Monarch Audience in Germany
Monarch has an estimated audience of 308,621 people in Germany. 51.7% are female, 48.3% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities: Este, Veneto, Pleural effusion, Vanuatu, Stradivarius, Pillow.
The average Monarch fan in Germany is 34.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities include Este, Veneto, Pleural effusion, Vanuatu, with strongest over-indexing on Este, Veneto (3.6× the country average). Demographically, the Monarch audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Monarch fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 34.0 |
| Estimated audience size | 308,621 |
Audience persona
The typical Monarch fan in Germany is balanced, around 34.0 years old, with strong Tradition tendencies and a notable affinity for Este, Veneto.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,444 | 0.85× |
| Sachsen | 53,331 | 3.52× |
| Bayern | 36,992 | 0.75× |
| Baden-Württemberg | 30,410 | 0.72× |
| Berlin | 25,926 | 1.88× |
| Niedersachsen | 22,513 | 0.75× |
| Hessen | 22,018 | 0.94× |
| Rheinland-Pfalz | 12,020 | 0.78× |
| Schleswig-Holstein | 8,660 | 0.78× |
| Brandenburg | 8,453 | 0.88× |
| Thüringen | 5,348 | 0.68× |
| Sachsen-Anhalt | 5,283 | 0.66× |
| Hamburg | 5,276 | 0.76× |
| Mecklenburg-Vorpommern | 4,007 | 0.68× |
| Saarland | 2,395 | 0.63× |
| Bremen | 2,144 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Este, Veneto | 3.6× | Travel & Leisure |
| Pleural effusion | 4.88× | Health |
| Vanuatu | 19.98× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.73× | Home & Garden |
| Medieval fantasy | 12.11× | Literature |
| Progressive rock | 1.7× | Music & Radio |
| Therme Erding | 4.46× | Travel & Leisure |
| Alaska | 3.3× | Travel & Leisure |
| Buying a House | 5.47× | Home & Garden |
| Kerala | 3.65× | Travel & Leisure |
| Škoda Kodiaq | 1.76× | Cars & Mobility |
| Helmond | 20.18× | Travel & Leisure |
| Israel | 1.53× | Travel & Leisure |
| 3D printing | 1.51× | Technology & Electronics |
| Corona (band) | 1.7× | Music & Radio |
| Faculty of Medicine, Chulalongkorn University | 8.47× | Business & Career |
| Weimar Republic | 3.35× | Politics & Society |
| Geothermal heating | 3.12× | Home & Garden |
| Esra Erol | 3.44× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.7 |
| Spirituality | BALANCE | 1.57 |
| Community Orientation | OPEN | 1.38 |
| Indulgence | JOY | 1.37 |
| Convenience Orientation | PREMIUM | 1.34 |
| Urban Lifestyle | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Mexico | 9.7% |
| Italy | 5.5% |
See Monarch audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Monarch have in Germany?
Monarch has an estimated audience of 308,621 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.
What is the gender split and age of Monarch fans?
51.7% of Monarch fans are female, 48.3% are male, with an average age of 34.0 years.
Which brands do Monarch fans like most?
Monarch fans show strongest brand affinity for Este, Veneto (3.6×), Pleural effusion (4.88×), and Vanuatu (19.98×) over the country average.
Where do Monarch fans live in Germany?
Monarch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,444), Sachsen (reach 53,331), and Bayern (reach 36,992). These three regions account for the largest share of the active audience.
What other brands do Monarch fans also like?
Beyond Monarch itself, the audience over-indexes on Pleural effusion (4.88×), Vanuatu (19.98×), Stradivarius (1.97×), and Pillow (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Monarch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.