Rascasse Audience Intelligence

Building insulation Audience in United States

Name: Building insulation — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Building insulation in United States — modelled from more than twelve digital signal sources. Building insulation has an estimated audience of 3,512,481 people in United States.

#4651among Topic in United States #570in Home & Garden

The average Building insulation fan in United States is 45.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Solar panel, ConocoPhillips, Efficient energy use, with strongest over-indexing on Solar panel (9.75× the country average).

Demographically, the Building insulation audience skews more male with an average age of 45.3, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Building insulation fan in United States is more male, around 45.3 years old, with strong DIY Mentality tendencies and a notable affinity for Solar panel.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Building insulation profile in United States.

Audience size

3.5M

in United States

Gender

36.0%♀

64.0% male

Age

45.3

average years

Country rank

#8990

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Building insulation fans

36.0% are female, 64.0% are male, average age 45.3.

Fig. 02

Gender split

36.0%

Female

64.0%

Male

Demographic split for Building insulation audience in United States
Metric	Value
Female	36.0%
Male	64.0%
Average age	45.3
Estimated audience size	3,512,481

Fig. 03

Age distribution

Age distribution of the Building insulation audience in United States
Age bracket	Share	%
16-19		8%
20-29		14%
30-39		19%
40-49		25%
50+		34%

Fig. 04

Worldwide distribution

20.4%

of the worldwide Building insulation audience comes from United States.

Worldwide audience distribution share by country for Building insulation
Country	Share
United States	20.4%
United Kingdom	9.6%
France	7.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Building insulation audience in United States is strongest.

Fig. 05

Top regions by affinity

Building insulation fans by region: top regions in United States
#	Region	Reach	×
01	Kentucky	~70K	1.61×
02	Alaska	~10K	1.30×
03	Vermont	~8K	1.27×
04	North Dakota	~9K	1.21×
05	West Virginia	~20K	1.19×
06	South Dakota	~10K	1.19×
07	Montana	~10K	1.13×
08	Louisiana	~50K	1.11×
09	Maine	~10K	1.09×
10	North Carolina	~100K	1.05×
11	Oklahoma	~40K	1.05×
12	Rhode Island	~10K	1.05×
13	Delaware	~10K	1.04×
14	New Hampshire	~10K	1.03×
15	Nebraska	~20K	1.01×
16	Idaho	~20K	1.01×
17	Hawaii	~20K	1.01×
18	South Carolina	~50K	1.00×
19	Alabama	~50K	1.00×
20	Arkansas	~30K	0.99×
21	Kansas	~30K	0.99×
22	New Mexico	~20K	0.99×
23	Washington, District of Columbia	~10K	0.99×
24	Mississippi	~30K	0.98×
25	Tennessee	~70K	0.95×
26	Iowa	~30K	0.95×
27	Connecticut	~30K	0.90×
28	Utah	~30K	0.90×
29	Missouri	~50K	0.89×
30	Nevada	~30K	0.89×
31	Georgia	~100K	0.88×
32	Colorado	~50K	0.88×
33	Oregon	~40K	0.88×
34	Virginia	~70K	0.87×
35	Indiana	~60K	0.87×
36	Wisconsin	~50K	0.87×
37	Minnesota	~40K	0.86×
38	Washington	~60K	0.83×
39	Massachusetts	~60K	0.82×
40	Maryland	~50K	0.82×
41	Arizona	~60K	0.81×
42	Ohio	~90K	0.80×
43	Michigan	~70K	0.80×
44	Pennsylvania	~90K	0.77×
45	New Jersey	~70K	0.77×
46	Illinois	~90K	0.74×
47	Texas	~200K	0.73×
48	New York	~100K	0.73×
49	Florida	~200K	0.68×
50	California	~200K	0.62×

Affinity by region — Building insulation, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Building insulation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Building insulation audience
#	Interest	Category	×
01	Low-energy house	Home & Garden	43.57×
02	ConocoPhillips	Business & Career	17.62×
03	Solar panel	Home & Garden	9.75×
04	Drywall	Home & Garden	7.49×
05	Efficient energy use	Technology & Electronics	6.92×
06	Masonry	Home & Garden	6.46×
07	Daytona International Speedway	Sports	6.13×
08	Renewable energy	Business & Career	4.65×
09	Sustainable energy	Home & Garden	4.50×
10	Solar energy	Home & Garden	3.73×
11	Lawn mower	Home & Garden	3.59×
12	HVAC	Home & Garden	3.22×
13	FedEx	Business & Career	3.18×
14	Microwave oven	Home & Garden	3.10×
15	Hardware store	Home & Garden	2.94×
16	Ace Hardware	Home & Garden	2.81×
17	Mortgage loans	Business & Career	2.74×
18	Menards	Home & Garden	2.36×
19	Pinterest	Internet & Social Media	1.75×
20	Furniture	Home & Garden	1.68×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Building insulation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Building insulation audience · What stands out
Trait	Cluster	Score
DIY Mentality	THRILL	1.86×
Convenience Orientation	PREMIUM	1.86×
Need for Security	CONSERVATISM	1.78×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Building insulation audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.67×
Pet Ownership	JOY	0.76×
Healthy Lifestyle	BALANCE	0.78×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Building insulation have in United States?

Building insulation has an estimated audience of 3,512,481 people in United States, concentrated in California and Texas.

What is the gender split and age of Building insulation fans?

36.0% of Building insulation fans are female, 64.0% are male, with an average age of 45.3 years.

Which brands do Building insulation fans like most?

Building insulation fans show strongest brand affinity for Solar panel (9.75×), ConocoPhillips (17.62×), and Efficient energy use (6.92×) over the country average.

Where do Building insulation fans live in United States?

Building insulation fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Building insulation fans also like?

Beyond Building insulation itself, the audience over-indexes on ConocoPhillips (17.62×), Efficient energy use (6.92×), Renewable energy (4.65×), and Drywall (7.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Building insulation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Building insulation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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