Monarch Audience in United States
Monarch has an estimated audience of 5,326,742 people in United States. 62.0% are female, 38.0% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Israel, Progressive rock, Suhr Guitars, Urban Outfitters.
The average Monarch fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Israel, Progressive rock, with strongest over-indexing on Nationality (3.35× the country average). Demographically, the Monarch audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Monarch fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 42.7 |
| Estimated audience size | 5,326,742 |
Audience persona
The typical Monarch fan in United States is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 780,932 | 1.33× |
| Texas | 692,557 | 1.51× |
| Florida | 368,054 | 1.02× |
| North Carolina | 286,070 | 1.78× |
| New York | 285,574 | 0.96× |
| Illinois | 174,315 | 0.98× |
| Colorado | 172,119 | 2.05× |
| Georgia | 158,825 | 0.97× |
| Pennsylvania | 147,600 | 0.82× |
| Michigan | 134,833 | 0.97× |
| Ohio | 132,745 | 0.81× |
| Virginia | 132,326 | 1.02× |
| Washington | 126,643 | 1.19× |
| Arizona | 115,606 | 1.06× |
| New Jersey | 109,995 | 0.81× |
| Tennessee | 105,851 | 0.99× |
| Missouri | 103,092 | 1.2× |
| Indiana | 95,522 | 0.98× |
| Massachusetts | 95,441 | 0.91× |
| Maryland | 90,983 | 0.99× |
| Kansas | 88,940 | 2.12× |
| Minnesota | 82,002 | 1.07× |
| Alabama | 69,806 | 0.94× |
| South Carolina | 69,444 | 0.87× |
| Wisconsin | 68,109 | 0.85× |
| Iowa | 65,543 | 1.49× |
| Oregon | 61,541 | 1.01× |
| Oklahoma | 59,592 | 1.01× |
| Louisiana | 56,799 | 0.83× |
| Kentucky | 53,949 | 0.81× |
| Utah | 52,643 | 1.1× |
| Connecticut | 41,810 | 0.78× |
| Nevada | 38,240 | 0.74× |
| Arkansas | 36,003 | 0.82× |
| Mississippi | 33,210 | 0.76× |
| Nebraska | 26,522 | 0.99× |
| Idaho | 26,060 | 0.98× |
| Hawaii | 22,240 | 0.97× |
| New Mexico | 21,643 | 0.81× |
| West Virginia | 20,361 | 0.82× |
| Washington, District of Columbia | 16,505 | 1.03× |
| New Hampshire | 15,906 | 0.76× |
| Maine | 15,628 | 0.82× |
| Montana | 15,206 | 1.03× |
| Rhode Island | 12,559 | 0.74× |
| Alaska | 10,578 | 0.93× |
| Delaware | 9,528 | 0.65× |
| South Dakota | 8,927 | 0.72× |
| North Dakota | 8,056 | 0.74× |
| Vermont | 7,364 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 3.35× | Politics & Society |
| Israel | 2.84× | Travel & Leisure |
| Progressive rock | 2.42× | Music & Radio |
| Suhr Guitars | 17.56× | Music & Radio |
| Urban Outfitters | 1.64× | Shopping |
| Jeep Wagoneer | 4.85× | Cars & Mobility |
| JamBase | 6.2× | Music & Radio |
| Monogram | 1.86× | Home & Garden |
| Nebraska Cornhuskers football | 1.71× | Sports |
| Canon (music) | 8.6× | Music & Radio |
| Homie | 6.68× | Politics & Society |
| Urban horticulture | 1.53× | Home & Garden |
| Strategic human resource planning | 3.8× | Business & Career |
| Iron Man (film) | 1.94× | Movies & TV |
| Buying and Selling Real Estate | 3.04× | Home & Garden |
| Personality | 2.33× | Business & Career |
| Steampunk | 1.88× | Fashion & Accessoires |
| Captain Fantastic (film) | 3.62× | Movies & TV |
| Home staging | 1.86× | Home & Garden |
| Jeep Grand Cherokee (WJ) | 2.15× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.69 |
| Spirituality | BALANCE | 1.42 |
| Extroversion | THRILL | 1.37 |
| Tradition | CONSERVATISM | 1.36 |
| Community Orientation | OPEN | 1.25 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Mexico | 9.7% |
| Italy | 5.5% |
See Monarch audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Monarch have in United States?
Monarch has an estimated audience of 5,326,742 people in United States, concentrated in California and Texas.
What is the gender split and age of Monarch fans?
62.0% of Monarch fans are female, 38.0% are male, with an average age of 42.7 years.
Which brands do Monarch fans like most?
Monarch fans show strongest brand affinity for Nationality (3.35×), Israel (2.84×), and Progressive rock (2.42×) over the country average.
Where do Monarch fans live in United States?
Monarch fans in United States are most concentrated in California (reach 780,932), Texas (reach 692,557), and Florida (reach 368,054). These three regions account for the largest share of the active audience.
What other brands do Monarch fans also like?
Beyond Monarch itself, the audience over-indexes on Israel (2.84×), Progressive rock (2.42×), Suhr Guitars (17.56×), and Urban Outfitters (1.64×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Monarch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.