Moto Guzzi Audience in United States

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Moto Guzzi has an estimated audience of 1,440,166 people in United States. 18.8% are female, 81.2% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Wakesurfing, Light truck, Arai Helmet, Paddleboarding, Hobby Lobby.

The average Moto Guzzi fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wakesurfing, Light truck, Arai Helmet, with strongest over-indexing on Wakesurfing (15.16× the country average). Demographically, the Moto Guzzi audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

Demographics of Moto Guzzi fans

Demographic split for Moto Guzzi audience in United States
MetricValue
Female18.8%
Male81.2%
Average age37.3
Estimated audience size1,440,166

Audience persona

The typical Moto Guzzi fan in United States is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Wakesurfing.

Top regions in United States

Top regions ranked by reach for Moto Guzzi in United States
RegionReachAffinity
California174,9511.1×
Texas101,5520.82×
Florida89,3710.92×
New York76,8670.96×
Pennsylvania50,0031.03×
Ohio47,8641.08×
Washington42,3641.47×
Illinois40,6920.85×
Michigan40,0671.06×
Georgia38,9760.88×
North Carolina38,7650.89×
Virginia35,1971×
Arizona34,1341.16×
Colorado33,0581.46×
Tennessee29,1671.01×
New Jersey28,5740.78×
Massachusetts27,2910.96×
Oregon26,5531.61×
Indiana23,4700.89×
Oklahoma22,1221.38×
Wisconsin22,0441.02×
Minnesota20,3170.98×
Missouri20,2180.87×
Connecticut17,3211.2×
South Carolina16,6870.77×
Kentucky16,5240.92×
Maryland15,7300.64×
Alabama15,4450.77×
Nevada14,4621.04×
Utah12,7400.99×
Louisiana11,5780.62×
Kansas11,5111.01×
Arkansas10,4630.88×
Iowa10,4470.88×
Idaho9,6741.34×
New Hampshire9,6481.7×
New Mexico8,3541.16×
Maine6,9151.34×
West Virginia5,9570.89×
Mississippi5,8890.5×
Nebraska5,1930.72×
Rhode Island4,9031.07×
Hawaii4,2890.69×
Washington, District of Columbia3,9100.9×
Montana3,8720.97×
South Dakota3,7041.11×
Vermont3,6441.44×
Alaska2,8700.93×
Wyoming2,4931.17×
Delaware2,1950.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moto Guzzi audience
BrandAffinityCategory
Wakesurfing15.16×Sports
Light truck13.34×Cars & Mobility
Arai Helmet41.6×Cars & Mobility
Paddleboarding7.35×Sports
Hobby Lobby2.84×Home & Garden
Grappling5.96×Sports
Motorcycle touring18.97×Cars & Mobility
Bad Bunny4.44×Music & Radio
Sport touring motorcycle14.22×Cars & Mobility
Lace wig3.99×Beauty & Wellness
Transport2.47×Cars & Mobility
Insônia9.91×Travel & Leisure
Western wear3.85×Fashion & Accessoires
Motorcycle components13.8×Cars & Mobility
Concurrent Versions System2.98×Technology & Electronics
New York City2.1×Travel & Leisure
ancestry4.5×Kids & Family
Hiking equipment8.26×Sports
Nordstrom rack2.96×Fashion & Accessoires
Fishing reel3.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moto Guzzi audience
TraitClusterScore
PatriotismCONSERVATISM2.61
Luxury OrientationPREMIUM2.18
Risk AppetiteTHRILL1.75
Early Adopter MentalityPOWER1.63
Sports ActivityPOWER1.59
Need for SecurityCONSERVATISM1.51

Worldwide distribution

Worldwide audience distribution share by country for Moto Guzzi
CountryShare
Italy21.2%
United States18.2%
France8.3%

See Moto Guzzi audiences in other countries

More Motorcycles audiences in United States

Frequently asked questions

How many fans does Moto Guzzi have in United States?

Moto Guzzi has an estimated audience of 1,440,166 people in United States, concentrated in California and Texas.

What is the gender split and age of Moto Guzzi fans?

18.8% of Moto Guzzi fans are female, 81.2% are male, with an average age of 37.3 years.

Which brands do Moto Guzzi fans like most?

Moto Guzzi fans show strongest brand affinity for Wakesurfing (15.16×), Light truck (13.34×), and Arai Helmet (41.6×) over the country average.

Where do Moto Guzzi fans live in United States?

Moto Guzzi fans in United States are most concentrated in California (reach 174,951), Texas (reach 101,552), and Florida (reach 89,371). These three regions account for the largest share of the active audience.

What other brands do Moto Guzzi fans also like?

Beyond Moto Guzzi itself, the audience over-indexes on Light truck (13.34×), Arai Helmet (41.6×), Paddleboarding (7.35×), and Hobby Lobby (2.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moto Guzzi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.