Rascasse Audience Intelligence

Blaze Pizza Target Market in United States

Blaze Pizza has an estimated audience of 3.6M people in United States.

The average Blaze Pizza fan in United States is 37.0 years old, more female, and lives primarily in California.

Most fans live in California, Florida, Texas.

Top affinities include UTEP ATHLETICS, Atlético Clube Goianiense, MC HotDog, with strongest over-indexing on UTEP ATHLETICS (524.73× the country average).

Demographically, the Blaze Pizza audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

The typical Blaze Pizza fan in United States is more female, around 37.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for UTEP ATHLETICS.

Category: Food & Beverages · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.6M
in United States
Gender
57.7%♀
42.3% male
Age
37.0
average years
Country rank
#8914
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Blaze Pizza

57.7% are female, 42.3% are male, average age 37.0.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Blaze Pizza audience in United States
MetricValue
Female57.7%
Male42.3%
Average age37.0
Estimated audience size3.6M
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Blaze Pizza audience in United States
Age bracketShare%
16-2427%
25-3421%
35-4419%
45-5418%
55+15%
Fig. 04

Worldwide distribution

86.5%

of the worldwide Blaze Pizza audience comes from United States.

Worldwide audience distribution share by country for Blaze Pizza
CountryShare
United States86.5%
Canada10.4%
Bahrain0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Blaze Pizza customers by region in United States
#RegionReachAffinity×
01Nevada~100K3.50×
02Florida~700K3.02×
03Idaho~60K2.80×
04California~1M2.57×
05North Dakota~20K2.53×
06Kentucky~100K2.34×
07South Dakota~20K2.23×
08Iowa~60K1.75×
09Utah~60K1.70×
10West Virginia~30K1.69×
11Tennessee~100K1.56×
12North Carolina~200K1.50×
13Indiana~100K1.48×
14Maine~20K1.47×
15New Jersey~100K1.43×
16Georgia~100K1.07×
17New Mexico~20K1.04×
18Massachusetts~80K1.00×
19Nebraska~20K0.99×
20Maryland~60K0.89×
21Minnesota~50K0.87×
22New York~200K0.86×
23Illinois~100K0.85×
24Virginia~80K0.84×
25Texas~200K0.81×
26Pennsylvania~100K0.79×
27Arkansas~30K0.79×
28Michigan~80K0.74×
29South Carolina~40K0.73×
30Oklahoma~30K0.69×
31New Hampshire~10K0.67×
32Alaska~5K0.62×
33Ohio~80K0.61×
34Louisiana~30K0.61×
35Rhode Island~7K0.57×
36Arizona~40K0.54×
37Connecticut~20K0.53×
38Kansas~20K0.53×
39Alabama~30K0.52×
40Washington, District of Columbia~3K0.43×
41Vermont~3K0.41×
42Montana~5K0.39×
43Delaware~3K0.30×
44Hawaii~5K0.29×
45Mississippi~7K0.23×
46Wisconsin~10K0.21×
47Missouri~10K0.19×
48Colorado~10K0.18×
49Oregon~8K0.18×
50Washington~10K0.17×
Fig. 06

Affinity by region

Affinity by region — Blaze Pizza, United States
0.17×1.00×3.50×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Blaze Pizza audience vs. the country average
#·InterestCategoryAffinity×
01UTEP ATHLETICSSports524.73×
02Atlético Clube GoianienseSports154.74×
03MC HotDogMusic & Radio134.50×
04Sportsnet 360Sports130.80×
05tsnSports125.03×
06A&W RestaurantsFood & Beverages94.05×
07MOD PizzaFood & Beverages84.24×
08Burger BarFood & Beverages67.35×
09Burger TimeFood & Beverages63.21×
10Torchy's TacosFood & Beverages57.55×
11SportsnetSports41.50×
12Good BurgerMovies & TV37.50×
13Fried chicken restaurantFood & Beverages35.18×
14Schlotzsky'sFood & Beverages23.50×
15Exit (festival)Music & Radio20.00×
16Shake ShackFood & Beverages11.85×
17Five GuysFood & Beverages9.23×
18Sonic Drive-InFood & Beverages8.91×
19Burger KingFood & Beverages6.88×
20Pizza HutFood & Beverages4.87×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Blaze Pizza audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Blaze Pizza audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.68×
Pet OwnershipJOY1.66×
MindfulnessBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Blaze Pizza audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.69×
Need for SecurityCONSERVATISM0.75×
Convenience OrientationPREMIUM0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Blaze Pizza over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/blaze-pizza-29505” · Methodology