Rascasse Audience Intelligence

Monarch Audience in Germany

A data profile of the people who buy, follow and care about Monarch in Germany — modelled from more than twelve digital signal sources. Monarch has an estimated audience of 308,621 people in Germany.

#6063among Topic in Germany#841in Politics & Society

The average Monarch fan in Germany is 34.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern.

Top brand affinities include Monarchy, Family, Nature, with strongest over-indexing on Monarchy (25.59× the country average).

Demographically, the Monarch audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Monarch fan in Germany is balanced, around 34.0 years old, with strong Spirituality tendencies and a notable affinity for Monarchy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monarch profile in Germany.

Audience size
309K
in Germany
Gender
51.7%♀
48.3% male
Age
34.0
average years
Country rank
#16974
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monarch fans

51.7% are female, 48.3% are male, average age 34.0.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Monarch audience in Germany
MetricValue
Female51.7%
Male48.3%
Average age34.0
Estimated audience size308,621
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Monarch audience in Germany
Age bracketShare%
16-1934%
20-2920%
30-3919%
40-4917%
50+10%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Monarch audience comes from Germany.

Worldwide audience distribution share by country for Monarch
CountryShare
United States21.4%
Mexico9.7%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monarch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Monarch fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~50K3.19×
02Berlin~20K1.59×
03Hessen~20K0.91×
04Nordrhein-Westfalen~60K0.90×
05Brandenburg~9K0.90×
06Bremen~2K0.89×
07Schleswig-Holstein~9K0.85×
08Rheinland-Pfalz~10K0.83×
09Thüringen~6K0.81×
10Sachsen-Anhalt~6K0.80×
11Hamburg~6K0.80×
12Mecklenburg-Vorpommern~5K0.80×
13Saarland~3K0.80×
14Niedersachsen~20K0.79×
15Bayern~40K0.76×
16Baden-Württemberg~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Monarch, Germany
0.74×1.00×3.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monarch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monarch audience
#·InterestCategoryAffinity×
01MonarchyPolitics & Society25.59×
02Wizards of Waverly PlaceMovies & TV20.00×
03Metin2Games20.00×
04Jaden SmithMovies & TV17.14×
05ScaffoldingHome & Garden15.37×
06Owen WilsonMovies & TV14.79×
07PaleontologyHealth9.39×
08StonemasonryHome & Garden9.33×
09Country rapMusic & Radio5.30×
10Catherine, Duchess of CambridgePolitics & Society4.65×
11FirefoxInternet & Social Media4.61×
12NatureHome & Garden4.21×
13FamilyKids & Family3.96×
14EmailTechnology & Electronics3.63×
15BiologyHealth3.04×
16VacationsTravel & Leisure2.66×
17GermanyTravel & Leisure2.17×
18German languagePolitics & Society2.08×
19TagesschauMovies & TV1.95×
20Netto Marken-DiscountShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monarch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monarch audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.04×
Convenience OrientationPREMIUM1.63×
TraditionCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monarch audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.71×
SustainabilityBALANCE0.72×
DIY MentalityTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monarch have in Germany?

Monarch has an estimated audience of 308,621 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.

02

What is the gender split and age of Monarch fans?

51.7% of Monarch fans are female, 48.3% are male, with an average age of 34.0 years.

03

Which brands do Monarch fans like most?

Monarch fans show strongest brand affinity for Monarchy (25.59×), Family (3.96×), and Nature (4.21×) over the country average.

04

Where do Monarch fans live in Germany?

Monarch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Sachsen (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Monarch fans also like?

Beyond Monarch itself, the audience over-indexes on Family (3.96×), Nature (4.21×), Jaden Smith (17.14×), and Germany (2.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Monarch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Monarch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →