Rascasse Audience Intelligence

Scaffolding Audience in Germany

A data profile of the people who buy, follow and care about Scaffolding in Germany — modelled from more than twelve digital signal sources. Scaffolding has an estimated audience of 229,040 people in Germany.

#7016among Topic in Germany#983in Home & Garden

The average Scaffolding fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jack Nicholson, Demi Moore, Borussia Dortmund, with strongest over-indexing on Jack Nicholson (24.43× the country average).

Demographically, the Scaffolding audience skews more male with an average age of 39.8, and over-indexes on personality traits such as DIY Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Scaffolding fan in Germany is more male, around 39.8 years old, with strong DIY Mentality tendencies and a notable affinity for Jack Nicholson.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scaffolding profile in Germany.

Audience size
229K
in Germany
Gender
22.4%♀
77.6% male
Age
39.8
average years
Country rank
#20836
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scaffolding fans

22.4% are female, 77.6% are male, average age 39.8.

Fig. 02

Gender split

22.4%
Female
77.6%
Male
Demographic split for Scaffolding audience in Germany
MetricValue
Female22.4%
Male77.6%
Average age39.8
Estimated audience size229,040
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Scaffolding audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3924%
40-4925%
50+17%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Scaffolding audience comes from Germany.

Worldwide audience distribution share by country for Scaffolding
CountryShare
China25.0%
United States10.4%
United Kingdom9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scaffolding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Scaffolding fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~2K1.22×
02Berlin~10K1.21×
03Hessen~20K1.17×
04Rheinland-Pfalz~10K1.17×
05Bayern~40K1.14×
06Baden-Württemberg~30K1.09×
07Hamburg~6K1.08×
08Saarland~3K1.07×
09Nordrhein-Westfalen~50K1.06×
10Niedersachsen~20K1.03×
11Thüringen~6K1.03×
12Sachsen~10K0.93×
13Schleswig-Holstein~7K0.91×
14Sachsen-Anhalt~5K0.85×
15Brandenburg~5K0.77×
16Mecklenburg-Vorpommern~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Scaffolding, Germany
0.69×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scaffolding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scaffolding audience
#·InterestCategoryAffinity×
01FC Dinamo BucureștiSports40.88×
02Exterior insulation finishing systemHome & Garden39.59×
03House of Wax (2005 film)Movies & TV25.27×
04Jack NicholsonMovies & TV24.43×
05Counties of RomaniaPolitics & Society19.38×
06Building insulationHome & Garden14.29×
07Marco ReusSports12.84×
08StuccoHome & Garden10.27×
09Demi MooreMovies & TV9.03×
10Patrick SwayzeMovies & TV8.92×
11Borussia DortmundSports2.62×
12BauhausShopping2.48×
13CraftsHome & Garden2.34×
14SoccerSports2.27×
15REWEShopping2.26×
16Netto Marken-DiscountShopping2.25×
17FIFA World CupSports2.12×
18AutomobilesCars & Mobility2.09×
19ShoppingShopping1.63×
20dB’sMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scaffolding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scaffolding audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.18×
Family OrientationCONSERVATISM1.95×
PatriotismCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scaffolding audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.91×
Healthy LifestyleBALANCE0.94×
Early Adopter MentalityPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scaffolding have in Germany?

Scaffolding has an estimated audience of 229,040 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Scaffolding fans?

22.4% of Scaffolding fans are female, 77.6% are male, with an average age of 39.8 years.

03

Which brands do Scaffolding fans like most?

Scaffolding fans show strongest brand affinity for Jack Nicholson (24.43×), Demi Moore (9.03×), and Borussia Dortmund (2.62×) over the country average.

04

Where do Scaffolding fans live in Germany?

Scaffolding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Scaffolding fans also like?

Beyond Scaffolding itself, the audience over-indexes on Demi Moore (9.03×), Borussia Dortmund (2.62×), House of Wax (2005 film) (25.27×), and Exterior insulation finishing system (39.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Scaffolding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Scaffolding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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