baseball cards Audience in United States

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baseball cards has an estimated audience of 2,251,312 people in United States. 34.7% are female, 65.3% are male, average age 34.2. Top regions: California, Texas, New York. Top brand affinities: Aaron Judge, Florida Lottery, Retro Fitness, Blaze Pizza, Sports.

The average baseball cards fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Aaron Judge, Florida Lottery, Retro Fitness, with strongest over-indexing on Aaron Judge (11.88× the country average). Demographically, the baseball cards audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Baseball

Demographics of baseball cards fans

Demographic split for baseball cards audience in United States
MetricValue
Female34.7%
Male65.3%
Average age34.2
Estimated audience size2,251,312

Audience persona

The typical baseball cards fan in United States is more male, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Judge.

Top regions in United States

Top regions ranked by reach for baseball cards in United States
RegionReachAffinity
California328,9941.33×
Texas191,1280.99×
New York139,1121.11×
Florida132,0970.87×
Pennsylvania119,2731.57×
Illinois82,2641.1×
Ohio77,1831.11×
New Jersey75,6441.32×
Georgia74,5041.07×
North Carolina63,6670.94×
Virginia54,9931×
Tennessee51,4291.14×
Indiana50,5191.23×
Missouri50,4171.39×
Washington49,1241.09×
Michigan48,4650.82×
Arizona45,7451×
Massachusetts42,0050.95×
Maryland38,5601×
Kentucky35,4171.25×
Wisconsin34,2861.01×
South Carolina34,0051×
Alabama33,7811.07×
Louisiana28,9671×
Minnesota27,8600.86×
Colorado27,4490.77×
Oklahoma25,0631×
Connecticut24,7091.09×
Oregon23,7200.92×
Kansas21,2791.2×
Iowa20,6391.11×
Nevada19,9190.91×
Mississippi18,8621.02×
Arkansas18,4290.99×
Utah18,0220.89×
West Virginia12,7121.21×
Nebraska10,3020.91×
New Hampshire9,1251.03×
Idaho8,8940.79×
Hawaii8,2030.85×
New Mexico7,9530.7×
Maine7,6140.94×
Rhode Island6,8460.96×
Delaware6,6851.08×
Montana6,2781.01×
Washington, District of Columbia4,7690.7×
Vermont4,1491.05×
South Dakota3,9560.76×
North Dakota3,6430.79×
Alaska2,3820.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for baseball cards audience
BrandAffinityCategory
Aaron Judge11.88×Sports
Florida Lottery9.42×Games
Retro Fitness25.68×Sports
Blaze Pizza15.55×Food & Beverages
Sports2.17×Sports
Arts and music2.1×Arts & Culture
Music2.05×Business & Career
Outdoor recreation2.17×Sports
Movies2.02×Movies & TV
Entertainment2.1×Movies & TV
Games2.09×Games
Food and drink1.83×Food & Beverages
Reading1.92×Literature
Popular music2.79×Music & Radio
Consumer electronics1.83×Technology & Electronics
Pets1.88×Pets & Animals
Food1.77×Food & Beverages
Live events1.82×Music & Radio
Adventure2.56×Travel & Leisure
Energy2.55×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by baseball cards audience
TraitClusterScore
Early Adopter MentalityPOWER1.81
SustainabilityBALANCE1.78
LGBTQ+ IdentityOPEN1.69
Sports ActivityPOWER1.35
Luxury OrientationPREMIUM1.34
Risk AppetiteTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for baseball cards
CountryShare
United States48.3%
Japan14.3%
United Kingdom4.4%

See baseball cards audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does baseball cards have in United States?

baseball cards has an estimated audience of 2,251,312 people in United States, concentrated in California and Texas.

What is the gender split and age of baseball cards fans?

34.7% of baseball cards fans are female, 65.3% are male, with an average age of 34.2 years.

Which brands do baseball cards fans like most?

baseball cards fans show strongest brand affinity for Aaron Judge (11.88×), Florida Lottery (9.42×), and Retro Fitness (25.68×) over the country average.

Where do baseball cards fans live in United States?

baseball cards fans in United States are most concentrated in California (reach 328,994), Texas (reach 191,128), and New York (reach 139,112). These three regions account for the largest share of the active audience.

What other brands do baseball cards fans also like?

Beyond baseball cards itself, the audience over-indexes on Florida Lottery (9.42×), Retro Fitness (25.68×), Blaze Pizza (15.55×), and Sports (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for baseball cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.