Building insulation Audience in Germany
Building insulation has an estimated audience of 469,563 people in Germany. 49.0% are female, 51.0% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mustard seed, John Stuart Mill, Baiersbronn, Pillow, Natural rubber.
The average Building insulation fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mustard seed, John Stuart Mill, Baiersbronn, with strongest over-indexing on Mustard seed (20× the country average). Demographically, the Building insulation audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Building insulation fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 39.1 |
| Estimated audience size | 469,563 |
Audience persona
The typical Building insulation fan in Germany is balanced, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Mustard seed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 38,233 | 0.37× |
| Bayern | 37,599 | 0.5× |
| Baden-Württemberg | 36,697 | 0.57× |
| Niedersachsen | 34,209 | 0.75× |
| Rheinland-Pfalz | 33,169 | 1.41× |
| Hessen | 30,747 | 0.86× |
| Sachsen | 29,756 | 1.29× |
| Brandenburg | 29,489 | 2.02× |
| Berlin | 28,808 | 1.37× |
| Schleswig-Holstein | 27,359 | 1.62× |
| Mecklenburg-Vorpommern | 22,287 | 2.49× |
| Hamburg | 13,663 | 1.29× |
| Thüringen | 6,523 | 0.55× |
| Sachsen-Anhalt | 6,335 | 0.52× |
| Saarland | 5,539 | 0.96× |
| Bremen | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mustard seed | 20× | Food & Beverages |
| John Stuart Mill | 18.06× | Politics & Society |
| Baiersbronn | 9.7× | Travel & Leisure |
| Pillow | 1.7× | Home & Garden |
| Natural rubber | 2.54× | Cars & Mobility |
| Mülheim | 3.64× | Travel & Leisure |
| De Buyer | 9.28× | Home & Garden |
| Cynthia Erivo | 3.55× | Movies & TV |
| Jack White | 1.58× | Movies & TV |
| Stucco | 1.96× | Home & Garden |
| Icon (magazine) | 1.88× | Arts & Culture |
| KLIX (AM) | 1.75× | Music & Radio |
| For Honor | 9.96× | Games |
| Zazen | 14.17× | Politics & Society |
| Hawesko | 2.42× | Food & Beverages |
| Leverage (TV series) | 3.86× | Movies & TV |
| Indigenous Australian art | 3.68× | Arts & Culture |
| Vocal harmony | 4.73× | Music & Radio |
| Sponge (band) | 20× | Music & Radio |
| Space Battleship Yamato | 13.06× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.42 |
| Need for Security | CONSERVATISM | 1.69 |
| Risk Appetite | THRILL | 1.58 |
| Early Adopter Mentality | POWER | 1.5 |
| Career Orientation | POWER | 1.43 |
| DIY Mentality | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| United Kingdom | 9.6% |
| France | 7.5% |
See Building insulation audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Building insulation have in Germany?
Building insulation has an estimated audience of 469,563 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Building insulation fans?
49.0% of Building insulation fans are female, 51.0% are male, with an average age of 39.1 years.
Which brands do Building insulation fans like most?
Building insulation fans show strongest brand affinity for Mustard seed (20×), John Stuart Mill (18.06×), and Baiersbronn (9.7×) over the country average.
Where do Building insulation fans live in Germany?
Building insulation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 38,233), Bayern (reach 37,599), and Baden-Württemberg (reach 36,697). These three regions account for the largest share of the active audience.
What other brands do Building insulation fans also like?
Beyond Building insulation itself, the audience over-indexes on John Stuart Mill (18.06×), Baiersbronn (9.7×), Pillow (1.7×), and Natural rubber (2.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Building insulation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.