Sports memorabilia Audience in United States

Sports memorabilia logo

Sports memorabilia has an estimated audience of 4,124,487 people in United States. 28.2% are female, 71.8% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Minnesota, Urban Outfitters, Home staging, Nebraska.

The average Sports memorabilia fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Minnesota, Urban Outfitters, with strongest over-indexing on Alaska (3.73× the country average). Demographically, the Sports memorabilia audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Sports memorabilia fans

Demographic split for Sports memorabilia audience in United States
MetricValue
Female28.2%
Male71.8%
Average age38.2
Estimated audience size4,124,487

Audience persona

The typical Sports memorabilia fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Sports memorabilia in United States
RegionReachAffinity
California447,9280.99×
Texas347,8250.98×
Florida285,9361.02×
New York281,1841.22×
Pennsylvania182,3841.31×
Ohio179,0211.41×
New Jersey151,5471.44×
Illinois145,1591.06×
North Carolina119,1640.96×
Georgia116,0510.91×
Michigan113,8551.06×
Massachusetts100,0101.23×
Arizona96,1441.14×
Virginia90,6550.9×
Missouri84,5131.27×
Tennessee83,6801.01×
Indiana78,9541.05×
Wisconsin78,3441.26×
Colorado74,2621.14×
Maryland71,3501.01×
Minnesota70,5421.19×
South Carolina62,0981×
Kentucky58,8811.14×
Washington58,5500.71×
Connecticut51,5971.25×
Alabama46,5340.81×
Nevada45,6261.14×
Louisiana45,1470.85×
Oklahoma43,3570.95×
Kansas37,7211.16×
Iowa36,2841.07×
Oregon35,3810.75×
Mississippi29,6380.87×
Arkansas28,8470.85×
Rhode Island28,3422.16×
Utah26,4130.72×
New Hampshire21,7911.34×
West Virginia18,7100.97×
New Mexico17,4720.84×
Nebraska16,1120.78×
Idaho15,4510.75×
Maine13,4470.91×
Delaware11,6651.03×
Hawaii11,2680.64×
Washington, District of Columbia7,8670.63×
South Dakota7,5690.79×
Montana7,5120.66×
North Dakota7,0690.83×
Vermont5,3500.74×
Wyoming4,2200.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports memorabilia audience
BrandAffinityCategory
Alaska3.73×Travel & Leisure
Minnesota2.88×Travel & Leisure
Urban Outfitters2.45×Shopping
Home staging5.97×Home & Garden
Nebraska3.02×Travel & Leisure
Nebraska Cornhuskers football3.9×Sports
Jesse Plemons3.65×Movies & TV
Hebe6.65×Home & Garden
Sinaloa3.69×Travel & Leisure
Chili con carne7.48×Food & Beverages
UK garage4.84×Music & Radio
Product design1.59×Business & Career
Justice2.33×Politics & Society
Thom Browne7.53×Fashion & Accessoires
Google Analytics3.88×Internet & Social Media
Staycation2.41×Home & Garden
Jaws3.85×Movies & TV
Queens College, City University of New York5.07×Business & Career
Wikia2.12×Internet & Social Media
Graham Greene3.79×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports memorabilia audience
TraitClusterScore
PatriotismCONSERVATISM1.74
Risk AppetiteTHRILL1.26
Price SensitivityPREMIUM1.25
Social Media UsageJOY1.17
Need for SecurityCONSERVATISM1.17
SustainabilityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Sports memorabilia
CountryShare
United States40.4%
India16.3%
Italy7.8%

See Sports memorabilia audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Sports memorabilia have in United States?

Sports memorabilia has an estimated audience of 4,124,487 people in United States, concentrated in California and Texas.

What is the gender split and age of Sports memorabilia fans?

28.2% of Sports memorabilia fans are female, 71.8% are male, with an average age of 38.2 years.

Which brands do Sports memorabilia fans like most?

Sports memorabilia fans show strongest brand affinity for Alaska (3.73×), Minnesota (2.88×), and Urban Outfitters (2.45×) over the country average.

Where do Sports memorabilia fans live in United States?

Sports memorabilia fans in United States are most concentrated in California (reach 447,928), Texas (reach 347,825), and Florida (reach 285,936). These three regions account for the largest share of the active audience.

What other brands do Sports memorabilia fans also like?

Beyond Sports memorabilia itself, the audience over-indexes on Minnesota (2.88×), Urban Outfitters (2.45×), Home staging (5.97×), and Nebraska (3.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports memorabilia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.