Rascasse Audience Intelligence

Monarch Audience in United States

A data profile of the people who buy, follow and care about Monarch in United States — modelled from more than twelve digital signal sources. Monarch has an estimated audience of 5,326,742 people in United States.

#3629among Topic in United States#398in Politics & Society

The average Monarch fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Military press, Monarchy, Dwight Yoakam, with strongest over-indexing on Military press (30.82× the country average).

Demographically, the Monarch audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monarch fan in United States is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Military press.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monarch profile in United States.

Audience size
5.3M
in United States
Gender
62.0%♀
38.0% male
Age
42.7
average years
Country rank
#6316
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monarch fans

62.0% are female, 38.0% are male, average age 42.7.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Monarch audience in United States
MetricValue
Female62.0%
Male38.0%
Average age42.7
Estimated audience size5,326,742
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Monarch audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3918%
40-4921%
50+31%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Monarch audience comes from United States.

Worldwide audience distribution share by country for Monarch
CountryShare
United States21.4%
Mexico9.7%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monarch audience in United States is strongest.

Fig. 05

Top regions by affinity

Monarch fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~200K1.88×
02Kansas~80K1.80×
03North Carolina~300K1.63×
04Texas~700K1.48×
05Iowa~60K1.38×
06California~800K1.30×
07Missouri~100K1.20×
08Washington~100K1.18×
09Utah~60K1.18×
10Montana~20K1.11×
11Minnesota~80K1.09×
12Idaho~30K1.06×
13Alaska~10K1.06×
14Maryland~90K1.04×
15Nebraska~30K1.02×
16Virginia~100K1.01×
17Oregon~60K1.01×
18Oklahoma~60K1.01×
19Hawaii~20K1.00×
20Washington, District of Columbia~20K1.00×
21Arizona~100K0.98×
22Indiana~100K0.98×
23Georgia~200K0.96×
24Tennessee~100K0.96×
25Illinois~200K0.94×
26Michigan~100K0.94×
27Alabama~70K0.94×
28Massachusetts~100K0.93×
29Florida~300K0.92×
30South Carolina~70K0.91×
31Arkansas~40K0.90×
32Wisconsin~70K0.89×
33Kentucky~60K0.89×
34Vermont~8K0.89×
35Ohio~100K0.88×
36New York~300K0.86×
37Pennsylvania~200K0.86×
38Maine~20K0.86×
39North Dakota~9K0.85×
40New Mexico~20K0.84×
41New Jersey~100K0.83×
42Louisiana~60K0.82×
43Connecticut~40K0.82×
44South Dakota~10K0.82×
45New Hampshire~20K0.81×
46Rhode Island~10K0.80×
47Nevada~40K0.78×
48West Virginia~20K0.78×
49Mississippi~30K0.75×
50Delaware~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Monarch, United States
0.69×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monarch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monarch audience
#·InterestCategoryAffinity×
01Military pressSports30.82×
02Pippa MiddletonPolitics & Society28.88×
03Hawaii Five-0Movies & TV21.65×
04The Goldbergs (TV series)Movies & TV16.17×
05MonarchyPolitics & Society15.51×
06Dwight YoakamMusic & Radio15.12×
07The EqualizerMovies & TV14.27×
08Hank WilliamsMusic & Radio11.81×
09Blue Bloods (TV series)Movies & TV10.07×
10Waylon JenningsMusic & Radio8.58×
11Chopped (TV series)Movies & TV7.84×
12Alan JacksonMusic & Radio6.39×
13Willie NelsonMusic & Radio6.19×
14The ChiveNews5.46×
15Web serverTechnology & Electronics4.36×
16Dylan O'BrienMovies & TV3.91×
17HollywoodTravel & Leisure1.88×
18MSNNews1.76×
19LivestockPets & Animals1.63×
20NatureHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monarch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monarch audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
SpiritualityBALANCE1.58×
Community OrientationOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monarch audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Pet OwnershipJOY0.73×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monarch have in United States?

Monarch has an estimated audience of 5,326,742 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Monarch fans?

62.0% of Monarch fans are female, 38.0% are male, with an average age of 42.7 years.

03

Which brands do Monarch fans like most?

Monarch fans show strongest brand affinity for Military press (30.82×), Monarchy (15.51×), and Dwight Yoakam (15.12×) over the country average.

04

Where do Monarch fans live in United States?

Monarch fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Monarch fans also like?

Beyond Monarch itself, the audience over-indexes on Monarchy (15.51×), Dwight Yoakam (15.12×), The Goldbergs (TV series) (16.17×), and The Equalizer (14.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Monarch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Monarch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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