Scaffolding Audience in Germany
Scaffolding has an estimated audience of 229,040 people in Germany. 22.4% are female, 77.6% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jack Nicholson, Borussia Dortmund, Demi Moore, House of Wax (2005 film), Exterior insulation finishing system.
The average Scaffolding fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jack Nicholson, Borussia Dortmund, Demi Moore, with strongest over-indexing on Jack Nicholson (24.43× the country average). Demographically, the Scaffolding audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Scaffolding fans
| Metric | Value |
|---|---|
| Female | 22.4% |
| Male | 77.6% |
| Average age | 39.8 |
| Estimated audience size | 229,040 |
Audience persona
The typical Scaffolding fan in Germany is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Jack Nicholson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,781 | 1.09× |
| Bayern | 44,335 | 1.2× |
| Baden-Württemberg | 35,301 | 1.13× |
| Niedersachsen | 24,026 | 1.08× |
| Hessen | 20,443 | 1.17× |
| Rheinland-Pfalz | 14,177 | 1.24× |
| Berlin | 11,654 | 1.14× |
| Sachsen | 10,246 | 0.91× |
| Schleswig-Holstein | 7,290 | 0.89× |
| Thüringen | 6,184 | 1.06× |
| Hamburg | 5,409 | 1.05× |
| Brandenburg | 5,341 | 0.75× |
| Sachsen-Anhalt | 5,103 | 0.86× |
| Saarland | 3,083 | 1.1× |
| Mecklenburg-Vorpommern | 2,536 | 0.58× |
| Bremen | 2,221 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jack Nicholson | 24.43× | Movies & TV |
| Borussia Dortmund | 2.62× | Sports |
| Demi Moore | 9.03× | Movies & TV |
| House of Wax (2005 film) | 25.27× | Movies & TV |
| Exterior insulation finishing system | 39.59× | Home & Garden |
| Counties of Romania | 19.38× | Politics & Society |
| Stucco | 10.27× | Home & Garden |
| Marco Reus | 12.84× | Sports |
| Patrick Swayze | 8.92× | Movies & TV |
| Soccer | 2.27× | Sports |
| Bauhaus | 2.48× | Shopping |
| Building insulation | 14.29× | Home & Garden |
| REWE | 2.26× | Shopping |
| Shopping | 1.63× | Shopping |
| Automobiles | 2.09× | Cars & Mobility |
| FC Dinamo București | 40.88× | Sports |
| Crafts | 2.34× | Home & Garden |
| FIFA World Cup | 2.12× | Sports |
| Netto Marken-Discount | 2.25× | Shopping |
| Daily Mail | 7.04× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.48 |
| DIY Mentality | THRILL | 1.4 |
| Need for Security | CONSERVATISM | 1.24 |
| Extroversion | THRILL | 1.17 |
| Travelling | THRILL | 1.15 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 25.1% |
| United States | 10.5% |
| United Kingdom | 10.0% |
See Scaffolding audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Scaffolding have in Germany?
Scaffolding has an estimated audience of 229,040 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Scaffolding fans?
22.4% of Scaffolding fans are female, 77.6% are male, with an average age of 39.8 years.
Which brands do Scaffolding fans like most?
Scaffolding fans show strongest brand affinity for Jack Nicholson (24.43×), Borussia Dortmund (2.62×), and Demi Moore (9.03×) over the country average.
Where do Scaffolding fans live in Germany?
Scaffolding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,781), Bayern (reach 44,335), and Baden-Württemberg (reach 35,301). These three regions account for the largest share of the active audience.
What other brands do Scaffolding fans also like?
Beyond Scaffolding itself, the audience over-indexes on Borussia Dortmund (2.62×), Demi Moore (9.03×), House of Wax (2005 film) (25.27×), and Exterior insulation finishing system (39.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scaffolding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.