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Extroversion | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Prayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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