American folk music Audience in United States
American folk music has an estimated audience of 32,594,238 people in United States. 58.4% are female, 41.6% are male, average age 41.7. Top regions: California, Texas, New York.
The average American folk music fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the American folk music audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Tradition.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of American folk music fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 41.7 |
| Estimated audience size | 32,594,238 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,870,824 | 0.52× |
| Texas | 1,099,224 | 0.39× |
| New York | 1,057,650 | 0.58× |
| Florida | 1,025,455 | 0.46× |
| Illinois | 687,445 | 0.63× |
| Pennsylvania | 527,711 | 0.48× |
| Ohio | 524,958 | 0.52× |
| Michigan | 476,480 | 0.56× |
| Arizona | 456,420 | 0.69× |
| Massachusetts | 419,104 | 0.65× |
| North Carolina | 418,577 | 0.43× |
| New Jersey | 405,171 | 0.49× |
| Washington | 395,920 | 0.61× |
| Virginia | 394,127 | 0.5× |
| Georgia | 338,297 | 0.34× |
| Indiana | 316,777 | 0.53× |
| Tennessee | 310,231 | 0.47× |
| South Carolina | 308,011 | 0.63× |
| Missouri | 290,641 | 0.55× |
| Minnesota | 286,852 | 0.61× |
| Maryland | 280,105 | 0.5× |
| Colorado | 276,370 | 0.54× |
| Wisconsin | 275,192 | 0.56× |
| Mississippi | 262,307 | 0.98× |
| Arkansas | 252,448 | 0.94× |
| Oklahoma | 246,884 | 0.68× |
| Louisiana | 233,223 | 0.55× |
| Oregon | 228,042 | 0.61× |
| Kentucky | 224,281 | 0.55× |
| Alabama | 217,095 | 0.48× |
| West Virginia | 216,546 | 1.43× |
| Alaska | 216,097 | 3.1× |
| Connecticut | 203,528 | 0.62× |
| Nevada | 202,117 | 0.64× |
| Kansas | 200,016 | 0.78× |
| Idaho | 199,969 | 1.22× |
| New Hampshire | 193,295 | 1.51× |
| Hawaii | 191,026 | 1.36× |
| Iowa | 189,884 | 0.71× |
| Montana | 188,380 | 2.08× |
| South Dakota | 185,938 | 2.47× |
| Utah | 184,178 | 0.63× |
| North Dakota | 181,042 | 2.7× |
| Wyoming | 175,173 | 3.63× |
| Nebraska | 174,718 | 1.07× |
| New Mexico | 173,806 | 1.06× |
| Rhode Island | 172,291 | 1.66× |
| Maine | 172,187 | 1.47× |
| Vermont | 169,459 | 2.96× |
| Delaware | 154,292 | 1.72× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.44 |
| Tradition | CONSERVATISM | 1.38 |
| Community Orientation | OPEN | 1.19 |
| Social Media Usage | JOY | 1.09 |
| Mindfulness | BALANCE | 1.03 |
| Sports Activity | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.2% |
| Brazil | 6.8% |
| Italy | 4.4% |
See American folk music audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for American folk music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.