Rascasse Audience Intelligence

Moto Guzzi Target Market in United States

A data profile of the people who buy, follow and care about Moto Guzzi in United States — modelled from more than twelve digital signal sources. Moto Guzzi has an estimated audience of 1,438,752 people in United States.

#11among Motorcycles in United States#1888among Brand in United States#595in Cars & Mobility

The average Moto Guzzi fan in United States is 37.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wakesurfing, Light truck, Arai Helmet, with strongest over-indexing on Wakesurfing (15.16× the country average).

Demographically, the Moto Guzzi audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moto Guzzi fan in United States is more male, around 37.3 years old, with strong Quality Awareness tendencies and a notable affinity for Wakesurfing.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moto Guzzi profile in United States.

Audience size
1.4M
in United States
Gender
18.8%♀
81.2% male
Age
37.3
average years
Country rank
#18321
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Moto Guzzi

18.8% are female, 81.2% are male, average age 37.3.

Fig. 02

Gender split

18.8%
Female
81.2%
Male
Demographic split for Moto Guzzi audience in United States
MetricValue
Female18.8%
Male81.2%
Average age37.3
Estimated audience size1,438,752
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Moto Guzzi audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Moto Guzzi audience comes from United States.

Worldwide audience distribution share by country for Moto Guzzi
CountryShare
Italy21.2%
United States18.2%
France8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moto Guzzi audience in United States is strongest.

Fig. 05

Top regions by affinity

Moto Guzzi customers by region in United States
#RegionReachAffinity×
01New Hampshire~9K1.57×
02Oregon~20K1.46×
03Washington~40K1.38×
04Colorado~30K1.38×
05Vermont~3K1.35×
06Maine~7K1.32×
07Oklahoma~20K1.24×
08Idaho~9K1.24×
09Montana~5K1.19×
10Connecticut~20K1.16×
11New Mexico~8K1.07×
12Arizona~30K1.06×
13Wisconsin~20K1.06×
14South Dakota~4K1.06×
15Ohio~50K1.05×
16West Virginia~7K1.04×
17Rhode Island~5K1.03×
18Utah~10K1.02×
19Kansas~10K1.02×
20Pennsylvania~50K1.01×
21Michigan~40K1.00×
22California~200K0.99×
23Minnesota~20K0.99×
24Alaska~3K0.99×
25North Dakota~3K0.98×
26Tennessee~30K0.97×
27Virginia~30K0.96×
28Nevada~10K0.96×
29Arkansas~10K0.96×
30Massachusetts~30K0.92×
31Iowa~10K0.92×
32Kentucky~20K0.91×
33Indiana~20K0.90×
34New York~70K0.89×
35Washington, District of Columbia~4K0.89×
36Missouri~20K0.87×
37Florida~80K0.85×
38North Carolina~40K0.85×
39Georgia~40K0.84×
40Nebraska~6K0.84×
41Illinois~40K0.83×
42Hawaii~5K0.83×
43Delaware~3K0.83×
44South Carolina~20K0.82×
45New Jersey~30K0.80×
46Alabama~20K0.79×
47Texas~90K0.76×
48Mississippi~9K0.72×
49Louisiana~10K0.71×
50Maryland~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Moto Guzzi, United States
0.69×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moto Guzzi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moto Guzzi audience
#·InterestCategoryAffinity×
01Arai HelmetCars & Mobility41.60×
02Motorcycle touringCars & Mobility18.97×
03Norton Motorcycle CompanyCars & Mobility18.77×
04WakesurfingSports15.16×
05Sport touring motorcycleCars & Mobility14.22×
06Motorcycle componentsCars & Mobility13.80×
07Light truckCars & Mobility13.34×
08InsôniaTravel & Leisure9.91×
09Hiking equipmentSports8.26×
10PaddleboardingSports7.35×
11GrapplingSports5.96×
12ancestryKids & Family4.50×
13Bad BunnyMusic & Radio4.44×
14Lace wigBeauty & Wellness3.99×
15Western wearFashion & Accessoires3.85×
16Concurrent Versions SystemTechnology & Electronics2.98×
17Nordstrom rackFashion & Accessoires2.96×
18Hobby LobbyHome & Garden2.84×
19TransportCars & Mobility2.47×
20New York CityTravel & Leisure2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moto Guzzi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moto Guzzi audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.97×
Luxury OrientationPREMIUM0.75×
PatriotismCONSERVATISM0.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moto Guzzi audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.13×
ExtroversionTHRILL0.16×
SpiritualityBALANCE0.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Moto Guzzi's target market in United States?

Moto Guzzi's target market in United States covers an estimated 1,438,752 people, concentrated in California and Texas.

02

What is the gender split and age of Moto Guzzi customers?

18.8% of the Moto Guzzi audience are female, 81.2% are male, with an average age of 37.3 years.

03

Which brands do Moto Guzzi fans like most?

Moto Guzzi fans show strongest brand affinity for Wakesurfing (15.16×), Light truck (13.34×), and Arai Helmet (41.6×) over the country average.

04

Where do Moto Guzzi fans live in United States?

Moto Guzzi fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Moto Guzzi fans also like?

Beyond Moto Guzzi itself, the audience over-indexes on Light truck (13.34×), Arai Helmet (41.6×), Paddleboarding (7.35×), and Hobby Lobby (2.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in United States

See Moto Guzzi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Moto Guzzi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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