Building insulation Audience in United States

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Building insulation has an estimated audience of 3,512,481 people in United States. 36.0% are female, 64.0% are male, average age 45.3. Top regions: Texas, California, North Carolina. Top brand affinities: Governor of Michigan, Grinch, Vocal harmony, Wok, Cherish (group).

The average Building insulation fan in United States is 45.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, North Carolina. Top brand affinities include Governor of Michigan, Grinch, Vocal harmony, with strongest over-indexing on Governor of Michigan (19.22× the country average). Demographically, the Building insulation audience skews more male with an average age of 45.3, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Building insulation fans

Demographic split for Building insulation audience in United States
MetricValue
Female36.0%
Male64.0%
Average age45.3
Estimated audience size3,512,481

Audience persona

The typical Building insulation fan in United States is more male, around 45.3 years old, with strong DIY Mentality tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Building insulation in United States
RegionReachAffinity
Texas197,6100.65×
California174,8390.45×
North Carolina124,5121.18×
Florida121,5380.51×
New York111,3250.57×
Kentucky110,0812.5×
Georgia83,7070.77×
Virginia64,0630.75×
South Carolina62,6091.18×
Tennessee61,5220.87×
Alabama54,8911.12×
Ohio52,3580.48×
Oklahoma50,8431.3×
Pennsylvania48,4010.41×
Illinois45,3970.39×
Louisiana41,6260.92×
Missouri40,3460.71×
Michigan39,7780.43×
Colorado36,4080.66×
Washington34,1540.48×
Massachusetts31,3680.45×
New Jersey29,9230.33×
Indiana29,7570.46×
Mississippi29,2601.01×
Arizona28,9060.4×
West Virginia27,3761.67×
Maryland24,9960.41×
Wisconsin24,5580.46×
Minnesota24,3800.48×
Arkansas24,2610.84×
Kansas22,3120.81×
Oregon21,6220.54×
Nevada20,6140.61×
Iowa19,7690.68×
Nebraska19,4901.11×
Idaho19,3321.1×
Alaska19,2842.57×
Utah17,7000.56×
Hawaii17,0471.13×
Connecticut16,8650.48×
Montana16,8111.73×
South Dakota16,5932.04×
North Dakota16,1562.24×
New Hampshire15,9231.15×
Wyoming15,6323×
New Mexico15,5100.88×
Rhode Island15,3751.38×
Maine15,3661.22×
Vermont15,1222.45×
Delaware13,7691.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Building insulation audience
BrandAffinityCategory
Governor of Michigan19.22×Politics & Society
Grinch6.84×Movies & TV
Vocal harmony7.59×Music & Radio
Wok10.85×Food & Beverages
Cherish (group)17.51×Music & Radio
El Paso County, Colorado20.66×Travel & Leisure
Goop8.34×Internet & Social Media
Hipster13.85×Politics & Society
Fairy godmother10.26×Literature
Hibachi10.44×Food & Beverages
Israel2.76×Travel & Leisure
Hexbug28.13×Kids & Family
Google Home8.09×Technology & Electronics
headspace11.21×Health
Grace Slick10.06×Music & Radio
TV Fanatic10.17×Movies & TV
Preta Gil19.99×Music & Radio
La Jolla7.81×Travel & Leisure
Kikar HaShabbat13.14×News
Jesse Plemons2.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Building insulation audience
TraitClusterScore
DIY MentalityTHRILL1.67
Need for SecurityCONSERVATISM1.55
Quality AwarenessPREMIUM1.42
Career OrientationPOWER1.36
Price SensitivityPREMIUM1.32
Risk AppetiteTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Building insulation
CountryShare
United States20.4%
United Kingdom9.6%
France7.5%

See Building insulation audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Building insulation have in United States?

Building insulation has an estimated audience of 3,512,481 people in United States, concentrated in Texas and California.

What is the gender split and age of Building insulation fans?

36.0% of Building insulation fans are female, 64.0% are male, with an average age of 45.3 years.

Which brands do Building insulation fans like most?

Building insulation fans show strongest brand affinity for Governor of Michigan (19.22×), Grinch (6.84×), and Vocal harmony (7.59×) over the country average.

Where do Building insulation fans live in United States?

Building insulation fans in United States are most concentrated in Texas (reach 197,610), California (reach 174,839), and North Carolina (reach 124,512). These three regions account for the largest share of the active audience.

What other brands do Building insulation fans also like?

Beyond Building insulation itself, the audience over-indexes on Grinch (6.84×), Vocal harmony (7.59×), Wok (10.85×), and Cherish (group) (17.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Building insulation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.