Rascasse Audience Intelligence

Sports memorabilia Audience in United States

A data profile of the people who buy, follow and care about Sports memorabilia in United States — modelled from more than twelve digital signal sources. Sports memorabilia has an estimated audience of 4,124,487 people in United States.

#4251among Topic in United States#87in Arts & Culture

The average Sports memorabilia fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Topps, Collectible card game, Pokémon, with strongest over-indexing on Topps (14.88× the country average).

Demographically, the Sports memorabilia audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sports memorabilia fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Topps.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports memorabilia profile in United States.

Audience size
4.1M
in United States
Gender
28.2%♀
71.8% male
Age
38.2
average years
Country rank
#7854
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports memorabilia fans

28.2% are female, 71.8% are male, average age 38.2.

Fig. 02

Gender split

28.2%
Female
71.8%
Male
Demographic split for Sports memorabilia audience in United States
MetricValue
Female28.2%
Male71.8%
Average age38.2
Estimated audience size4,124,487
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Sports memorabilia audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4918%
50+18%
Fig. 04

Worldwide distribution

40.4%

of the worldwide Sports memorabilia audience comes from United States.

Worldwide audience distribution share by country for Sports memorabilia
CountryShare
United States40.4%
India16.3%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports memorabilia audience in United States is strongest.

Fig. 05

Top regions by affinity

Sports memorabilia fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~20K1.85×
02New Jersey~100K1.41×
03New Hampshire~20K1.32×
04Wisconsin~80K1.28×
05Ohio~200K1.27×
06Massachusetts~100K1.26×
07Connecticut~50K1.25×
08Pennsylvania~200K1.24×
09New York~300K1.19×
10Missouri~80K1.18×
11Indiana~90K1.17×
12Nevada~50K1.17×
13Arizona~100K1.16×
14Colorado~80K1.16×
15Illinois~100K1.09×
16Minnesota~60K1.09×
17Kansas~40K1.09×
18Kentucky~60K1.08×
19Delaware~10K1.07×
20Iowa~30K1.03×
21West Virginia~20K1.03×
22Michigan~100K1.02×
23Oklahoma~50K1.02×
24Florida~300K1.01×
25Tennessee~80K1.00×
26Maryland~70K0.96×
27South Carolina~60K0.96×
28New Mexico~20K0.96×
29Maine~10K0.96×
30North Dakota~8K0.95×
31North Carolina~100K0.92×
32Mississippi~30K0.92×
33South Dakota~9K0.92×
34California~400K0.91×
35Texas~300K0.91×
36Vermont~7K0.90×
37Louisiana~50K0.89×
38Nebraska~20K0.88×
39Idaho~20K0.88×
40Arkansas~30K0.87×
41Montana~10K0.87×
42Georgia~100K0.86×
43Alaska~8K0.85×
44Virginia~80K0.83×
45Alabama~50K0.83×
46Hawaii~10K0.79×
47Oregon~40K0.78×
48Utah~30K0.78×
49Washington, District of Columbia~9K0.76×
50Washington~60K0.72×
Fig. 06

Affinity by region

Affinity by region — Sports memorabilia, United States
0.72×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports memorabilia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports memorabilia audience
#·InterestCategoryAffinity×
01ToppsGames14.88×
02baseball cardsSports9.87×
03Brooks SportsFashion & Accessoires7.69×
04Collectible card gameGames6.12×
05Toronto Blue JaysSports5.95×
06Tampa Bay RaysSports5.24×
07Philadelphia PhilliesSports4.86×
08Aaron JudgeSports4.79×
09Ryder CupSports4.08×
10PokémonGames3.65×
11Cincinnati RedsSports3.56×
12Masters TournamentSports3.41×
13Atlanta BravesSports3.02×
14AuctionShopping2.62×
15Detroit TigersSports2.59×
16LeBron JamesSports2.52×
17LivemusicMusic & Radio2.28×
18PGA TourSports2.17×
19Planet FitnessSports2.07×
20GolfSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports memorabilia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sports memorabilia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.14×
Risk AppetiteTHRILL1.24×
Career OrientationPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sports memorabilia audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.58×
CreativityOPEN0.66×
ExtroversionTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sports memorabilia have in United States?

Sports memorabilia has an estimated audience of 4,124,487 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sports memorabilia fans?

28.2% of Sports memorabilia fans are female, 71.8% are male, with an average age of 38.2 years.

03

Which brands do Sports memorabilia fans like most?

Sports memorabilia fans show strongest brand affinity for Topps (14.88×), Collectible card game (6.12×), and Pokémon (3.65×) over the country average.

04

Where do Sports memorabilia fans live in United States?

Sports memorabilia fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sports memorabilia fans also like?

Beyond Sports memorabilia itself, the audience over-indexes on Collectible card game (6.12×), Pokémon (3.65×), Toronto Blue Jays (5.95×), and Brooks Sports (7.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sports memorabilia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports memorabilia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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