Rascasse Audience Intelligence

baseball cards Audience in United States

A data profile of the people who buy, follow and care about baseball cards in United States — modelled from more than twelve digital signal sources. baseball cards has an estimated audience of 2,251,312 people in United States.

#76among Baseball in United States#5936among Topic in United States#1160in Sports

The average baseball cards fan in United States is 34.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Florida Lottery, Aaron Judge, Retro Fitness, with strongest over-indexing on Florida Lottery (9.42× the country average).

Demographically, the baseball cards audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical baseball cards fan in United States is more male, around 34.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Florida Lottery.

Category: Sports · Type: Topic · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the baseball cards profile in United States.

Audience size
2.3M
in United States
Gender
34.7%♀
65.3% male
Age
34.2
average years
Country rank
#12933
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of baseball cards fans

34.7% are female, 65.3% are male, average age 34.2.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for baseball cards audience in United States
MetricValue
Female34.7%
Male65.3%
Average age34.2
Estimated audience size2,251,312
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the baseball cards audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3919%
40-4917%
50+11%
Fig. 04

Worldwide distribution

48.3%

of the worldwide baseball cards audience comes from United States.

Worldwide audience distribution share by country for baseball cards
CountryShare
United States48.3%
Japan14.3%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the baseball cards audience in United States is strongest.

Fig. 05

Top regions by affinity

baseball cards fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~100K1.34×
02Missouri~50K1.29×
03Kansas~20K1.27×
04Kentucky~30K1.22×
05Indiana~50K1.19×
06California~300K1.17×
07Maine~9K1.17×
08Washington~50K1.15×
09West Virginia~10K1.12×
10New Jersey~60K1.11×
11Delaware~7K1.11×
12South Dakota~6K1.11×
13Illinois~80K1.10×
14Georgia~80K1.10×
15Arizona~50K1.10×
16Wisconsin~40K1.10×
17Arkansas~20K1.08×
18Mississippi~20K1.08×
19Ohio~70K1.07×
20Alabama~30K1.05×
21Nevada~20K1.05×
22Oklahoma~30K1.04×
23Iowa~20K1.04×
24Montana~6K1.04×
25Tennessee~50K1.02×
26New Hampshire~9K1.02×
27Nebraska~10K1.00×
28Connecticut~20K0.98×
29Utah~20K0.98×
30North Carolina~70K0.97×
31South Carolina~30K0.97×
32Louisiana~30K0.93×
33Idaho~10K0.93×
34Texas~200K0.92×
35New York~100K0.92×
36New Mexico~10K0.92×
37Hawaii~9K0.92×
38Vermont~4K0.92×
39Massachusetts~40K0.91×
40North Dakota~4K0.91×
41Maryland~30K0.90×
42Rhode Island~6K0.90×
43Minnesota~30K0.88×
44Oregon~20K0.88×
45Michigan~50K0.87×
46Virginia~50K0.85×
47Alaska~4K0.81×
48Florida~100K0.74×
49Washington, District of Columbia~5K0.74×
50Colorado~30K0.71×
Fig. 06

Affinity by region

Affinity by region — baseball cards, United States
0.71×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the baseball cards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for baseball cards audience
#·InterestCategoryAffinity×
01Retro FitnessSports25.68×
02Blaze PizzaFood & Beverages15.55×
03Aaron JudgeSports11.88×
04Florida LotteryGames9.42×
05Popular musicMusic & Radio2.79×
06AdventureTravel & Leisure2.56×
07EnergyHome & Garden2.55×
08SportsSports2.17×
09Outdoor recreationSports2.17×
10Arts and musicArts & Culture2.10×
11EntertainmentMovies & TV2.10×
12GamesGames2.09×
13MusicBusiness & Career2.05×
14MoviesMovies & TV2.02×
15ReadingLiterature1.92×
16PetsPets & Animals1.88×
17Food and drinkFood & Beverages1.83×
18Consumer electronicsTechnology & Electronics1.83×
19Live eventsMusic & Radio1.82×
20FoodFood & Beverages1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the baseball cards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by baseball cards audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.41×
Career OrientationPOWER1.36×
Convenience OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by baseball cards audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.39×
Quality AwarenessPREMIUM0.44×
Social Media UsageJOY0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does baseball cards have in United States?

baseball cards has an estimated audience of 2,251,312 people in United States, concentrated in California and Texas.

02

What is the gender split and age of baseball cards fans?

34.7% of baseball cards fans are female, 65.3% are male, with an average age of 34.2 years.

03

Which brands do baseball cards fans like most?

baseball cards fans show strongest brand affinity for Florida Lottery (9.42×), Aaron Judge (11.88×), and Retro Fitness (25.68×) over the country average.

04

Where do baseball cards fans live in United States?

baseball cards fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do baseball cards fans also like?

Beyond baseball cards itself, the audience over-indexes on Aaron Judge (11.88×), Retro Fitness (25.68×), Blaze Pizza (15.55×), and Sports (2.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

See baseball cards audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for baseball cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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