Monarch Audience in United States

Monarch has an estimated audience of 5,326,742 people in United States. 62.0% are female, 38.0% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Monarchy, Military press, MSN, Sam Elliott, Dylan O'Brien.

The average Monarch fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Monarchy, Military press, MSN, with strongest over-indexing on Monarchy (15.53× the country average). Demographically, the Monarch audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Monarch fans

Demographic split for Monarch audience in United States
MetricValue
Female62.0%
Male38.0%
Average age42.7
Estimated audience size5,326,742

Audience persona

The typical Monarch fan in United States is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Monarchy.

Top regions in United States

Top regions ranked by reach for Monarch in United States
RegionReachAffinity
California780,9321.33×
Texas692,5571.51×
Florida368,0541.02×
North Carolina286,0701.78×
New York285,5740.96×
Illinois174,3150.98×
Colorado172,1192.05×
Georgia158,8250.97×
Pennsylvania147,6000.82×
Michigan134,8330.97×
Ohio132,7450.81×
Virginia132,3261.02×
Washington126,6431.19×
Arizona115,6061.06×
New Jersey109,9950.81×
Tennessee105,8510.99×
Missouri103,0921.2×
Indiana95,5220.98×
Massachusetts95,4410.91×
Maryland90,9830.99×
Kansas88,9402.12×
Minnesota82,0021.07×
Alabama69,8060.94×
South Carolina69,4440.87×
Wisconsin68,1090.85×
Iowa65,5431.49×
Oregon61,5411.01×
Oklahoma59,5921.01×
Louisiana56,7990.83×
Kentucky53,9490.81×
Utah52,6431.1×
Connecticut41,8100.78×
Nevada38,2400.74×
Arkansas36,0030.82×
Mississippi33,2100.76×
Nebraska26,5220.99×
Idaho26,0600.98×
Hawaii22,2400.97×
New Mexico21,6430.81×
West Virginia20,3610.82×
Washington, District of Columbia16,5051.03×
New Hampshire15,9060.76×
Maine15,6280.82×
Montana15,2061.03×
Rhode Island12,5590.74×
Alaska10,5780.93×
Delaware9,5280.65×
South Dakota8,9270.72×
North Dakota8,0560.74×
Vermont7,3640.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monarch audience
BrandAffinityCategory
Monarchy15.53×Politics & Society
Military press27.96×Sports
MSN5.1×News
Sam Elliott8.19×Movies & TV
Dylan O'Brien9.82×Movies & TV
Christopher Guest13.41×Movies & TV
Staples (Canada)3.63×Business & Career
North Korea7.77×Travel & Leisure
Great Clips3.94×Beauty & Wellness
Jane Fonda8.99×Movies & TV
Willie Nelson6.49×Music & Radio
Dwight Yoakam11.81×Music & Radio
Laurence Fishburne10.83×Movies & TV
Catherine O'Hara3.99×Movies & TV
Blue Bloods (TV series)9.56×Movies & TV
The Goldbergs (TV series)13.51×Movies & TV
Queen Latifah9.39×Music & Radio
Don Cheadle13.95×Movies & TV
Family1.51×Kids & Family
Koala8.6×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monarch audience
TraitClusterScore
PatriotismCONSERVATISM1.69
SpiritualityBALANCE1.42
ExtroversionTHRILL1.37
TraditionCONSERVATISM1.36
Community OrientationOPEN1.25
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Monarch
CountryShare
United States21.4%
Mexico9.7%
Italy5.5%

See Monarch audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Monarch have in United States?

Monarch has an estimated audience of 5,326,742 people in United States, concentrated in California and Texas.

What is the gender split and age of Monarch fans?

62.0% of Monarch fans are female, 38.0% are male, with an average age of 42.7 years.

Which brands do Monarch fans like most?

Monarch fans show strongest brand affinity for Monarchy (15.53×), Military press (27.96×), and MSN (5.1×) over the country average.

Where do Monarch fans live in United States?

Monarch fans in United States are most concentrated in California (reach 780,932), Texas (reach 692,557), and Florida (reach 368,054). These three regions account for the largest share of the active audience.

What other brands do Monarch fans also like?

Beyond Monarch itself, the audience over-indexes on Military press (27.96×), MSN (5.1×), Sam Elliott (8.19×), and Dylan O'Brien (9.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monarch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.