Rascasse Audience Intelligence

Building insulation Audience in Germany

A data profile of the people who buy, follow and care about Building insulation in Germany — modelled from more than twelve digital signal sources. Building insulation has an estimated audience of 469,563 people in Germany.

#4833among Topic in Germany#672in Home & Garden

The average Building insulation fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Efficient energy use, Petroleum industry, Kate Winslet, with strongest over-indexing on Efficient energy use (7.15× the country average).

Demographically, the Building insulation audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Building insulation fan in Germany is balanced, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Efficient energy use.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Building insulation profile in Germany.

Audience size
470K
in Germany
Gender
49.0%♀
51.0% male
Age
39.1
average years
Country rank
#12370
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Building insulation fans

49.0% are female, 51.0% are male, average age 39.1.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Building insulation audience in Germany
MetricValue
Female49.0%
Male51.0%
Average age39.1
Estimated audience size469,563
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Building insulation audience in Germany
Age bracketShare%
16-1916%
20-2922%
30-3923%
40-4922%
50+17%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Building insulation audience comes from Germany.

Worldwide audience distribution share by country for Building insulation
CountryShare
United States20.4%
United Kingdom9.6%
France7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Building insulation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Building insulation fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~20K1.18×
02Schleswig-Holstein~20K1.13×
03Rheinland-Pfalz~30K1.09×
04Berlin~20K1.08×
05Sachsen~20K1.06×
06Mecklenburg-Vorpommern~10K1.06×
07Hamburg~10K1.01×
08Sachsen-Anhalt~10K1.00×
09Thüringen~10K1.00×
10Saarland~6K1.00×
11Hessen~30K0.96×
12Niedersachsen~40K0.94×
13Baden-Württemberg~60K0.90×
14Bayern~70K0.88×
15Nordrhein-Westfalen~90K0.85×
16Bremen0.00×
Fig. 06

Affinity by region

Affinity by region — Building insulation, Germany
0.85×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Building insulation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Building insulation audience
#·InterestCategoryAffinity×
01Green roofHome & Garden42.82×
02Heavy RainGames23.21×
03Vincent D'OnofrioMovies & TV20.00×
04Petroleum industryBusiness & Career19.63×
05Volkswagen ID.3Cars & Mobility18.32×
0624 (TV series)Movies & TV15.74×
07Kate WinsletMovies & TV12.54×
08Krefeld PinguineSports11.69×
09VotingPolitics & Society7.32×
10Efficient energy useTechnology & Electronics7.15×
11Turkish AirlinesTravel & Leisure6.86×
12MotorboatCars & Mobility5.78×
13TV game showsMovies & TV4.80×
14Solar powerHome & Garden4.34×
15Solar energyHome & Garden3.55×
16PhotovoltaicsHome & Garden3.49×
17HugendubelShopping3.14×
18AutoScout24Cars & Mobility2.31×
19HornbachShopping2.15×
20FamilyKids & Family1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Building insulation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Building insulation audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.33×
Risk AppetiteTHRILL2.03×
Need for SecurityCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Building insulation audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.69×
Luxury OrientationPREMIUM0.73×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Building insulation have in Germany?

Building insulation has an estimated audience of 469,563 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Building insulation fans?

49.0% of Building insulation fans are female, 51.0% are male, with an average age of 39.1 years.

03

Which brands do Building insulation fans like most?

Building insulation fans show strongest brand affinity for Efficient energy use (7.15×), Petroleum industry (19.63×), and Kate Winslet (12.54×) over the country average.

04

Where do Building insulation fans live in Germany?

Building insulation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Building insulation fans also like?

Beyond Building insulation itself, the audience over-indexes on Petroleum industry (19.63×), Kate Winslet (12.54×), Vincent D'Onofrio (20×), and 24 (TV series) (15.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Building insulation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Building insulation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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