Sports memorabilia Audience in United States

Sports memorabilia has an estimated audience of 4,124,487 people in United States. 28.2% are female, 71.8% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Livemusic.

The average Sports memorabilia fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Sports memorabilia audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Sports memorabilia fans

Demographic split for Sports memorabilia audience in United States
MetricValue
Female28.2%
Male71.8%
Average age38.2
Estimated audience size4,124,487

Audience persona

The typical Sports memorabilia fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Sports memorabilia in United States
RegionReachAffinity
California447,9280.99×
Texas347,8250.98×
Florida285,9361.02×
New York281,1841.22×
Pennsylvania182,3841.31×
Ohio179,0211.41×
New Jersey151,5471.44×
Illinois145,1591.06×
North Carolina119,1640.96×
Georgia116,0510.91×
Michigan113,8551.06×
Massachusetts100,0101.23×
Arizona96,1441.14×
Virginia90,6550.9×
Missouri84,5131.27×
Tennessee83,6801.01×
Indiana78,9541.05×
Wisconsin78,3441.26×
Colorado74,2621.14×
Maryland71,3501.01×
Minnesota70,5421.19×
South Carolina62,0981×
Kentucky58,8811.14×
Washington58,5500.71×
Connecticut51,5971.25×
Alabama46,5340.81×
Nevada45,6261.14×
Louisiana45,1470.85×
Oklahoma43,3570.95×
Kansas37,7211.16×
Iowa36,2841.07×
Oregon35,3810.75×
Mississippi29,6380.87×
Arkansas28,8470.85×
Rhode Island28,3422.16×
Utah26,4130.72×
New Hampshire21,7911.34×
West Virginia18,7100.97×
New Mexico17,4720.84×
Nebraska16,1120.78×
Idaho15,4510.75×
Maine13,4470.91×
Delaware11,6651.03×
Hawaii11,2680.64×
Washington, District of Columbia7,8670.63×
South Dakota7,5690.79×
Montana7,5120.66×
North Dakota7,0690.83×
Vermont5,3500.74×
Wyoming4,2200.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports memorabilia audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Livemusic6.85×Music & Radio
Moto Guzzi30.24×Cars & Mobility
Income tax13.19×Business & Career
Collectible card game9.14×Games
Topps22.07×Games
Planet Fitness3.99×Sports
Pokémon Trading Card Game17.17×Games
baseball cards17.79×Sports
Pokémon4.5×Games
Charles, Prince of Wales18.87×Politics & Society
Manny Machado17.14×Sports
Puma7.53×Fashion & Accessoires
ASAP Rocky8.17×Music & Radio
LeBron James3.87×Sports
Wilt Chamberlain12.39×Sports
Diaper bag4.15×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports memorabilia audience
TraitClusterScore
PatriotismCONSERVATISM1.74
Risk AppetiteTHRILL1.26
Price SensitivityPREMIUM1.25
Social Media UsageJOY1.17
Need for SecurityCONSERVATISM1.17
SustainabilityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Sports memorabilia
CountryShare
United States40.4%
India16.3%
Italy7.8%

See Sports memorabilia audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Sports memorabilia have in United States?

Sports memorabilia has an estimated audience of 4,124,487 people in United States, concentrated in California and Texas.

What is the gender split and age of Sports memorabilia fans?

28.2% of Sports memorabilia fans are female, 71.8% are male, with an average age of 38.2 years.

Which brands do Sports memorabilia fans like most?

Sports memorabilia fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Sports memorabilia fans live in United States?

Sports memorabilia fans in United States are most concentrated in California (reach 447,928), Texas (reach 347,825), and Florida (reach 285,936). These three regions account for the largest share of the active audience.

What other brands do Sports memorabilia fans also like?

Beyond Sports memorabilia itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Livemusic (6.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports memorabilia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.