Rascasse Audience Intelligence

American folk music Audience in Brazil

A data profile of the people who buy, follow and care about American folk music in Brazil — modelled from more than twelve digital signal sources. American folk music has an estimated audience of 5,242,974 people in Brazil.

#37among Musical genre in Brazil#867among Topic in Brazil#104in Music & Radio

The average American folk music fan in Brazil is 38.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American folk music profile in Brazil.

Audience size
5.2M
in Brazil
Gender
59.8%♀
40.2% male
Age
38.1
average years
Country rank
#1273
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American folk music fans

59.8% are female, 40.2% are male, average age 38.1.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for American folk music audience in Brazil
MetricValue
Female59.8%
Male40.2%
Average age38.1
Estimated audience size5,242,974
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the American folk music audience in Brazil
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

6.8%

of the worldwide American folk music audience comes from Brazil.

Worldwide audience distribution share by country for American folk music
CountryShare
United States42.2%
Brazil6.8%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American folk music audience in Brazil is strongest.

Fig. 05

Top regions by affinity

American folk music fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~90K1.08×
02Espírito Santo~100K1.04×
03Pará~200K1.03×
04Alagoas~80K1.02×
05Roraima~20K1.02×
06Rio Grande do Sul~300K1.01×
07Paraíba~100K1.01×
08Amazonas~90K1.01×
09Mato Grosso do Sul~80K1.01×
10Sergipe~60K1.01×
11Acre~20K1.01×
12Rio Grande do Norte~90K1.00×
13Rondônia~40K1.00×
14Paraná~300K0.99×
15Pernambuco~200K0.99×
16Ceará~200K0.99×
17Goiás~200K0.99×
18Maranhão~100K0.99×
19Mato Grosso~100K0.99×
20Bahia~300K0.98×
21Santa Catarina~200K0.98×
22Minas Gerais~500K0.96×
23Rio de Janeiro~500K0.96×
24São Paulo~1.5M0.92×
25Amapá0.00×
26Tocantins0.00×
27Piauí0.00×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for American folk music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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